Traditional Mediums versus Search Engine Positioning

Banner Advertising:

Paying $15 for a 1000 impressions on a high traffic website. Sounds like good exposure for a low price? It is! After all you will have a 1000 unique people view your banner. But how many actually end up clicking on it, and how many more actually end up buying stuff from you? According to most industry sources the average click through rate of a banner campaign is 0.38%. So you get 3.8 people to click on your banner for $15. And the rate of conversion is typically 1 to 5%. So how much do you actually spend before a person buys from you? You do the math. It appears quite a lot to me.

What about those popup ads? Or the ones that keep popping up and refuse to close? Wouldn't that give you more exposure? Some banner sellers would love to make you believe that. Well its not the case. Ever had one very stubborn popup refusing to close? How irritating is that? I would never even buy anything from that kind of banner advertiser. Its downright irritating to have banner popup in the face when you are in the middle of surfing for some useful information.

Pay Per Click Search Engines:

The internet boom may be over, but for search engines the boom may have just begun. Many engines, the most famous being Overture and now Looksmart have turned to this model. Pay per click model makes you pay for the amount of actual clicks your site link receives and not for the number of exposures. Sounds good? It sometimes is very effective too. For starters, you get quality traffic, cause the people who click on your link would have searched for a term relevant to you. However it can be pretty expensive. Overture makes you bid on the term you want to rank high on, and trust me sometimes the bids get pretty high. Looksmart on the other hand charges you $0.15 for each click through you get. Pretty expensive, if you have a small budget. However, if this scheme appeals to you, you are better off asking a SEO to implement it for you, instead of trying it yourself, since it can get pretty expensive for competitive terms.

Conventional Media Campaigns:

News paper advertisements, Posters, Television and Radio adverts, all come under traditional forms of advertising. However for most medium sized websites Television and Radio ad's are way beyond budgets. And for an internet firm, it is of paramount importance that the newspaper or magazine reader who views his ad, remembers the website name. And as most experiences marketing guys will tell you, for that to happen you need to advertise regularly for a period of time. You add up the cost for an effective campaign and it will work out to be quite a sum.

Search Engine Submissions:

Search engine submissions include keyword analysis, study of competition, optimizing your website for the chosen keywords, submitting to search engines and directories and repeating the entire process and submissions over the period of time. Sounds quite a lot? It is. But is it expensive? Well, it varies for the kind of optimization you require, but trust me, at the end of the day, it is cheaper than most of the methods we discussed above.

Can you do it yourself? Yes you can, if you have the time. Should you train somebody inhouse? No, I don't think so. You will end up paying him a monthly salary which will definitely work out to be more than what you will pay a qualified SEO, and more often than not, he wont know all the tricks and methods a professional SEO would use.

What about those quite cheap off the shelf softwares that promise so much? Well, they don't choose your keywords, they don't optimize the website, they don't study your traffic trends over the period of time, and finally they don't change with the rapidly changing algorithms and guidelines of search engines.

How about the traffic quality? Is it inferior to the traffic generated by banner ads or newspaper adverts? On the contrary. People had to have searched for a keyword relevant to your website before clicking on the link. Hence the traffic generated, contrary to the myth, is highly targeted.

And lastly, Are Search engine optimizers expensive? Not at all, especially in comparison to the other forms of marketing. And a good SEO, will help you drive much more quality and sustained traffic to your site than any of the other mediums would be able to...

Hope you enjoyed reading this article... Look forward to hearing from you. So until next time... Happy Surfing!!!

Webmaster of different SEO websites. Hobbies are writing articles on SEO for public readings.

---

Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Does your business have a Web site? Have you missed... Read More

How Can You Can Go From Zero To Hero Overnight? Viral Marketing!

Everyone has heard about viral marketing but what is it... Read More

How Internet Marketeres Can Create Their Own Powerful Niche... Even In an Over-Crowded Industry!

For some reason, people who look to the internet to... Read More

Information - The Art Of Selling

Money may well make the world go round, but facts,... Read More

Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Perhaps the online community today is not so different from... Read More

A Person Of Value

One of the "secrets" in Internet Marketing is knowing that... Read More

Internet Marketing Tip - Go For The Bronze

Go for the bronze.Repeat...go for the bronze.That's right, DO NOT... Read More

Online Advertising Techniques

Online advertising is necessary for your computer business to grow.... Read More

Success is a Process, Not an Event

We all need a little inspiration once in a while,... Read More

Boost Your Sales Copy With One Simple Tweak

Do you want an amazingly simple trick to move far... Read More

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just... Read More

How To Profit From HOT Niche Markets - Every Time!

Do you want to learn two proven niche marketing business... Read More

Internet Marketing Simplified! 2 Pillars For Achieving Massive Results

Are you confused by the flood of information on how... Read More

10 Ways to Exceed Your Clients Expectations Every Time!

The following tips are just a few of the things... Read More

Niche Marketing the Right Way!

Niche marketing is hot these days. Membership sites pop up... Read More

The Right Way to Use Other People?s Articles on Your Website

Article Marketing Creates a Steady Flow of Fresh ContentArticle writers,... Read More

What is So Exciting about Money and the Internet?

I believe it is a principle of human nature that... Read More

8 Benefits Of Helping An Online Business Newbie

Do your remember when you first ventured out in the... Read More

The Internet Marketer

The internet marketer is really a perfect profession. This profession... Read More

E-Psychology: Increasing Your Sales On-Line

As any successful entrepreneur knows, there's more to generating on-line... Read More

Marketing Your Networking Group

Several months ago I went on the cruise from hell.... Read More

One of the Golden Rules of Internet Marketing

In my opinion, one of the 'Golden Rules' of Internet... Read More

3 Steps To Effectively Increase Your Marketing Response

It's well known that internet marketers are in the business... Read More

Free Demographics or Updated Data?

During your search, you may encounter free demographic data. If... Read More

Silver Surfers: Successful Online Marketing to Seniors

If you are marketing to an older audience, don't discount... Read More

Niche Marketing: Broker Your Way To Profits

If you haven't started your own niche business yet because... Read More

Killer Internet Marketing Errors - How to Avoid Them

With 95% of all Internet businesses failing, it is important... Read More

How to Put Your Bookmark on Top Every Time

Do web surfers really bookmark websites anymore? A good friend... Read More

Manipulate Your Visitors With Reverse Psychology

Many people say that it is easy to write a... Read More

Why Real Estate Agents Need Their Own Website

It is difficult to for a real estate agent to... Read More

The Power of Viral Marketing

When I first heard of the term Viral Marketing I... Read More

New Form of Click Fraud Discovered

If you use PPC advertising and are in a highly... Read More

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales

Hello, do you have any website that is not bringing... Read More