The Seven Secrets of a High-Sales Marketer

If you want to boost your website sales to the next level, you've got to think and act like a high-sales marketer. Here's how:

1. Think sales not just traffic. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be better? In many cases, pay-per-SALE advertising is a better choice. With pay-per-clicks, you may or may not make sales. With a pay-per-sale arrangement, there's very little or even NO risk. You only pay when you make sales. Affiliate programs and joint ventures are examples. Set up deals where you pay only for each sale.

2. Persuade traffic become customers. Be sure your website is doing the best sales job it can. Does your website persuade 1 percent of visitors to become customers? Can it do better? This is the most overlooked yet easiest way to build sales. If you change your website and it converts 2 percent of visitors to buyers instead of the previous 1 percent, you've doubled sales. Make your website persuade better.

3. Capture prospects. When a visitor comes to your website, he or she wants something. Yet, 98 out of 100 visitors will click away from your website without buying. If you can't make the sale, at least get them to give you their email addresses. You do this by offering a newsletter or free report. Once you do this, you have a list of prospects to contact systematically. You can make sales to them in the future and without much expense.

4. Follow up with prospects. Don't be content to have a mailing list and never mail to it. Send a series of emails to prospects. You can automate this so it doesn't take much time. And it can be very effective in creating more sales.

5. Follow up with customers. They have already trusted you enough to buy once. If your product or service is valuable to them, they are likely to buy again, but only if they don't forget about you. Stay in contact with your customers. Don't just send them ads. Send emails that say you care about their success.

6. Know what works. Most webmasters have no idea what is or is not working for them. Pay-per-sale advertising makes this simple, but you probably will use other marketing methods. That's great as long as you track results. High sales marketers track their marketing methods to see which ones brought CUSTOMERS.

7. Do more of what works, whatever it is. It's easy to get caught up in doing the next great marketing method. Test other marketing ideas, but keep doing what works. If you create and distribute a press release and that brings buyers, do more of this. Keep doing it until it stops working.

About The Author

Raynay Valles is a High Sales Marketer who makes websites profitable. For more information, visit or write her at

In The News:

pen paper and inkwell

cat break through

Milk Your Winners, Drop Your Losers

In my previous article How To Be 100% Sure That... Read More

Seven Reasons Why New Products Fail

The most optimistic success rate I have run across for... Read More

The Tao of Web Marketing

A few months ago I was watching a stream meandering... Read More

Finding The Right Internet Marketing Technique For You

Finding the right Internet marketing technique that works best for... Read More

Sales Marketing: 10 Blockbuster, High Octane Strategies To Explode Your Website Sales And Profits

Do you want to ignite sales at your website?Do you... Read More

A Few Things I?ve Learned About Doing Business On The Internet!

A few things I've learned about doing business on the... Read More

Keywords are the Key

Niche marketing is focusing your business efforts to a target... Read More

E Is for Everything?

Just this week, a member of my audience asked me... Read More

Seven Easy Steps to Boost Your Professional Image With Adobe

Often-overlooked commands can boost sales and project a more professional... Read More

Beginner?s Guide To Free For All Sites (FFAs)

For those of you who don't know what an FFA... Read More

The Numbers Dont Lie!

It's true. They don't.That's why you should look at the... Read More

Kaizen in Online Marketing

Many people throughout the life of online marketing have utilized... Read More

Website Sales: 10 Stimulating Words That Make People Buy

There are certain mesmerizing words that when used effectively can... Read More

Creating Functional Dialogue for Your Website

Opt in clicking promotes your business. By increasing link exchanges... Read More

Flat Tires, Slow Leaks, and Online Marketing

Does your online marketing campaign have a flat tire? Or... Read More

Internet Profits the Smart Way: Let Your Business Fund Itself

Although many Internet marketers spend thousands of dollars on Internet... Read More

10 Ways To Get Your Ads Or Messages Noticed

Do you post to message boards, e-mail discussion lists, classified... Read More

Nobody Knows You Yet!

It is really a small wonder why most people fail... Read More

Online Sales: 10 Incredible Online Sales Tactics To Make Your Sales Soar

Are you interested in making your online sales soar like... Read More

Converting Visitors into Subscribers

Copyright 2005 Javier SalcesVisitor conversion is a challenge faced by... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on... Read More

Never Underestimate the Value of Giving Things Away

"Never underestimate the value of giving things away." I remember... Read More

Getting Some Good Ol Internet Real Estate

Real estate has made many people large amounts of money... Read More

The Essentials of Free Internet Marketing

Given a solid product, a well-developed Web site, and a... Read More

How to Build an Asset Out of Giving Stuff Away for Free

We all do it I guess: give something away for... Read More

What is Pay Per Call? How does it work?

Pay Per Call is the next wave of advertising on... Read More

What Are Really The Best Strategies or Ideas for Internet Marketing?

There are many ways for you to do effective Internet... Read More

Five Steps To Successful Web Marketing And Sales Process!

The basic principles used successfully by brick and mortar storefronts... Read More

Golf Pros Jet to be Sold early 2006 -- Market NOW to Make Large Deposit

Marketing gurus travel all over...Malaysia, London, San Francisco make... Read More

How SPAM Sells Sex, Greed, and Survival

The unsolicited email people react to most is what yells... Read More

Internet Promotion - Advantages and Disadvantages

The emergence of globalise trade, increase in foreign investment and... Read More

The Internet F-Word

For the last several months I've been collecting and organizing... Read More

If You Build It They Will Come - Not Without Web Marketing!

I'm sure everybody has received an email from a company... Read More