The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time.

There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on.

This article cuts through all that and reveals to you the two most important things you need to know about creating a website that brings more profit to your business..

Secret Number 1 - Information

Yes - that's all it is - information. Just think about this for a minute - what is the sole reason for anyone surfing any website anywhere across the world? Every single one of them is looking for just one thing - information.

The information might take the form of text, an image, a sound file or whatever but at the end of the day it is information. This is the first biggest and best-kept secret of success on the internet and now you know it!

What do you mean 'So what?'. The sole purpose of your website is to provide its visitors with information - think about this the next time some combat-trousered graphic designer tells you a big Flash graphic would be a good thing to have instead of a homepage..

People are looking for information - don't put anything in the way of them getting this. Make sure the information you have on your site is easy to find, worthwhile reading and ideally easy for your visitors to disseminate onto their friends and colleagues.

Information is also essential if you are going to gain any influence with the search engines. They might only be computer programs but those search engine critters can be quite clever at discerning a website that contains nothing of any use and one that has useful information relevant to its target audience.

Lots and lots of high quality relevant content on your website will do more for your website's overall success than a fancy graphic or rotating picture of your head on the homepage.

Secret Number 2 - Interaction

Goto your website. Just look at it. Go through a few pages. Imagine that you had hit 'Print' on each of those pages. Would the experience of reading the pages in hardcopy be exactly the same as reading them on the screen? If it would you don't own a website - you own an expensive brochure.

Interaction is why the internet was born - it is the one attribute and opportunity that sets the medium apart from print and anything else. Your website needs to be littered with things that enable interaction between you and your visitors. Feedback forms, downloads, bookmarking tools, contact options, newsletters etc.

Information and interaction - together these are the only things that matter when it comes to the internet. Now go back, look at your site and appraise it honestly in terms of how well it addresses each of the two facets.

Is it full of interactive features that enable people to get closer to your business and control their browsing experience? Does it provide lots of valuable information that is easy to find? Armed with these two secrets you can start to truly harness the real power of the internet. Good luck!

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

In The News:


pen paper and inkwell


cat break through


Profitable Online Marketing - Guaranteed!

When you boil it right down, there are really only... Read More

A Simple 8 Step Formula For Testing Your Headlines

I am going to let you in on a secret?... Read More

Internet Marketing Promotion And Advertising Can Build Your Business

Internet marketing promotion & advertising are crucial for your website's... Read More

The Deadly Itch!

It is a story about Manku, a blind man who... Read More

10 Explosive Ways To Turbo-Boost Your Sales

1. Design your web site to be a targeted resource... Read More

How to Choose an Internet Marketing Strategy on a Shoestring Budget

An Internet marketing strategy is important if you plan on... Read More

3 Steps To Online Marketing Competence!

Whoever said knowledge is power, was wrong.Way too many people... Read More

The Forbidden Fruit: Marketing Credit Cards Online

A common question and topic of discussion among Internet marketers... Read More

Website Advertising: How to Seduce Your Website Visitors And Make Them To Buy From You

Website advertising is an art and you must understand its... Read More

Top 3 Online Business Success Needs

1) Web SiteThis is for sure the most important part... Read More

Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Perhaps the online community today is not so different from... Read More

Website Marketers Enemy No. 1

There comes a time in your efforts to market your... Read More

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the... Read More

Free Content -- or Forbidden Fruit?

Dear Cathy:I just found an interesting article on someone else's... Read More

Resources for Starting an Online Business

Anyone trying to start an Online business needs to have... Read More

My 7-Step Secret Formula For Cashing In On Content!

Copyright 2005 Kurma GroupContent, content, content - everybody's talking about... Read More

What Does It Take To Become An Internet Marketer?

I have heard many people say all it takes to... Read More

Do Guaranteed Signup Programs Work? Discover the Hidden Truth About Paid Sign Ups

Jeff Mills, a popular internet marketer and entrepreneur told us,... Read More

Internet Marketing On A Budget

Establishing a web presence on the internet is based on... Read More

There is Hidden a Successful Formula in Everything

Although many say that things change on the net, still... Read More

Part Time Internet Marketing with A Full Time Approach

The deluge of people wanting to make money on the... Read More

A Powerful Selling Tool on the Net - 3 Factors To Apply

The Internet is a powerful selling tool. Never before has... Read More

How The Right Domain Name Can Improve Your Sales

So you're starting a website and have visions of making... Read More

How To Get Qualified Visitors to Your Site

Having an eBusiness isn't just about getting gobs of people... Read More

I Was at the Point of Giving Up With My Website - Then Something Wonderful Happened!

This wasn't meant to sound like one of those "rags... Read More

Niche Marketing: Tactics to Use To Make Money With Niche Marketing

Niche marketing has always been a key any success in... Read More

Why Your Talents Alone Arent Getting You Anywhere Online

The bottom line is that there are plenty of really... Read More

A World Outside The US

With the exception of myself and a small handful of... Read More

The Power of Reverse Advertising

How many times have you heard that posting on FFA... Read More

10 Ways To Gain An Avalanche Of Sales

1. Utilize holidays to increase your visitors or sales. You... Read More

Got Some L.A.F.S.?

Could you use some laughs? I'll bet you could, especially... Read More

Progress to Success

It was supposed to happen in thirty days. Buy the... Read More

Sheep Spend and Lose, Leaders Make Money

Remember that leaders spend more money on learning and growing,... Read More