Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product.
Do you want to know how to do this? You do?
Well, it's quite simple: You allow the punters to tell you whether or not they want your product.
I am being deadly serious here when I tell you that the only certain way to be sure is to test your product in a suitable, email broadcast, newspaper ad or direct mail campaign.
The punters will pretty soon tell you whether or not they want to buy or not. Either you will get lots of orders, or you will just about break-even, or you will hardly get any orders at all. You just wont know until you test!
Now, do you want to know the single most powerful piece of information in the product development and/or direct marketing business? This information is worth more than everything I have previously told you, put together.
It is this: Believe the punters - not yourself.
There. I never thought I'd tell anyone not to believe in themselves... But in this particular instance, you must put all of your faith in the punters. It doesn't matter how much of a 'pet' your product is. It doesn't matter how much your old mum and your friends tell you it's a GREAT product. It is wholly irrelevant that you have seen scores of adverts for similar products at a higher price. - If the punters don't respond to your advert, then you must drop that product and move straight on to the next one.
The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completely the wrong paper, or £5 too expensive, etc.). In this case, it might be worth testing again. If this second attempt also fails, then drop the product immediately.
Don't try and second-guess the punters.
Don't worry too much about how, or why the punters didn't buy your product. You will probably never work this out... I never can!
The greatest mail-order gurus in the world often find themselves scratching their heads in disbelief at what works, and what fails. They are continually amazed that their 'dead-cert' product flops completely, and their rank outsider, no-hoper product which they whacked-in for a quick test, results in bulging mail-sacks. There is often no rhyme or reason to this. Who knows why the punters will go for a product, or leave it alone? It could be one word in the copy, a 'feel', the picture, the price, their perception of your ability to deliver.... ANYTHING. You'll never find out.
Now the big difference between a winner, and a loser is that the winner will listen to the punters no matter what he thinks. If the punters tell him that his red-hot favorite product is a lame dog, then he'll drop it immediately. Losers will back their hunches right down the line until they go broke.
They just know that this product is a winner.... If the marketing fails, then they attribute it to the media, or the day of the week, or the price, or the delivery time. They don't believe that the punters could ever reject such a super product. So they promote it again, and again and again until they have lost a very great deal of money. Then they believe. But even after all this, they still harbor a sneaking suspicion that if they'd just altered the coupon shape, or increased the money-back guarantee to 30 days, or........ you get the idea....
To Become A Mail-Order Winner, You MUST believe the punters. They KNOW, you only BELIEVE. This principle can be summarised in this vital concept:
MILK YOUR WINNING PRODUCTS, DROP YOUR LOSERS.
More on this in my next article.
Copyright 2005 Nick James
Nick James is a UK based direct marketer and product developer. During the last 3 years Nick has sold in excess of £1 Million of products and services. Subscribe to his Free Tip Of The Week email at: http://www.Nick-James.com
Most people in a new year make resolutions to make... Read More
I recently noticed that my friend's two-year-old, Conor, is getting... Read More
Your brain screams "Gimme Fast", "Gimme Easy", "Do it for... Read More
If you're looking for Internet marketing help you've come to... Read More
Everyone is talking about blogs these days as the magic... Read More
Hello, do you have any website that is not bringing... Read More
The current climate on the internet is very unfavourable to... Read More
How many people visit your web site but type in... Read More
Everybody wants to learn how to make money on the... Read More
Major marketers in the United States have recognized the importance... Read More
Secret Number One: The Key Is A Niche MarketIdentifying a... Read More
While reviewing site stats, I noticed 18 foreign countries as... Read More
How many times have you... heard that running solo ads... Read More
This article is very important.In fact, the chances are it... Read More
Special Article Report: Theses Keys Work!Many times over the past... Read More
Is internet marketing something for you? Do you dream about... Read More
Everybody wants quick profits. The phenomenon is more prevalent on... Read More
Be a Winner! Answer the Challenge! An e-course is a... Read More
The Internet world is truly exciting ? there is no... Read More
It can be a challenge to market real/tangible products in... Read More
There are so many business opportunities these days that promise... Read More
Have you ever attended a class where the instructor followed... Read More
All of us hate spam and all of us have... Read More
As an online marketer, there are many tools available to... Read More
The steps to gaining exclusive rightsYou will need to give... Read More
Any small business owner in a B2B or B2C market... Read More
The Digital Object Identifier otherwise known as the DOI is... Read More
The online world is constantly evolving. You may be thinking... Read More
Today, the internet is an excellent media to reach out... Read More
"The Internet Gold Rush is under way" Bill Gates, chairman... Read More
If you haven't heard the word 'niche' being batted around... Read More
.sig, or "Dot Sig" as it's affectionately known, stands for... Read More
You read that right. There's a new law in California... Read More
Are you aware of how vitally important and valuable CONTENT... Read More
So you've been thinking of doing some internet marketing or... Read More
With all the people offering products and services online, what... Read More
One of the best ways to increase your sales is... Read More
Many firms underestimate the value of using their websites to... Read More
Last week, on a cold, dark Friday night I stood... Read More
Copyright 2005 Tinu AbayomiPaulIn my last article on site promotion,... Read More
Did you ever see the movie "Terminator 3" by Arnold... Read More
If you read my first article titled BUILDING A BUSINESS... Read More
So you have a website that has been a white... Read More
The world of Internet marketing isn't all it's cracked up... Read More
What is the most important skill you can possess as... Read More
If you want to go far in business, and be... Read More
Often there can seem to be very little difference between... Read More
If you desire to heat up your sales online, then... Read More
Special Article Report: Theses Keys Work!Many times over the past... Read More
Let me reveal to you a few shocking website sales... Read More
One of the reason why the concept of free stuff... Read More
Both affiliate marketing and network marketing pay people for referring... Read More
Everybody wants to learn how to make money on the... Read More
Thank goodness, the most profitable product in the world you... Read More
I would like to share with you one simple stratergy... Read More
The first thing I must say is it's a mine... Read More
Today, the internet has become part of our life. We... Read More
To most people Internet Marketing looks like a good way... Read More
How many times have you heard that posting on FFA... Read More
Are you considering working from home. I have been self-teaching... Read More
I've recently begun working with individuals one-on-one who are truly... Read More
What is the secret to selling online? This is a... Read More
All online businesses are nothing more than lead capturing machines.... Read More
Everyone is talking about blogs these days as the magic... Read More
Your web site's search engine rankings are determined in part... Read More
"Making money online quick and easy" seems to be the... Read More
Internet Marketing |