Have your product sales slowed down? Do you want to give a new lease of life to one of your digital or small-ticket products?
At home, I've earned the title of 'Queen of the left-overs'. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the lot in puff pastry and you get a pastie, etc.
Using the same principles, you can recycle a product and market it using a different mix: change your promotion, sell it elsewhere, use it to barter, bundle it with another product, etc.
Start recycling a product using one of the following strategies:
© 2005 Henriette Martel-Lawson
Henriette Martel-Lawson is a website strategist, professional speaker and author of '200 Marketing Ideas for Your Website'. You will find free articles, tools and resources from the same author at http://www.marketingcues.com
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