Mortgage Marketing: What To Expect From Your New Website

The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. While you sit by your email program for a few hours waiting for that first application to come through, you realize that there is more work to be done.

The first step that should be taken is setting your short term and long term goals. This can be as simple as writing two sentences on a sheet of paper. Try to determine what would be a realistic number of leads to achieve per day and what that number of leads would cost you if you where to purchase them from a mortgage lead company. Take in to consideration that the leads from your site are not only exclusive, but also in real time making these leads as good as gold. Try purchasing exclusive live leads on the Internet and you will see that they can range in price from $50.00 to almost $75!

Lets say that your company spends anywhere between three to four hundred dollars a day in mortgage leads. If it cost you only $50 less in advertising to obtain the same amount of leads per day, you are still ahead of the game. You may find that you can cut your cost of leads in half, it all depends on how you use your marketing budget. Two exact websites with the same marketing budget can achieve two very different results.

I had a client that I was selling leads to about 5 years ago who decided she was going to start her own lead generation website. I wished her well on her venture and off she went. Several weeks later I received a somber and humbling phone call from my client who told me that she put up a website and was spending $200 a day in advertising and was only getting 1 or 2 leads a day. I was almost in tears at that point. I asked her what form of advertising was she doing, she replied with "Keyword advertising with a well known company". At this point I was still confused because I strongly recommend keyword advertising as a primary source of exposure. She told me that she was paying close to $11.00 per click for the term "refinance". For those of you whom do not YET know what that means, every time someone clicked over to her site, it cost her $11 Bucks. So for her $200 she would receive only 18 visitors to her site! Now figure that only 1 or 2 of those people actually applied.

The point of my story is not how much you spend but how you spend it.

Your long term goals should focus on such things building link popularity, Getting a good position in search engines and creating some good public relations with your site. These goals for the most part are less expensive but take time to implement to be successful. Be prepared to wait at least a year before you site actually can be seen in the search engines with a good position.

(Your site will be searchable within a few weeks but you may be the 400th result for 'Refinance in Nome Alaska')

In conclusion, 'You need to spend money to make money' and 'Good things come to those whom wait' Although cliché, They still apply.

Anthony Urso is a leading freelance consultant and designer for the mortgage and lending industry for the past 10 years. A graduate of Johnson And Wales University with degrees in sales and marketing, he has help hundreds of brokers and lender realize their marketing goals.

Mortgage-Design.com

---

Growing Your Business On-line: A Fresh Perspective

Rather than thinking about the web as technology, let's consider... Read More

Why the Internet is an Entrepreneurs Dream

Not long ago, a vacation that entailed travelling across much... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you... Read More

Online Marketing Law! Whats Happening?

You read that right. There's a new law in California... Read More

A Website Model That Makes Money Online

I would like to share with you one simple stratergy... Read More

Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note

Writing and Submitting Articles is More about Psychology than Writing... Read More

Internet Marketing Basics

Almost all of the articles on Internet marketing lacks coverage... Read More

Dont Forget B.O.B.!

So you've got everything in place, busily working away for... Read More

Googles Own AdSense Tips

Google is at least as interested as you are in... Read More

Five Common Misconceptions to Achieving Success with Your Online Business

How successful is your online business? Are you achieving the... Read More

Your E-Business Strategy: Is It Love ... Or Fear?

I read recently that every human thought originates from either... Read More

Five Ways to Give People a Reason to Buy Your Product or Service

Overcome lackluster copy and lack of product sales by using... Read More

Scam And Scheme Free Advertising For Your Business Web Site

Since I own my own business web site and have... Read More

Website Sales: 10 Exploding Ways To Intensify Your Website Sales

Are sales at your website weak?Have you tried different types... Read More

The ABCs of Online Customer Support

Want to provide great online customer support? Want to provide... Read More

The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you... Read More

The First Steps In Ideal Internet Marketing

The first steps in defining your ideal marketing plan determining... Read More

Converting Visitors into Subscribers

Copyright 2005 Javier SalcesVisitor conversion is a challenge faced by... Read More

The Fatal Attraction of Online Marketers

Suppose you were offered 263 links coming into your website... Read More

Constant Change Is The Only Certainty In Online Marketing

This old saying which addresses the variability of the weather... Read More

Hocus Pocus? Its Just Focus!

How many times have you wondered what magic formula the... Read More

The 13 Hidden Treasures of Internet Marketing

Most people get into internet marketing because it looks like... Read More

How To Let Your Customers Search For YOU! ? Part 1

Actually I love the techniques I will explain below. These... Read More

Using Web Technology as a Means to Strengthen Competitive Advantage

Many firms underestimate the value of using their websites to... Read More

The Center of Your Internet Business, You

As an Internet entrepreneur your ultimate goal is most certainly... Read More

3 Quick and Easy Steps to Earn Money Online!

Do you own a web site that is continually failing... Read More

A Tip to the Beginning Entrepreneur: Know What Marketing Means

Internet Marketing has been a buzzword for over a decade... Read More

Online Sales: Easy Way To Turn Freebies Into Sales

Freebies. Freebies. Everyone loves getting things for free.You can increase... Read More

Internet Marketing and Public Speaking: The Murder Board Practice

I recently posted an article titled "Internet Marketing and Public... Read More

Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts... Read More

How SPAM Sells Sex, Greed, and Survival

The unsolicited email people react to most is what yells... Read More

Time is Money in Online Marketing

We all do it.Spend time and money sourcing those vital... Read More

Silver Surfers: Successful Online Marketing to Seniors

If you are marketing to an older audience, don't discount... Read More