The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you business. It's a full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time.

There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on.

This article cuts through all that and reveals to you the two most important things you need to know about creating a website that brings more profit to your business..

Secret Number 1 - Information

Yes - that's all it is - information. Just think about this for a minute - what is the sole reason for anyone surfing any website anywhere across the world? Every single one of them is looking for just one thing - information.

The information might take the form of text, an image, a sound file or whatever but at the end of the day it is information. This is the first biggest and best-kept secret of success on the internet and now you know it!

What do you mean 'So what?'. The sole purpose of your website is to provide its visitors with information - think about this the next time some combat-trousered graphic designer tells you a big Flash graphic would be a good thing to have instead of a homepage..

People are looking for information - don't put anything in the way of them getting this. Make sure the information you have on your site is easy to find, worthwhile reading and ideally easy for your visitors to disseminate onto their friends and colleagues.

Information is also essential if you are going to gain any influence with the search engines. They might only be computer programs but those search engine critters can be quite clever at discerning a website that contains nothing of any use and one that has useful information relevant to its target audience.

Lots and lots of high quality relevant content on your website will do more for your website's overall success than a fancy graphic or rotating picture of your head on the homepage.

Secret Number 2 - Interaction

Goto your website. Just look at it. Go through a few pages. Imagine that you had hit 'Print' on each of those pages. Would the experience of reading the pages in hardcopy be exactly the same as reading them on the screen? If it would you don't own a website - you own an expensive brochure.

Interaction is why the internet was born - it is the one attribute and opportunity that sets the medium apart from print and anything else. Your website needs to be littered with things that enable interaction between you and your visitors. Feedback forms, downloads, bookmarking tools, contact options, newsletters etc.

Information and interaction - together these are the only things that matter when it comes to the internet. Now go back, look at your site and appraise it honestly in terms of how well it addresses each of the two facets.

Is it full of interactive features that enable people to get closer to your business and control their browsing experience? Does it provide lots of valuable information that is easy to find? Armed with these two secrets you can start to truly harness the real power of the internet. Good luck!

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: g/

In The News:

pen paper and inkwell

cat break through

Traditional Mediums versus Search Engine Positioning

Banner Advertising:Paying $15 for a 1000 impressions on a high... Read More

Local Search Makes Your Business a Big Fish in Your Local Community

The Internet Contains Billions of Website Pages - All Clamoring... Read More

Sins of the Internet Marketing Godfathers

What is an Internet Marketing Godfather?Someone who I *perceive* to... Read More

Differentiate and Grow Rich: The Importance of a Strong USP

"With 50 other companies selling the same products and services,... Read More

How to Earn at Least One Dollar for Every Website Visitor

The path toward success in Internet marketing can be a... Read More

Internet Marketing Help

If you're looking for Internet marketing help you've come to... Read More

Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders

There are two different groups of online marketers.First group: those... Read More

Simple Steps to a Great Banner Ad

Everyone is using them now and if you're planning on... Read More

Making Money out of Your First Effort

Have this phrase broken through your life at least once?... Read More

Multiple Streams Of Internet Income

Make your website pay?in millionsAlthough opportunities were rare and far... Read More

Top 10 Internet Marketing Tips For Your Home Based Business

This article can determine the success or failure of your... Read More

How You Can Promote Products And Services In Internet

There are two ways how you can promote products and... Read More

Three Key Steps to Invention Marketing

Ever see a new product and say to yourself, "Why... Read More

Avoid The Sharks

They hang around your web site. Not buying, just lurking.... Read More

When Internet Marketing Gurus Sell Their Souls

If you're just getting started in Internet Marketing, you may... Read More

Online Sales: How To Use Customer Feedbacks To Generate More Sales

Communication is the engine that powers business.It is an important... Read More

What Are Really The Best Strategies or Ideas for Internet Marketing?

There are many ways for you to do effective Internet... Read More

Internet Marketing Promotion And Advertising Can Build Your Business

Internet marketing promotion & advertising are crucial for your website's... Read More

Benefit By Helping Others Plus How To Create Urgency So People Buy Now

Many people don't have the time or skills to write... Read More

Bring Spirit Into Your Online Business

For people who have decided to strike out on their... Read More

Book Yourself Solid, 7 Keys To Getting More Clients Than You Can Handle Even If You Hate Marketing

If you haven't already heard the buzz, Michael Port is... Read More

Learning More About Your Customers to Achieve Maximum Online Profits!

Knowing about the people who buy your products or use... Read More

The 3 Keys To Business Victories

No matter what business you are in there is a... Read More

George Bushs Secret To Successful Internet Marketing

Former U.S. president, George Bush Senior told the following story... Read More

Marketing and the Hired Guerrilla

It's a jungle out there, so know and use your... Read More

Manipulate Your Visitors With Reverse Psychology

Many people say that it is easy to write a... Read More

Internet Marketing - A Leap Of Faith

Do you remember as a child having to do something... Read More

Chasing New Business?

As well you should. New business is what makes the... Read More

7 Tricks for More Holiday Web Sales

"Black Friday" has just passed, marking the traditional start of... Read More

Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do... Read More

10 Ways To Make Your Sales Soaring

1. Maximize the effectiveness of your banner ads. Don't just... Read More

10 Resourceful Ways to Recycle Digital or Small-ticket Products

Have your product sales slowed down? Do you want to... Read More

7 Ways to Become an Obvious Expert in Your Field

Obvious Experts enjoy a compelling advantage over their competition; they're... Read More