Why Your Internet Business is Like the Stock Market

As savvy stock market investors know, chasing after the one "hot stock" with the possibility of bringing instant riches is not a wise idea. You know the old saying, "Don't put your eggs in one basket". This type of thinking carries a high risk. If your stock goes up and you are smart enough to sell, then you've made money. However, if your stock falls, you just don't know when (or if) it will ever make a comeback.

With this idea of chasing after the "hot stock of the day", you might as well buy a lottery ticket. Diversifying your investment portfolio for long-term growth and stability is the wiser of the strategy. You invest your money over any number of stocks in different industries, thereby spreading your risk across the group.

The same principle should be applied to your internet business. Many of us first arrived online with the notion of building a really great website to reach the masses in hopes of making a lot of money. We later found out that the "build it and they will come" theory is just that, a theory. Oh sure, there are a few who have managed to create a nice income from just one or perhaps two websites, but even Amazon didn't turn a profit until 2001.

Unfortunately, most of us do not have unlimited financial resources. Many have given up, only to go back to either a corporate job or some other type of work in order to support their family. What they did not realize is that their internet business really should be treated like their investment portfolio.

Why do many of us still try to squeeze every single penny out of one website until it's bone dry? It's like wringing out the washcloth until there's no water left to drip. Why bank all of our risk in just one site?

There is a better way and it's called diversification and leverage. How? Instead of building one website and beating it to death in trying to get every last penny until it screams " no more!"... build more sites. In the past, building websites by hand took days and weeks, if not months. Today, there are tools to make this process much simpler and faster and in some cases, you don't even have to know any code at all.

Why diversify and leverage your business across a variety of websites? To reduce your risk and to leverage your efforts. Individually, they may not make a lot of money, but collectively, you could create a nice little internet empire of your very own. It will be well worth your time in creating a long-term internet "investment" portfolio.

To Your Success!

Patty Gale

Patty Gale is a successful entrepreneur who specializes in personalization and customer care for all her clients. She exchanged her suits, hose and heels for working at home in her "jammies" and is on a mission to empower other women to do the same.

She can be reached at http://www.CommuteInYourJammies.com

---

6 Tips To Create Effective Solo Ad That Pulls Results

How many times have you... heard that running solo ads... Read More

What is Guerrilla Marketing?

The history of these battles is the history of guerrilla... Read More

How To Get Free Publicity For Your Business

You don't have to spend thousands of dollars on advertising... Read More

Can You Really Make Money While You Sleep?

If you've been utilizing the Internet for any length of... Read More

The Right Internet Marketing Articles Strategy is a Game of Links

Do you know the secret or internet marketing strategy behind... Read More

Online Joint Venture Ideas

A joint venture is when two or more businesses join... Read More

Website Promotion With Content Exchanges

Ever hear about an idea that is so simple yet... Read More

Begin An Internet Empire!

Well, I'd first like to talk about what exactly has... Read More

Heres A Quick and Simple Way To Find Hot Niche Markets

"Here's A Quick and Simple Way To Find Hot... Read More

In Internet Marketing You Must Have a Strategy

When you make the decision to start an Internet business... Read More

Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business

A joint venture is when two or more businesses join... Read More

How to Set Up a 7 Day E-Course

Be a Winner! Answer the Challenge! An e-course is a... Read More

Niche Marketing - Assessing The Potential Of A Niche

Potential niche products exist all around us, but how do... Read More

The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you... Read More

The Power Of Free

Free can set you free...The powerful word "FREE" is an... Read More

Five Proven Methods for Internet Marketing Success

There are hundreds of ways that you can promote your... Read More

Hocus Pocus? Its Just Focus!

How many times have you wondered what magic formula the... Read More

Are You Looking For A Long-Term Or Fly-By-Night Business?

I have received many emails or calls from my network... Read More

Effective Time Management Earns You More Money!

In this article, "product" means any tangible product, digital products... Read More

When Is An Ad Not An Ad?

One marketing technique used by advertisers old and new is... Read More

Autoresponders Are the Key to Freedom from the Burden of Emails

In today's business world emails are essential to the success... Read More

Starting an Ad Campaign

Developing an ad Campaign for the Startup E-businessOnline advertising has... Read More

The 9 WORST Internet Marketing Mistakes

Have you ever wondered how can you possibly figure out... Read More

Creative Offline Website Marketing Techniques

Although the vast majority of website traffic is the direct... Read More

Internet Marketing Solution - Content, Content, Content

If you're looking for the number one, hot Internet marketing... Read More

How You Can Acquire Exclusive Rights To Products; Part 1 of 2

If you have a marketing business, chances are you get... Read More

Writing a Website That Sings!

If your online sales have taken a dip lately, your... Read More

Two Good Marketing Ideas - One of Them Great!

Last week, I wrote my first marketing/list building article. Could... Read More

Taking E-mail Marketing To The Next Level

Many types of Internet advertising don't work as well as... Read More

3 Services Your Online Business Cant Live Without

It doesn't make any difference if you're promoting your own... Read More

How To Produce The PERFECT Viral Ebook

Viral marketing is probably the number one method for generating... Read More

Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales

The following 3 secrets revolutionized my life. For years I... Read More

How To Make Your Market Throw Their Money At You!

The use of free, relevant and meaningful content can single... Read More