Stitching Up a Niche

I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy!

When they develop their marketing materials, services, and products, they are able to speak to a very specific segment of the population. Niching allows them to "go deep" into the needs and problems of one particular profession or demographic. For example, clergy have very specific tax situations with their pay, housing allowances, and Social Security taxes. A tax preparer specializing in this market can market to a very specific segment of the population (members of the clergy) with a specific set of challenges (specialized tax rules applying only to clergy). I have also seen a similar service for truck drivers who have specialized tax rules, too.

Recently, I have discovered a new medium aimed at one of my favorite niches-quilters. I have a confession to make?When I'm not helping my customers grow their businesses, I can usually be found stitching away on my sewing machine. (Hi, my name is Caroline and I'm a quilt-a-holic.)

The new medium is an online Quilters News Network. A 24/7 internet based television network of quilting shows, tips, and, of course, advertisements for all the things quilters love. I heard about it from another quilter and as soon as I discovered it, my productivity dropped like a rock off the top of the Empire State Building. Did I mention it's all quilting all day, right on my computer screen? What's a quilter to do?

The quilting community is a great example of a profitable niche. Whenever I go to my quilting group or participate in a quilting event, I pick up a new tip, learn about a new tool or pattern, or meet a new quilter. And we talk. A lot. "Have you been to the new quilt store?" "Have you seen this new tool?" "Have you tried this pattern?" Word spreads like a wild fire through the quilting community when we find something new that we like.

The quilting niche is made up of 22 million happy quilters. It's subdivided into any number of smaller niches-traditional appliqué, machine quilting, hand quilting, trapunto, redwork, etc. It is a hungry market-we can't get enough fabric, tools, and patterns.

What hungry markets can you tap into to build your business to the next level? Serving a niche is the difference between trying to find a needle in a haystack or walking into a room full of quilters and offering them a good deal on sewing machine needles. Which one will give the greatest return on your investment?

Caroline Jordan, MBA would like to find more time for quilting, if only she wasn't so busy serving her niche, self employed professionals who struggle to work both "in" and "on" their businesses. If you're a self employed professional in engineering or consulting and you need help attracting clients you enjoy, improving your cash flow, developing additional streams of revenue, and creating a more successful business visit http://www.TheJordanResult.com for more tips and strategies for business success.

---

GoDaddy?s Super Bowl Commercial Success

GoDaddy made a calculated decision to nationally "brand" their name... Read More

How to Communicate with Prospects All Over the World Who Speak a Different Language

I discovered a free service online, that allows me to... Read More

Top 10 Marketing Tips for Newbie To Start

Looking for some tips on being a newbie in the... Read More

Seven Golden Rules Of Internet Marketing

"Do unto others as you would have them do unto... Read More

Mortgage Marketing: What To Expect From Your New Website

The day has come for your new website to go... Read More

6 Tips To Create Effective Solo Ad That Pulls Results

How many times have you... heard that running solo ads... Read More

Online Sales: 10 Heavy Duty Tactics To Sky-Rocket Your Online Sales

Here are the 10 heavy duty online sales tactics that... Read More

What You Wont Learn In Business School

What You Won't Learn in Business School----------------------------------------We all know the... Read More

Internet Marketing ? Short Term Strategy

After spending a lot of time and effort on building... Read More

Why Niche Marketing Yields Good Profits

Have you ever been told to find your niche? In... Read More

Getting Members For Your Community

If you read my first article titled BUILDING A BUSINESS... Read More

Implementing an SMS Marketing Campaign

SMS Marketing can be used to acquire customers, strengthen existing... Read More

Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business

A joint venture is when two or more businesses join... Read More

Do You Know the 3 Key Strategies to Using Lead Capture Pages?

Leads are the Life Blood of any Online Home Based... Read More

To All Internet Marketers - How To Get My Business

More and more people are realizing that the Internet offers... Read More

Eyes on your eCommerce Website

Copyright 2005 Richard KeirIn a recent article I talked about... Read More

The Deadly Itch!

It is a story about Manku, a blind man who... Read More

How to Turn Freebies in to Sales

You can increase sales and profits by offering freebies to... Read More

Time Management And Organization For Online Marketers

TIME DEMON. For online marketers, time is one of their... Read More

Build the Snowball and It Will Run

Setting up your own online business can seem extremely daunting.... Read More

Get Permission to Earn Income Online for Life

Today, the internet is an excellent media to reach out... Read More

Identifying Top- and Bottom-Line Growth Strategies for Your Web Business

Defining Top-Line versus Bottom-LineAn Internet business improves their "top line"... Read More

Internet Marketing and Your Old Age

Everybody wants to learn how to make money on the... Read More

SEO 101... These Tags Really Do Matter

In search of the coveted search engine traffic? Yes? Then... Read More

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising... Read More

7.5 Ways To Get More Sales Through Your Web Site

Yes, apparently - websites are supposed to make money! Somebody... Read More

Beginner?s Guide To Free For All Sites (FFAs)

For those of you who don't know what an FFA... Read More

Understanding the Power of Viral Marketing Online

The story of how Hotmail moved from zero to a... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage... Read More

Autoresponders Are the Key to Freedom from the Burden of Emails

In today's business world emails are essential to the success... Read More

Is FREE Killing Your Sales?

"FREE" what a great word.We all like getting something for... Read More

Niche Marketing - How to Find Your Perfect Niche Market

If you don't find a niche market for the product... Read More