How Many Sales Have You Made After Your Advertising Campaign?

When you start your online business, you will go through a series of steps like:

==>Domain registration

==>Website designing and installing your inventory and order links

==>Advertising about your products or service

Regarding advertising, you should always target your audience.When you are selling garden tools in Miami, you will get better results with offline advertising and Joint Ventures with other websites that are focused on Gardening and pointing to Miami area.

After Advertising, one important step is 'TESTING' your advertising campaign.

Why?

Look at this example.You spent $50 on keeping an ad on some famous site or a email campaign.Let's say this is one time ad.

If you don't know how many people clicked on your URL or how many people bought your product coming through that link, how are you going to spend another $50 on the same advertising method?

Rather than Click thrus you can go one step further and calculate the number of sales per one advertising method.

Here are few methods you can use to track your results.

**1. Email Tracking:

If you have ezine and you are keeping your subscription email links in different places like other ezines, websites and ebooks, you can give a little code to your email address.

Like this-

subscribe@yourdomain.com?subject=ezine

subscribe@yourdomain.com?subject=ebook

< p>First one in ezines and second one in your ebook.That little code goes in to subject area of emails.

By seeing your emails you can know from where you are getting more response.

**2. URL Tracking:

There are different ways to track your URLs.

You can keep your URL with a little code similar to emails.

www.yourdomain.com/product.html?source=ebook

You can also upload a different page for your each ad campaign.See the example below.

You have a page like- www.yourdomain.com/product.html

Then you can upoload the same page with different URL like- www.yourdomain.com/prod.html

So the visitors that comes to that page can be seen in your weblogs.If you have a good logging software you can save all the visitors information for that particular page.Check this weblogger-

http://www.logitpro.com/
http://perlonline.com/

This weblogger tells you exactly how many hits are taking by one webpage and referers.

So you can see how many hits are coming to your '/prod.html' page and referers.

**3. Click Tracking Software:

Click tracking script is a cgi script that gives you information about a click. The click may be on your website, emails, ezines, banners or anything.

If the click tracking script tells you the number of clicks it is not going to be useful to you. Because you can't differentiate the people buying through your campaign links or your regular links.

So what a Click tracking script should tell you?

1. Tell the number of clicks to tell the click thru ratio:

By this you can optimize your ads. If a specified ad get low click thrus you can change the optimize it.

2. Tell the ip address of the visitor.

By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaign's ROI.

3. Tells the geographical distribution of the clicks.

This is useful when you want to know how many clicks coming from different countries. Like if you see 'jp' with ip address, you can know the visitor from Japan. But this is not possible in all cases.

http://www.scripts4webmasters.com/clicktracking/index.shtml

This is a FREE Click tracking script that gives you all needed information. It comes with easy admin panel.

IMPORTANT TIPS IN TESTING YOUR ADs:

==>If you think your URL is 'Alive', don't delete that page on your server.

If you keep an ad in your ezine articles and submit to other ezines, your articles will be spread all over the net after a while. If you delete that URL on your server people will get '404 page not found' error and you will lose your potential visitor.

==>In email campaigns consider short URLs. Long URLs will break up in to two lines and the reader can not click on it to get your desired page.

==>Test ONE VARIABLE at a time. Suppose you want to check the response and sales rate for two different types of sales letter and by giving free gifts with your product. Don't test both at once. First check the sales page variable.If you don't get good response then go to free gifts variable.

If you get good response to one of the sales pages, then use the free gifts method in different advertising campaign.

Good luck!!

About The Author

Radhika Venkata - Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/

---

The Most Successful Internet Marketing Model - Start with Free Tools, Spend Money Later

There is a particular web site where I regularly place... Read More

Now, Even A Monkey Could Easily Accept Online Payments

I just came across this web site called PayDotCom.comAfter reviewing... Read More

Viral Marketing: Is Your Website Infected?

Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral... Read More

Traditional Mediums versus Search Engine Positioning

Banner Advertising:Paying $15 for a 1000 impressions on a high... Read More

Viral Marketing! Are You Missing Out?

Many of you are reading this article because you would... Read More

When Is An Ad Not An Ad?

One marketing technique used by advertisers old and new is... Read More

How to Leverage the Internet in MLM

Most people who try to leverage the Internet to build... Read More

To Make the Most Dollars, Make The Most Sense

The world of Internet marketing isn't all it's cracked up... Read More

Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales

Since the internet happened, and everybody went for the gold... Read More

Top 10 Marketing Tips for Newbie To Start

Looking for some tips on being a newbie in the... Read More

Classified Ads - What Works & What Doesn?t

Do classified ads really work? Should you include an email... Read More

5 Secrets to Building a Successful Internet Business

Everyday I talk with people who want to get started... Read More

Online Marketing: Math or Myth?

The numbers are supposed to be big in online marketing,... Read More

A Tip to the Beginning Entrepreneur: Know What Marketing Means

Internet Marketing has been a buzzword for over a decade... Read More

My Dog Ate My Website

I am really fascinated by the world of on-line marketing.... Read More

Aggressive Marketing

If you get an email with a title like 'Don't... Read More

You Know Internet Marketing Is for You When

There are many people in the world who feel stuck... Read More

The Google Toolbar & Search Engine Optimization

Like many other useful toolbars out there so is the... Read More

10 Psychological Desires To Insert Into Your Ad

1. Most people like surprises because it's a change of... Read More

Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business

A joint venture is when two or more businesses join... Read More

Flat Tires, Slow Leaks, and Online Marketing

Does your online marketing campaign have a flat tire? Or... Read More

Make Sure That Your Dot-Com Doesnt Become The Next Dot-Bomb!

Late last night I turned on my television and discovered... Read More

How to Make Money from People Who Type the Wrong Web Address

How many people visit your web site but type in... Read More

Boost Your Sales Copy With One Simple Tweak

Do you want an amazingly simple trick to move far... Read More

Internet Marketing: 10 Blazing Internet Marketing Secrets To Sky-Rocket Your Profits

Your turn to succeed has come.I am happy to offer... Read More

How To Find Ideas For Creating Your Own Profitable Products

In this Article we look at the third competitive advantage... Read More

Keys to Successful Internet Marketing

So you've started your business and you have a website... Read More

E-marketplace ? Facts and Fictions

Not long ago, industry pundits were touting B2B marketplaces or... Read More

Top 7 Internet Marketing Sites for 2005

Are you confused by what really works when marketing your... Read More

Analyzing Website Traffic

Analyzing your web traffic statistics can be an invaluable tool... Read More

20 Amazing Ways To Jump Start Your Sales

1. Find a strategic business partner. Look for ones that... Read More

Website Sales: 10 Riveting Tactics To Nail Down Instant Sales

If you learn these website sales riveting tactics, you'll be... Read More

Alexa Toolbar - The Ultimate Internet Tool

There are numerous tools available on the Internet to assist... Read More