Advertising That Yields the Best Results

In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. And of course, you only get one opportunity to make a first impression, so let's learn how to make it a great one!

Following are important, to-the-point guidelines for advertising your online business . . .

First, define your target market. Target the prospects you'd like to reach as you think about the following categories:

- Gender

- Age

- Profession

- Education level

- Household income level

- Family size ? number of children

- Behaviors / Importance's (1. Price 2. Location 3. Quality 4. Warranties 5. Customer Service 6. Brand name)

One you have your market targeted, here's generally how you go about selling online:

1. Attract a prospect's interest with an intriguing first sentence (avoiding OVERLY sensational headlines).

2. Focus on solving the reader's problem or on making something easier for them.

3. Give them a reason to buy at that moment with an added bonus or incentive

Now, here are the on-line marketing methods that can be pursued, utilizing the guidelines you've just learned!

#1 Pay-per-Click: This method allows for you to pay for any visitors that are sent to your website. You will expect to pay more to get towards the top.

#2 Cost-per-Action: This method allows you to pay only for those prospects which request further information.

#3 Free Classifieds: Use bolding, highlighting, ad placement, and most IMPORTANTLY, remember that a picture is worth more than a thousands words.

#4 Discussion Groups: Subscribe and participate in discussion groups. Not only will you receive information, it will be free promotion!

#5 Chat Rooms: Engage in only the busiest rooms, listen, and then put your two cents in.

#6 Bulletin Boards: Create a noticeable page.

#7 Put your URL on EVERYTHING: The easiest way to be proactive and direct those prospects not surfing the net, is to publish your URL on stationary, letterhead, business cards, checks, envelopes, etc.

#8 Follow-up emails: Most importantly, after any contacts or leads come your way, be CERTAIN to reply to emails DAILY.

Perfect practice makes perfect, and repetition will make your approaches perfect!

As an added bonus, I hold a weekly drawing for free products when you request more information from my website. So, go ahead and visit, and you will automatically be entered!

http://www.familywellness4life.com

Hayley Keller is a home business builder and independent marketing executive who has literally researched hundreds of home-based business opportunities before understanding the value of businesses with solid foundations and products that actually work, making advertising a joy! Questions or comments? Hayley can be reached at: hayleykeller@yahoo.com.

---

What Great Online Advertising Really Is!

Many business people have a distorted view about the distinction... Read More

When is Spying on Your Competition a Complete Waste of Time?

Your brain screams "Gimme Fast", "Gimme Easy", "Do it for... Read More

How to Put Your Bookmark on Top Every Time

Do web surfers really bookmark websites anymore? A good friend... Read More

Internet Marketing Secrets Spiel

Wouldn't you like to know all the Internet marketing "secrets"... Read More

Believability - Youve Either Got It or You Aint!

Believability is what's missing, and the majority of all businesses... Read More

Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around

The secrets on how to send a floodgate of traffics... Read More

Marketing Rapport - 3 Tips!

Establishing & maintaining rapport with your online audience is perhaps... Read More

Seven Easy Steps to Boost Your Professional Image With Adobe

Often-overlooked commands can boost sales and project a more professional... Read More

5 Ways Al-Quaeda is Using Internet Marketing

Internet Marketing is not dead. But it may have caused... Read More

Why People Will Look Back In Years To Come And Wish They Were You

It's true. Just think about it for a minute -... Read More

Its All About The Leads: Publishing to Capture Profits

All online businesses are nothing more than lead capturing machines.... Read More

Internet Marketing Online: How To Make Your Customers To Keep Coming Back To Buy From You

There are a few internet marketing online secrets that when... Read More

Scam And Scheme Free Advertising For Your Business Web Site

Since I own my own business web site and have... Read More

Top 3 Online Business Success Needs

1) Web SiteThis is for sure the most important part... Read More

Use Landing Pages to Boost Sales and Capture Metrics

If you are sending out a periodic email newsletter, no... Read More

Online Marketing: Math or Myth?

The numbers are supposed to be big in online marketing,... Read More

8 Solid Reasons All Non-profits Need a Web Site

A nonprofit organization can take advantage of the Internet for... Read More

Things I Learned from Corey Rudl

On Wednesday, the first day of June, I received the... Read More

Niche Marketing: Tactics to Use To Make Money With Niche Marketing

Niche marketing has always been a key any success in... Read More

Targeting Online Customers

Although generating online traffic is an important goal of any... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

The Internet F-Word

For the last several months I've been collecting and organizing... Read More

How to Succeed and Stay on Task with Your Internet Marketing Promotion Strategies. A.C.T.I.O.N..

How to Succeed and Stay on Task with Your Internet... Read More

Health Effects of Internet Marketing

It may not rank as a killer like heart disease... Read More

5 Things More Important to Internet Buyers than WHAT Youre Selling II

Web commerce is all about courtship, not salesmanship. In life,... Read More

Attitude - The Marketers Most Important Trait

Attitude is a key part of each of us. A... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

Hocus Pocus? Its Just Focus!

How many times have you wondered what magic formula the... Read More

How to Communicate with Prospects All Over the World Who Speak a Different Language

I discovered a free service online, that allows me to... Read More

10 Unique, Free Product Bonuses

Are you looking for something unique or unusual that you... Read More

Why Online Business - The Harsh Reminder Why Online Business Is For You

Many people want to achieve financial freedom and they know... Read More

Learning the Value of an e-Business Website

Starting a business is a huge, but rewarding, task to... Read More

Make Extra Sales with your P.S. - Internet Marketing

This "little" test I ran was in dedication of Corey... Read More