Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an "ideal" target audience, there is another more natural aspect that I'd like to just touch on here.

Writing for search engine robots is not enough:

Many search engine optimizers are empowered through training, with the ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots (as important as that is). I am referring to the importance of compelling your visitor to respond right now once they have landed on the Web page as a result of finding you in the top results. Just what is the exact reason that your target audience will make a buying decision? Why will they decide to buy or not to buy? What do they need to read within your copy that will get them to act right now?

There are only so many reasons why your visitors buy:

When I first started my business, I use to love to ask questions like....Can you explain why I should buy from you? Invariably the client can often point out a number of important reasons why you might buy from him instead of the guy down the street. What you want to do is try asking a series of questions to help profile the client's target audience. After all, this is the most important group to try and understand....the "target audience". At our live SEO Mastery Workshop, we teach people powerful ways that they can research their target audiences behavior. But let's start by arming you with a few basic questions that should help you think about your writing style and communications.

Online or offline, most human beings have certain mindsets which can trigger buying. The challenge however, is we often behave a certain way without ever giving an ounce of thought to the REAL REASON why we buy. If we understand the real reason that that visitors respond, we can suddenly write much more effectively for the human brain as well as the search engine robots.

Let's start by listing a 5 simple reasons that will trigger buying decisions:

• People will buy to save money

• People will also buy to make money

• People will buy something if it saves them time

• People will buy a product or service if it makes life easier

• People will buy something if it improves their safety

Okay, now in each of these 5 examples, ask yourself the following questions:

• If people will buy to save money -

  then ask yourself...

  if your product or service saves them any money? (This is a trigger)

• If people buy to make money

  then ask yourself...

  does your product or service offer your audience any opportunities to earn?

• If people buy to save time

  then ask yourself...

  ....how might this apply to what you offer?

• If people buyto make life easier

  then ask yourself...

  are you able to name some improved conveniences?

• If people buy to improve safety,

  then ask yourself...

  does your product improve security or make people feel safer?

You can see how having an understanding WHY people buy, can actually change the way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.

But wait!...

Are these the only reasons why people buy? Absolutely not! Start by creating a list of your own "triggers" or things that caused you to "make up your mind" to buy.

The more you explore your target audience's mindset, the more fascinating this can become. Of course we have not even touched on a fraction of the many "triggers" that are at work in people's minds when they are reading Web pages.

If you want some more buying triggers to consider, I'll give you a few more

• People will buy to for specific brands (usually it has to do with prestige)

• People will buy to educate themselves

• People will buy to improve their health

• People will buy to settle their fears

• People will buy to have some fun

• People will buy to satisfy their curiosity

• People will buy to streamline their processes

• People will buy to prove they are right about some issue

• People will buy to improve their image or appearance

• People will buy to improve their quality of life

• People will buy to uniquely set themselves apart from the crowd

What other reasons can you think of that will compel your target audience to buy now?

Best regards,

About The Author

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team.

john@searchengineworkshops.com

---

I Too Was An Internet Marketing Junkie!

I spent every waking hour at my computer, looking for... Read More

How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper

What is direct marketing? Put simply, direct marketing is a... Read More

Marketing - All About Focus

Marketing would appear to be the great buzz word of... Read More

To Make the Most Dollars, Make The Most Sense

The world of Internet marketing isn't all it's cracked up... Read More

Internet Marketing: 10 Hypnotic Psychological Desires To Empower And Make Your Ad Irresistible

Psychology is the engine that drives human behavior.You can't make... Read More

The Secret to Making More Money in Your Online Business: Lessons From Monopoly

Thousands and thousands of people are striving to make more... Read More

The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you... Read More

9 Great Reasons To Help An Internet Marketing Newbie

Zig Ziglar the famous self help guru was once quoted... Read More

10 Explosive Ways To Turbo-Boost Your Sales

1. Design your web site to be a targeted resource... Read More

Five Proven Methods For Increased Internet Sales

There are hundreds of ways that you can promote your... Read More

Benefit By Helping Others Plus How To Create Urgency So People Buy Now

Many people don't have the time or skills to write... Read More

What The Internet Marketing Gurus Are Doing That You Are Not

Do you want to join the well known gurus like... Read More

Secrets of Successful Advertising

Here I will explain precisely how to advertise effectively, including:1.... Read More

10 Resourceful Ways to Recycle Digital or Small-ticket Products

Have your product sales slowed down? Do you want to... Read More

10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales

1. Start a newsletter that people can subscribe to, and... Read More

Convey Website Credibility Authentically!

Your prospects want one thing and one thing only! They... Read More

Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits

Do you want to ignite sales at your website?Do you... Read More

Future for Internet Marketers

Have you ever attended a class where the instructor followed... Read More

Just Ask! Using Surveys to Improve Your Business

Just ask!You can learn useful information about your business, customers,... Read More

Persistence Pays ? Sweet Rewards of Dogged Marketing

No doubt, online marketing is the fastest way to get... Read More

Beginner?s Guide To Free For All Sites (FFAs)

For those of you who don't know what an FFA... Read More

Top 3 Online Business Success Needs

1) Web SiteThis is for sure the most important part... Read More

Internet Marketing Reality Check

There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More

Top 5 tips for Marketing Your Real Products in Our Virtual World

It can be a challenge to market real/tangible products in... Read More

Using This One Simple Word Helped Triple My Sites Profits

This article is very important.In fact, the chances are it... Read More

10 Ways To Get Your Ads Or Messages Noticed

Do you post to message boards, e-mail discussion lists, classified... Read More

10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings

Search engine theory is great but most Web Masters Say... Read More

How to Put Your Bookmark on Top Every Time

Do web surfers really bookmark websites anymore? A good friend... Read More

A World Outside The US

With the exception of myself and a small handful of... Read More

What Does Success Look Like?

While we are well into the 21st century too many... Read More

Building Consumer Confidence Builds Sales

Many small online business owners have yet to understand the... Read More

Dealing with Refund Requests ? Internet Marketing

I think we all cringe and dread when we open... Read More

New Medium, New Rules

Life is thought to have begun on Earth somewhere around... Read More