It's well known that internet marketers are in the business of marketing. To become successful in business, it's crucial to actively promote your business to gain new customers. Let's face it... No promotion, no new customers. It's a simple as that.
If you've ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment.
More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.
This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you're not one of those customers... But you might have been already without even realizing it.
Step 1: T&T
You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don't know how responsive a particular ad is, how can you possibly gauge the ad's effectiveness? Not by guessing, that's for sure! It is essential that you T&T because this keeps you in control of your earnings.
If your campaigns aren't creating the desired outcome - signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits.
Step 2: Tweaking
What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be " Yes". If the answer is "No", then simply tweak the item and T&T to produce a better response.
Ad Copy:
Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you'd consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card? If you wouldn't respond to the ad yourself, a rewrite is a must.
Product Demand:
If you truly aim to make sales, your advertising needs to be put in front of the people who will want to purchase your product. Have you carried out or have access to market research data on the product you are offering? If it's a niche-target product, are you targeting the appropriate audience? Have you polled your list or web site visitors to find out what they really want? Feedback is precious and should be taken into serious consideration.
Sales Page:
Does your sales page load quickly? Does it look good to the naked eye without making you frown or close the site in pain? Does it have an eye-catching headline? Does it appeal to the reader's sensibilities and rouse their emotions? Have you used short paragraphs? Have you included bullet point lists? Have you refined the copy over and over again to make it as sharp as possible? Have you made it so there are no unanswered questions for the customer to ask?
Order Page:
Have you included a guarantee that removes the risk taken by the customer? Have you provided several payment options where applicable? Have you made the purchasing process as quick and simple as possible? Have you included your contact details?
Price:
If everything else appears to be set correctly but you're still not receiving the response you need, consider revising the price and T&T. Use a split tester if possible to see which price receives the better response (and it's not always the cheaper price surprisingly). 100 is a good number to use for split-testing. ie: If you're testing two pages, the first to receive 100 responses is the one to adopt.
Step 3: QA
Usually QA stands for Quality Assurance and it still does, but in this instance, it also means Quality Advertising. T&T and Tweaking can be an ongoing process that you continually carry out using free or paid advertising.
There are many forms of advertising available on the internet. Free advertising methods are excellent for T&T because they can illustrate how well an ad pulls through an ezine or solo ad. You can also gauge how effective your sales page is by click-thru statistics in traffic exchanges etc. But for now, let's concentrate on the effective, paid advertising methods. Why? Because paid advertising brings results... Well it should -- but it doesn't always!
It is imperative that you gauge the effectiveness of the advertising vehicle that you are utilizing through T&T. If you don't, you could be throwing your hard-earned dollars straight down the drain.
If you have paid for an advertising campaign through a company and the results are less than you hoped for, you need to look into why the results were dismal. How do you do that? It certainly pays to ask questions and dig deeper to see exactly how your advertisement is being delivered.
In fact, I can save you some time and really open your eyes to some marketing methods that you probably didn't even know existed! These are methods that are being used quite frequently by some online companies who provide traffic and advertising services.
You really need to know about them now so you don't fall into that trap. Most of us have already and didn't even know it, until now...
Click here to download my free report, "What Every Marketer Should Know Before Paying for Advertising".
=>> http://www.add2it.com/services/advertising/
If you utilize the 3 steps I've described above, you'll discover that your hard work really does pay off. Increased profits can indeed be yours with the right work ethic and the right quality advertising vehicle.
--
Looking for Quality Advertising? EQQU Ads are a NEW, Highly Targeted & Responsive form of advertising. Hundreds of thousands of members will see your ad beneath their email display and receive $0.01 per click-thru to view your web site for 60 seconds. Full statistics provided. Click here now: http://www.add2it.com/services/advertising.shtml
Resources:
Link statistics, forwarding and split-testing system:
Add2it Go-To Pro - http://www.add2it.com/scripts/go-to-pro.shtml
About The Author
Eva Browne-Paterson lives in Australia and has been marketing online for over 12 years. She has been publishing EvieB's New-Z since 2001, is the CEO of InstaPay and partner in the JVMoneyMakers.com group.
If you are on a shoestring budget and need to... Read More
When the economy is booming, you may do well in... Read More
The Internet has grown from a small network of academics... Read More
The unsolicited email people react to most is what yells... Read More
Have you been searching without success for a way to... Read More
For those of you who don't know what an FFA... Read More
Think about something Bill Cosby said and ask yourself "how... Read More
Whether online or offline, small businesses often show little faith... Read More
When I first heard of the term Viral Marketing I... Read More
Not everyone is comfortable putting their personal information online. It... Read More
Find a niche; pick a niche, niche markets will make... Read More
Many people have stated that they would like to create... Read More
Did you ever see the movie "Terminator 3" by Arnold... Read More
What is e-Marketing?e-Marketing is still quite a controversial subject to... Read More
Making money online is really easy to do because the... Read More
When it comes to researching for niche markets, many people... Read More
RSS is a technology that has the potential of overcoming... Read More
Internet has become indispensable in our lives. It has become... Read More
In today's business world, if you're not selling your product... Read More
1. Make your potential customers forget about the competition. Just... Read More
Here's an alluring income generating strategy, that's widely adopted by... Read More
Gasp! Choke! Gag! That's how people react when you tell... Read More
Recently, I stumbled upon a simple way to hit the... Read More
What is the secret to selling online? This is a... Read More
As savvy stock market investors know, chasing after the one... Read More
The following 3 secrets revolutionized my life. For years I... Read More
Most people get into internet marketing because it looks like... Read More
When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted... Read More
Hyperboles abound in Internet Marketing. Myth has its own area... Read More
What You Won't Learn in Business School----------------------------------------We all know the... Read More
Imagine never having to leave your home to work. Not... Read More
This "little" test I ran was in dedication of Corey... Read More
Do you want to join the well known gurus like... Read More
It never ceases to amaze me how many people set-up... Read More
It never ceases to amaze me how many otherwise intelligent... Read More
Do your remember when you first ventured out in the... Read More
This article is very important.In fact, the chances are it... Read More
Simply put article marketing is advertising your web site through... Read More
If you haven't heard the word 'niche' being batted around... Read More
- Are you tired of chasing down publishers just to... Read More
Creating and building your home internet business does not need... Read More
Good morning, you fellow marketers! Well, you do not have... Read More
If you haven't started your own niche business yet because... Read More
Way No. 1 - Clog Up Their Internet ConnectionImagine it.... Read More
If you're in the business of marketing online, a major... Read More
One of the reason why the concept of free stuff... Read More
I'm sure everybody has received an email from a company... Read More
1. Your website is an electronic brochure 2. Can't be... Read More
As any successful businessman will confirm, having a great product... Read More
"Pull Marketing" has always been, and will continue to be... Read More
The Digital Object Identifier otherwise known as the DOI is... Read More
So you have a website that has been a white... Read More
Starting an internet based business when you have zero marketing... Read More
I know what you're thinking, "Why is having your own... Read More
2005 is a great year for affiliate marketers, as online... Read More
If you've been utilizing the Internet for any length of... Read More
Developing a successful web site takes more than simply building... Read More
The Book Yourself Solid article series continues withKey Number 2:... Read More
The Public has Embraced Local Search and Want to do... Read More
Often-overlooked commands can boost sales and project a more professional... Read More
The first thing I must say is it's a mine... Read More
For several years now, enterprising individuals like you have been... Read More
If we can't attract visitors to our websites there's little... Read More
What's in your name?I'm not trying to be funny here,... Read More
Hello, do you feel low because sales at your website... Read More
If you have a website but not making a lot... Read More
Internet Marketing |