You Gotta Think -- Strategic Internet Marketing!

Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?

Most online marketers are lost in the woods of the internet.

So if you want to get out of the woods and be an online marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques.

You're probably asking, what are strategic internet marketing techniques?

Let me start by telling you what it is not!

Strategic internet marketing is not buying 100,000 guaranteed hits.

It is not aimlessly placing banner ads all over the internet. It is not about using free classified ads and it is certainly not about depending on surfing for traffic sites.

Strategic internet marketing is simply about having an advertising PLAN that utilizes proven marketing tactics to get high converting results. Every promotion must have a purpose and it is critical to track the results of each and every advertisement.

Tracking is vital to finding ads that are successful and more importantly finding those that are NOT. Ads that do not perform need to be thrown out and those that do convert need to be rolled out on a larger scale.

If you are going to be serious about marketing online then you have to get serious about tracking your marketing methods. I will only say this once, if you do not track the results of your advertising methods you might as well throw your money out the window of a moving vehicle.

Now, that you know the importance of tracking your ads, let's talk about marketing techniques that work! To make a living marketing on the internet, you need to use these methods. If you don't, you will join the long list of people that say you can't make any money selling on the internet.

Below I have listed some of the marketing techniques I have used to build a profitable online business from the ground up:

Pay per Click Advertising - For the fastest and most predictable results Pay per Click can't be beat. If done properly, you can get immediate traffic that is laser targeted and high converting.

Write and Submit Articles - This is one of my favorite marketing techniques because it does two things for you. The first is that it builds credibility for you and your web site. Second, it is a tremendous way to drive tons of targeted traffic to your site for free. You don't have to be Hemingway, your articles just need to be informative and have very few grammatical errors.

Start Your Own Ezine - This is probably the most powerful marketing tactic on the web today. Having your own list of subscribers to send a newsletter to on a regular basis is powerful! I would much rather obtain a new subscriber over a single hit to my web site.

Banner Ads - Banner ads can be extremely successful and are a very cost effective way to drive traffic to your site. The most effective banner ads are text rather than graphics. Write a compelling ad that forces them to click, and this technique can provide you lots of sales.

Viral Marketing - Give something away that people can use and put links to your web site in it. Information is a powerful tool in marketing. Allow them to share it with their friends and family. Before you know, you will be getting a stampede of traffic to your site.

Linking - Reciprocal linking is critical to your online success. This is a time consuming tactic but it is well worth your time and effort. Search engines judge the importance of your web site by the number (and quality) of incoming links pointing to your site. By the way, writing articles is a great way to get high quality incoming links pointing to your site.

Ezine Ads - Purchasing ads in quality ezines is like doing joint ventures without sharing the profits. You need to identify ezines in your niche that you can run promotions in. This is an excellent way to get your ads in front of thousands of potential customers at an excellent value.

Search Engine Optimization - You need to make sure that your pages are fully optimized for the search engines. The cheapest and most targeted traffic you can receive still comes from high search engine rankings! Make sure your site is optimized and anchored to certain keywords that are relevant to your site.

If you will stick with these proven marketing strategies you will get more laser targeted traffic to your site than you know what to do with. You may even have to get more server space and buy a wheel barrow to get your deposits to the bank!

So forget about the gimmick marketing tactics that are all over the internet. Stick to what works! This list is not that long and online marketing is not that complicated. To be successful you need to implement proven marketing methods and have a strategic internet marketing plan. Make sure that every ad is tracked and that it has a definite purpose in your marketing plan.

So quit wondering around aimlessly in the woods and start thinking about marketing strategically!

Mark Williams ©

Subscribe to Mark Williams' Cash Cow-Zine to learn more about Strategic Internet Marketing and Get his Free 5 Steps to Online Profits Report.

In The News:


pen paper and inkwell


cat break through


Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads

Do you want me to tell you the truth or... Read More

Marketing and Design to Get the Most out of Your Website

Once you have figured out your what your focus should... Read More

Ways To Outsell Your Competition

Competition is fierce on the Internet. There are a multitude... Read More

From Niche Marketing to Fragmentation

Think about something Bill Cosby said and ask yourself "how... Read More

Top 10 Marketing Tips for Newbie To Start

Looking for some tips on being a newbie in the... Read More

8 Things I Have Learned As An Internet Marketer

I started as an internet marketer, like I am sure... Read More

Being Part Of Groups

There are many different ways to have fun and socialize... Read More

8 Benefits Of Helping An Online Business Newbie

Do your remember when you first ventured out in the... Read More

Online Advertising: 10 Flaming Hot Ways To Heat Up Your Sales

If you have a website but not making a lot... Read More

Internet Marketing

Is internet marketing something for you? Do you dream about... Read More

4 Ways In Which You Can Achieve Critical Mass

Critical Mass Website Promotion is the elite goal rarely attained... Read More

Learn Judo and Beat the Summer Traffic Blues

Did it seem like as the Fourth of July fireworks... Read More

Think Your Way to the Gold Online!

If you have ever wanted to know HOW the Internet... Read More

Why Online Business - The Harsh Reminder Why Online Business Is For You

Many people want to achieve financial freedom and they know... Read More

Internet Secrets Revealed - Six Easy Steps to Build a Website to Success

Internet Secrets Revealed! Six Easy steps to build a website... Read More

Two Good Marketing Ideas - One of Them Great!

Last week, I wrote my first marketing/list building article. Could... Read More

Getting Your Business Listed for Local Search is Just the First Step

The Public has Embraced Local Search and Want to do... Read More

At Last, A Plain English Guide to Internet Marketing

Have you ever been horrified and intimidated at the convoluted,... Read More

What Businesses are Succeeding on the Net?

The most basic question any Internet business owner will have... Read More

Free For All Sites: How They Can Actually Help Your Business

Anyone whose been marketing online knows that generating leads can... Read More

Your Personal Fortune Is In Your Words!

What is the most important skill you can possess as... Read More

5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face

I bet you can't tell me... the single biggest problem... Read More

Top Ten Steps To Prepare Yourself for Online Marketing

Still marketing through press releases, networking groups, and talks to... Read More

Making Money out of Your First Effort

Have this phrase broken through your life at least once?... Read More

An Approach to Advertising on the Internet

Budweiser has the frogs. McDonalds has Ronald. Goodyear has the... Read More

Online Advertising Sinks into the Abyss!

Back in the ancient days of 1994 when Mark Andreesen... Read More

A Crystal Ball for Your Web Business

Are you considering launching an eCommerce website? If you are,... Read More

Make Your Internet Marketing Easier With Niche Marketing Keywords

If your home based business depends on niche marketing, keywords... Read More

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website

Google tells us there are 4 billion websites- almost one... Read More

How To Make Readers Desperately and Uncontrollably Wanting To Buy Your Product

Are you looking for ways of persuading your web site... Read More

10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales

1. Start a newsletter that people can subscribe to, and... Read More

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales

Hello, do you have any website that is not bringing... Read More

Scam And Scheme Free Advertising For Your Business Web Site

Since I own my own business web site and have... Read More