Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market

#1 ~Look at your past customers~

Notice trends in the type of clients you attract and pay particular attention to the ones who provoke you to be our best. How do you feel when you get off a call with a client who's "got it together"...Great, right? What about the client who's a real downer? The phone rings and you glance at the caller id. Ugh! Not her AGAIN! I'd rather stick my hand thru the paper shredder than answer the phone. (LOL, we've all been there!) Remember the tolerations from unpleasant encounters and be sure not to allow them into your newly formed target market.

#2 ~Think about ideal future prospects~

Make up an imaginary customer. For example: mine is "Caroline Everson". She's a 35 year old coach/therapist, married, lives in LA and works out of her home office. She's been in practice for 3 years and has two daughters-10 and 6. Caroline's website is so stagnant it stinks because it hasn't been updated for over a year. She wants to revive her online presence, and attract a full roster of clients from all over the country in the next 6 months.

Focusing on one person allows you to really get to the "pain" your prospect is having. What keeps her up at night? Where is she stuck? How is she feeling? This will give you the "emotional" element in your web copy to hook the prospect. Your ideal goal is to connect with the reader so they will take action and contact you without hesitation. The tighter your niche, the better!

Also remember that your niche can have sub-niche's and can change at any minute. This is a process?do not obsess... it may take 1 week, 6 months or even a year to figure out exactly who is your ideal client.

#3 ~People we DON'T want as customers~

The message we craft is to attract the folks we WANT to do business with. If our message is CLEAR, we will weed out the wrong types of prospects by allowing them to self-qualify and not bother contacting you.

Sometimes I'm asked by people who haven't visited my website if I can create their e-commerce site, or other commercial site. By simply stating who my niche or market is (therapists & coaches) it gets me off the hook easily and prevents me from getting involved with a project that's not in my area of expertise.

So, ask yourself... who's your Caroline Everson?

Donna Payne is the Chief Web Goddess of The Web Coach.net and is known as the gal to call when you're feeling overwhelmed by the internet. To spend some more time with Donna and to experience Web technology, Development and Marketing in the most SIMPLIFED way possible go to http://thewebcoach.net

---

5 Steps to Achieving Success in Marketing

1 Planning:When starting your marketing strategy, it is wise to... Read More

Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in... Read More

Getting Visitors To Stay Through Web Based Marketing

9/10 times your web site visitors won't stay for more... Read More

Information Products: the Changing Trends for 2005

2005 is a great year for affiliate marketers, as online... Read More

Top 10 Marketing Tips for Newbie To Start

Looking for some tips on being a newbie in the... Read More

Web Success Secret - Overdeliver

A few days back I got an email telling me... Read More

New Product Launch Checklist

Launching a new product or service is an exciting time... Read More

Internet Marketing - Article Announcer

Who said marketing on the internet was easy. All the... Read More

FREE Classified Advertising Tips to Boost Any Business!

FREE online classified advertising - the equation is simple. A... Read More

The REAL Secret to Building A High-Profit Internet Business

My wife laughs every time she sees me doing it.At... Read More

Ten Simple Tips To Create A Money Magnet Web Site!

Staying awake at night wondering how to pump up your... Read More

Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Perhaps the online community today is not so different from... Read More

Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility

Do you post to message boards, e-mail discussion lists, classified... Read More

Surfing, Searching, & Networking 101

Everyone knows the internet can be very useful for finding... Read More

Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone

Your Enterprise Won't Survive Unless People Find ItWhether you're a... Read More

Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a... Read More

Viral Marketing, New Means of Communications and Applications

Viral Marketing and Communications, Buzz Marketing, and Word of MouthMeans... Read More

A New Way to Profit From Your Content-Based Website

"It's a labor of love." That's how I've always described... Read More

Five Simple Steps To Make Money Online This New Year

Most people in a new year make resolutions to make... Read More

No-Holds-Barred Conversations with Dan Lok - Part 2

Question: How to deal with ultra skeptical offline or be... Read More

Website Advertising: How to Seduce Your Website Visitors And Make Them To Buy From You

Website advertising is an art and you must understand its... Read More

Is The Internet the Ideal Marketing Medium?

The internet has grown explosively in the ten or so... Read More

Five Ways to Quadruple a Websites Revenue

Many website owners all too often give up on their... Read More

Internet Marketing - A Leap Of Faith

Do you remember as a child having to do something... Read More

Making Money Online: What You Really Want To Know

So you've been thinking of doing some internet marketing or... Read More

Googles Own AdSense Tips

Google is at least as interested as you are in... Read More

Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note

Writing and Submitting Articles is More about Psychology than Writing... Read More

The Paradigm Shift of Internet Marketing

There is a trend going on in the world of... Read More

Drive Tons Of Traffic To Your Web Site

If you've got a web site then one of your... Read More

How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions

Recently, I stumbled upon a simple way to hit the... Read More

10 Ways To Get Your Ads Or Messages Noticed

Do you post to message boards, e-mail discussion lists, classified... Read More

Find Your Niche - the Internet Marketers Goldmine

If you haven't heard the word 'niche' being batted around... Read More

Marketing Objectives for Your Web Site

Do you have marketing objectives for your Web site? With... Read More