Google AdWords and AdSense - A Dynamic Small Business Marketing Duo

Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.

These two ingenious programs have all but revolutionized the way advertising is done on the web. Warning: If you are thinking..."web advertising isn't for me, I just need a few more clients around the block"...you better read this or be prepared to have your competitors eat your lunch.

Goolge AdSense - Again content is king at Google. This program allows web site "publishers" to add some code from Google and receive "content relevant" ads on their site from other site owners. Here is an example - those ads in the box on the right of the page are delivered by Google and are matched to the content on the page. When someone surfs to the page and decides to check out one of those ads, the web site owner earns a portion of the advertising revenue that Google collects.

The key here is that if you go to a site about quilting, you will see ads about quilting and not about dog grooming. I know this sounds so obvious but Google was the first to really figure this out.

This program has worked so well that some website owners are actually building content specific sites and paying for them solely through AdSense revenue. Small business owners should consider adding this feature to pages on their site for several reasons.

I've already mentioned the fact that there is money to be made, but what many site owners are finding is that because Google is so respected and because the ads are highly targeted...they are no longer looked at by surfers as ads, they are looked at as content.

Some will even go as far as to say that by putting the Google ads on your site you actually better your chances of higher rankings with Google. Google flatly denies this claim and I don't think it is true but I do know that Google AdSense ads should be on every small business owner's site. (Google AdSense)

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Another Warning: This is somewhat complex stuff. This article is only meant to introduce you to the power of these programs. Check out Google Cash by Chris Carpenter for a deeper understanding of ways to make this work for you.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Google AdWords - I've already talked about those ads you see on websites, well those ads need to come from somewhere don't they. AdWords is Google's program for advertisers.

Any site that wishes to participate bids for "keywords" that are relevant to their product, service, or site and then creates ads to attract hits. These ads show up on private websites, like this example, and on the right side of Google search results like this search for "Free sales letters and tools" As you can see from this Google search you received the content related sites that you searched for but you also get some related ads that are sponsored.

Now here is where Google is genius. Instead of simply subjecting surfers to any ads that anyone is willing to pay for, they actually police the ads that are running. On some pay per click programs, whoever is willing to pay to most wins. Google uses a performance model. In other words an ad that is the most relevant and therefore receives the most clicks will move ahead of an ad that may pay more but isn't as effective. This simple philosophy is why Google has quickly dominated the PPC world.

Okay...and now the really big innovation

Regional targeting. Google recently introduced a system that allows advertisers to target certain metropolitan markets only. In other words, a remodeling contractor who only wants to do kitchen remodels in say, Denver, can bid on the keyword phrase "kitchen remodel" and only have his ads show up for people who live in and around Denver.

The implication this has for local small business owners is staggering. In the example above, our Remodeler can now tap into highly targeted web traffic for pennies per lead. In my opinion, small business owner who learn the ins and outs of this medium will dominate their markets. (Google AdWords)

Look for more on this topic in the future.

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php

---

Website Sales: 10 Riveting Tactics To Nail Down Instant Sales

If you learn these website sales riveting tactics, you'll be... Read More

Online Sales: Sneaky Technique To Increase Your Online Sales Anytime

There are some smart and sneaky techniques that can help... Read More

A Few Things I?ve Learned About Doing Business On The Internet!

A few things I've learned about doing business on the... Read More

How to Turn Freebies in to Sales

You can increase sales and profits by offering freebies to... Read More

Boost Your Business in 3 Simple Steps

For all those who still think internet marketing is rocket... Read More

5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!

Understanding that the Internet is another vehicle for direct response... Read More

Online Joint Venture Ideas

A joint venture is when two or more businesses join... Read More

What is Guerrilla Marketing?

The history of these battles is the history of guerrilla... Read More

Five Ways to Quadruple a Websites Revenue

Many website owners all too often give up on their... Read More

Single Best Way To Turn Visitors Into Rabid Buyers

Did you know that, on average, only 2% of visitors... Read More

Internet Marketing - A Leap Of Faith

Do you remember as a child having to do something... Read More

6 Proven Steps To Internet Marketing Success

There is a misconception that you can come online set... Read More

Paid Customer List On Autopilot?

How do you get a truckload of buyers eager to... Read More

Viral Marketing - Use This Free Reminder Service to Go Viral

The busier you are the harder it is to remember... Read More

Learning the Value of an e-Business Website

Starting a business is a huge, but rewarding, task to... Read More

Yahoo Search Marketing: Is an Effective Online Marketing Tool

Yahoo! manages to utilize its huge network of websites and... Read More

How to Profit From Your Ad Space in this Economic Downturn

Recent research predicts that the online ad market will decline... Read More

How To Write Effective Safelist Headlines

Your headline is the gateway to your advertisement. It will... Read More

Attitude - The Marketers Most Important Trait

Attitude is a key part of each of us. A... Read More

Outsourcing Your Web Marketing

The online world is constantly evolving. You may be thinking... Read More

Online Sales: Easy Way To Turn Freebies Into Sales

Freebies. Freebies. Everyone loves getting things for free.You can increase... Read More

Blog and Ping ? A Search Engine Traffic Bonanza

Everyone is talking about blogs these days as the magic... Read More

Profitable Online Marketing - Guaranteed!

When you boil it right down, there are really only... Read More

Tracking Google and Googlebot Using PHP

Many people work for hours and hours, days and days... Read More

How To Get An Instant Flow Of Traffic Doing What You Always Do

How DO you get a great flow of traffic for... Read More

The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you... Read More

Mortgage Marketing: What To Expect From Your New Website

The day has come for your new website to go... Read More

Online Marketing And Promotion: 10 Profitable Ways To Recycle Your Content

You may have heard the expression that "content is king".Yes,... Read More

Seven Easy Steps to Boost Your Professional Image With Adobe

Often-overlooked commands can boost sales and project a more professional... Read More

Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in... Read More

Website Promotion With Content Exchanges

Ever hear about an idea that is so simple yet... Read More

How to Use Tracking to Keep Income Incoming

The use of tracking links in the following scenario puts... Read More

Marketing Automation For Small Businesses And Web Entrepreneurs

Many Internet marketers wonder how they spend less time marketing... Read More