Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith in the quality of their service or product. Instead, they tend to focus on the limitations and lower their prices. This natural insecurity can lead to disastrous financial results because lower prices cripple your return on investment.

Rest assured, you will make sales if you research the market, locate a need and provided a quality solution. Do not let insecurity waste the blood, sweat and tears you expended on the business. Instead, you should focus on building your credibility and displaying it on your site.

Consider the following:

If your product is the greatest thing since sliced bread, why are you selling it for a nominal amount? Sell it at a higher price to build credibility. This increases the perceived value because people associate higher prices with better quality.

Let's look at professional services based on an hourly fee. If I write an e-book on Internet marketing for attorneys or accountants, the price I charge is going to be based on the conversion ratio. These professionals are particularly time conscious since they bill by the hour in their own practice. If my book promises to get them 10 clients each month producing $50,000 in revenues, the book is extremely valuable to them. If I charge $19.95, my credibility goes down the tube. Why would someone give away such valuable information for such a cheap price? On the other hand, if I charge them $599.99, the price adds to the credibility of my claims.

Don't worry about charging too much for your service or product. You can always lower the price to ascertain the best figure for converting clients. It is much more difficult to raise the price for current clients.

Consider offering a free trial or consultation. This increases the perceived value of the service or product. Prospects will view you as credible because you would not give something away if it didn't work.

If you know your stuff, you should be writing and publishing articles on the Internet. Unlike an advertisement, articles build an incredible level of credibility for authors and sites. If sites are willing to publish your articles, you must really know your area of expertise, right? You prospects will think so.

Include as many testimonials on your site as possible. The comments of previous purchasers will raise your credibility.

Give people a strong guarantee. For instance, most profitable e-books sites offer an unconditional 365-day refund policy. Yes, the customer has a full 365 days to ask for a refund. Will some people take advantage of this? Yes, but who cares? An e-book site requires little overhead, so the refunds are not adding much cost to your business compared to the increased sales you will get because of the guarantee.

Don't kill your business by lowering your prices. If you are offering quality, charge accordingly and provide proof of your credibility.

Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

---

Online Sales: How To Use Customer Feedbacks To Generate More Sales

Communication is the engine that powers business.It is an important... Read More

The Most Profitable Product In The World You Can Ever Sell!

Thank goodness, the most profitable product in the world you... Read More

Success is a Process, Not an Event

We all need a little inspiration once in a while,... Read More

The Secret Of Focused Responsive List

Once you have decided on your ideal business to create... Read More

Online Advertising Techniques

Online advertising is necessary for your computer business to grow.... Read More

How To Pull Massive Profits From Resale Rights Instantly

What's in your name?I'm not trying to be funny here,... Read More

Things I Learned from Corey Rudl

On Wednesday, the first day of June, I received the... Read More

Online Sales: 10 Mind Boggling, Electrifying Tricks To Ignite Your Sales

Do you want to unleash a tsunami of sales at... Read More

Shopping Search Engines, The Benefits and Explanations

The Shopping Search Engines are a new breed on the... Read More

Five Ways to Give People a Reason to Buy Your Product or Service

Overcome lackluster copy and lack of product sales by using... Read More

Viral Marketing: Is Your Website Infected?

Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral... Read More

3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing

One of the reason why the concept of free stuff... Read More

Do You Know the 3 Key Strategies to Using Lead Capture Pages?

Leads are the Life Blood of any Online Home Based... Read More

Internet Marketing Promotion And Advertising Can Build Your Business

Internet marketing promotion & advertising are crucial for your website's... Read More

Are You Looking For A Long-Term Or Fly-By-Night Business?

I have received many emails or calls from my network... Read More

The Facts You Should Know About Internet Marketing

I wakeup this morning and see my lovely wife. She... Read More

Is The Internet the Ideal Marketing Medium?

The internet has grown explosively in the ten or so... Read More

Why Offline Advertising is So Important for Websites

It is important that anybody with a significant online presence... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising... Read More

Secrets of Successful Advertising

Here I will explain precisely how to advertise effectively, including:1.... Read More

Subconsciously Command Your Readers To Buy

Tell your readers what they are probably thinking, feeling or... Read More

Heres A Quick and Simple Way To Find Hot Niche Markets

"Here's A Quick and Simple Way To Find Hot... Read More

Internet Marketing and Leveraging the Power of Networks

Creating a network -- meaning a community of users --... Read More

An Approach to Advertising on the Internet

Budweiser has the frogs. McDonalds has Ronald. Goodyear has the... Read More

Selling to Sellers - Utterly Stupid Idea or Not Quite?

The list of promotional tools and resources available to online... Read More

Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

If you have read any internet marketing resource ever created,... Read More

The Deadly Itch!

It is a story about Manku, a blind man who... Read More

5 Fast Ways to Improve Your Website

Building a website is easy. Building a successful e-business is... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

The Seven Tips That Ensure Your Success Online

Whether you are now looking for opportunities to start your... Read More

The Google Toolbar & Search Engine Optimization

Like many other useful toolbars out there so is the... Read More

The 13 Hidden Treasures of Internet Marketing

Most people get into internet marketing because it looks like... Read More