Weblogs, Podcasting, and RSS Newsfeeds in the Marketing Mix

Weblogs and Podcasting in the Marketing Mix

It is rare that such a speedy development could have been watched as it happens now for Podcasting. But for this there are some good reasons. Weblogs have become an established Publishing Tool with millions of users and readers. Furthermore users are able now to handle multimedia applications and do own computers and mobile music players. But the up to date hype should not be reasoned by the users, which rather do not have expert skills in marketing, but by the industry following those millions of users. Also investors again are very active in the reach of weblogs and IT at all.

Studies state that about the half of mobile music player owners already has downloaded a podcast. By those preconditions the way for commercialization is free. But, too, it seems to be necessary to do so, because the industry needs the users to become offered industrial products. This probably is not without conflicts, because users might have their reasons to go to those new independant media channels.

Advantages and disadvantages now opposite to the in common low costs for distribution at the internet now rely again in the quality of produced media. The quality of course is better with the better but costly equipment. But, quality does also has its costs and it seems that for now a reliable business model does not exist. Whereas there already is the option to include adverts at podcasts the option of paid services is discussed again. Weblog comments on the latter option sometimes are humourious and users now are offered software for a more professional production of podcasts.

RSS Newsfeeds in the Marketing Mix

The RSS Data Format, compared to the Hype of Podcasting, does exist for a far longer time. It is popular now, but it seems that it does not have the same broad acceptance like weblogs. By this one might describe weblogs as medium for the masses and RSS Newsfeeds, as long as those do not become integrated in a website, as a medium for niches. Opposite to this big portals now are offering the opportunity to integrate RSS News in personalized news pages. By this and with the opportunity to reach a broader audience also big players do start RSS Activities. Furthermore niches of course not neccessarily are less important.

RSS is build by the data format XML, which gives some interesting possibilities. Interested users may receive RSS Newsfeeds by subscription. Furthermore XML offers the opportunity to integrate Newsfeeds and their content into websites. Meanwhile there is a good range of newsfeed search engines and for those, too, do exist submission tools.

Up to Date Articles and Studies on Podcasting and RSS are to be found at the May Revision of FOLDEN and later on at the Internet Trends Archive. FOLDEN is a monthly updated Directory on E-Marketing and iMedia with two News Rubrics and a free Newsletter.

FOLDEN Homepage
http://www.folden.info/

Related FOLDEN Rubrics
http://www.folden.info/weblogsandblogs.shtml
http://www.folden.info/rss-content-tools.shtml

Copyright, Impressum and Terms of Use

This article may become passed on at a whole, with its links and copyright. The author of this article makes no warranties on the usefullness or the correctness of any kind of this article, readers do use this information on their own responsibility.

Frank Brauer
Consultant

In The News:

pen paper and inkwell


cat break through


Online Parties with a Twist

We know once you have a room full of guests... Read More

Avoid Marketing Stagnation Using 3 Basic Methods

You joined an online marketing program, placed some ads, and... Read More

How to Build an Asset Out of Giving Stuff Away for Free

We all do it I guess: give something away for... Read More

Niche Marketing: Broker Your Way To Profits

If you haven't started your own niche business yet because... Read More

How To Be An Internet Marketing Champion

How bad do you want to make money on the... Read More

New Form of Click Fraud Discovered

If you use PPC advertising and are in a highly... Read More

How To Make Money Online

Catch the cash on the net?in more ways than one.Thousands... Read More

Five Simple Steps To Make Money Online This New Year

Most people in a new year make resolutions to make... Read More

The Most Valuable Asset in Marketing - Do YOU have It?

The single most important attribute for a successful Network Marketer... Read More

The Paradigm Shift of Internet Marketing

There is a trend going on in the world of... Read More

Do Guaranteed Signup Programs Work? Discover the Hidden Truth About Paid Sign Ups

Jeff Mills, a popular internet marketer and entrepreneur told us,... Read More

3 Ways In Which You Can Kick Butt With Low Cost Advertising

If you are new to the Internet Marketing arena, or... Read More

Using Ad Boards in Your Marketing Campaigns

Are free advertising boards a waste of time?Not if you... Read More

Internet Marketing Guide

If you are considering launching a website for your business... Read More

4 Ways to Make Money from People Who Are LEAVING Your Site!

Oh no... are people leaving your site without buying?Get used... Read More

Dont Treat Your Business Like a Casino

It's amazing how many people are jumping into the internet... Read More

The 9 WORST Internet Marketing Mistakes

Have you ever wondered how can you possibly figure out... Read More

Automatic Internet Marketing and Business Success On A $25.00 Budget

There are plenty of free tools online for marketing. And... Read More

What is Guerrilla Marketing?

The history of these battles is the history of guerrilla... Read More

Do You Know the 3 Key Strategies to Using Lead Capture Pages?

Leads are the Life Blood of any Online Home Based... Read More

Raising Your Rates Can *Increase* Your Business

How many times have I heard literal horror stories from... Read More

Five Ways to Quadruple a Websites Revenue

Many website owners all too often give up on their... Read More

Increasing The Perceived Value of Your Product or Service

Whether online or offline, small businesses often show little faith... Read More

Capture Names - They Are Like GOLD Nuggets!!

A landing page is used to capture people's details when... Read More

Keys to Successful Internet Marketing

So you've started your business and you have a website... Read More

Its All About The Leads: Publishing to Capture Profits

All online businesses are nothing more than lead capturing machines.... Read More

Website Marketing: 10 Smart Tactics To Make Your Online Testimonials More Credible

You know that using testimonials can help persuade your website... Read More

Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant

Did you ever wish that you could sit at the... Read More

Online Sales : 10 High Decibel Tricks To Magnify Your Sales

Online sales is like a fine art and you have... Read More

Finding The Right Internet Marketing Technique For You

Finding the right Internet marketing technique that works best for... Read More

Internet Marketing Tips from a 10-Year Old?

Can a 10-year-old teach you anything about Internet marketing? Until... Read More

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

How To Be 100% Sure That Your New Product Is A Winner

Yes folks, there is a way of making absolutely certain-sure... Read More