Online AD Tracking ? An Ongoing Process

Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC) banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.

You know that you should be tracking all of your online ad buys, but are you? Do you understand your numbers and what you should do with them? Are you refining your email and online marketing efforts accordingly?

It is important to track all of your online advertisement, even if your ad provider is showing you your results. You need to employ your own tracking to double-check.

Types of online marketing avenues that you should be monitoring:

· Site links
. PPC
· Articles
· Ezine advertisement
· Banner ads
· Signatures Tag
· Forum postings
· Email marketing promotions
· Free Classified listings
· Paid Classified listings
· Surveys
· Auto responder
· Reciprocal link

Statistics that you should be concerned with:

Open-rate - Particularily important in email marketing. This statisitic will tell you how many people opened your email marketing message. This number should be used as a estimate to measure trends and not an absolute number. Many variables can effect the accuracy of this count. For example, an open rate cannot be used in a text message, so if your message is being displayed and opened in text, the count will not increment. As well this count will be incremented if Outlook clients are displaying the preview pane. If a client shows the message in a preview pane and then clicks to open, you will get a count of two.

Click-through - A count of how many people clicked on a particular link in an email or on a text or banner link on a website. Ensure that your tracking software or service shows both clicks and unique clicks. The number you should be most concerned with is unique clicks. You do not want to be billed for someone who clicks on a particular ad 30 times in one minute.

Sales or actions count - Most tracking systems offer the ability to place code on your sales confirmation page and tie this to a tracking link. This count will tell you which online ad resulted in a sale.

Sale details - Some tracking systems allow you to add specific details about the sale to the tracking result. This usually requires you to be able to add code to the server side code of your website.

How do I get these statistics?

You will need to employee a speciallized tracking link for all of your email marketing and online marketing efforts. Many advertising options will provide you with these statistics, as well PPC engines like Overture and Google will provide you with click counts. It is important as well, to employ your own tracking to get the results from advertising that does not provide you with stats, as well as double-checking the results from those that do.

There are two main types of tracking systems. One, a service that is web-based that allows you to manage your tracking without the need for servers, or software downloads. Two, software that you would need to employ and manage on your server.

Service options -
ezTrackZ http://www.eztrackz.com
Hypertracker http://www.hypertracker.com
Adminder http://www.adminder.com

Software options -
AdtrackZ - http://www.adtrackz.com
Dynatracker - http://www.dynatracker.com

What your statistics tell you:

. Which ad copy had the most clicks and lead to the largest

number of actions or sales?

. How many people opened your email messages. Should you

resend?

. Who opened your email message. Should you resend to those

that did not, or send a follow-up to those that did.

. What faired better, banners or text links?

. Did you PPC advertising count and bill match your tracking

results?

. Did your online ad result in a positive Return on Investment?

Gathering statistics is just a start. Now that you have this data you will be able to make decisions and refinements to your email and online marketing.

Take this information and change your marketing accordingly and you will find that you often can save hundreds if not thousands of dollars monthly.

Karen Fegarty is a marketer with MailWorkZ and ezTrackZ. MailWorkZ is an innovative company focused on developing effective emarketing tools. With products like Broadc@st's Email Marketing Software and services like ezTrackZ online ad tracking, and the newest addition, Black List Monitor, thousands of MailWorkZ customers have a suite of products to help increase market share, revenue and profits, as well as improve their customer relationships.

For more information on products or services offered at MailWorkZ's, please visit http://www.mailworkz.com

In The News:


pen paper and inkwell


cat break through


10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just... Read More

Marketing Automation For Small Businesses And Web Entrepreneurs

Many Internet marketers wonder how they spend less time marketing... Read More

A Crystal Ball for Your Web Business

Are you considering launching an eCommerce website? If you are,... Read More

Stitching Up a Niche

I am a great admirer of businesses that serve and... Read More

How I Shot Myself In the Foot.. No, Wallet!

I need to let you in on some very important... Read More

The Internet F-Word

For the last several months I've been collecting and organizing... Read More

Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed!

Both affiliate marketing and network marketing pay people for referring... Read More

URLs Everywhere

Your URL (www) should be everywhere and more. I know... Read More

Beware the Click Without the Conversion

Why is this funny?Because in essence, a "click-through" places money... Read More

How The Right Domain Name Can Improve Your Sales

So you're starting a website and have visions of making... Read More

Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools

The Funnel Theory of Marketing Relies on the fact that... Read More

Online Advertising Mistakes ? 3 Donts For Newbies

Are you new to Network Marketing? If you are, then... Read More

Beat The Phenomenon Of Awful Sale Statistics

It is a purely shocking statistic, that only 4 in... Read More

After Fifteen Years Or More Of Frustration With Internet Marketing, I Think Ive Found It!

Hello Internet junkies and friends,Did I mention my frustration with... Read More

Part Time Internet Marketing with A Full Time Approach

The deluge of people wanting to make money on the... Read More

Website Sales: 10 Stimulating Words That Make People Buy

There are certain mesmerizing words that when used effectively can... Read More

Building Community Websites = Success Online

In this article I will discuss how important is it... Read More

Attitude - The Marketers Most Important Trait

Attitude is a key part of each of us. A... Read More

Planning Your Way to Success

Whether you are a small company or a larger corporation... Read More

Internet Marketing, Fact Or Fiction?

I'm sure you've seen it before, your inbox overflowing with... Read More

Become a Star: 10 Do-It-Yourself Publicity Techniques to Build Buzz for Your Online Business

Public relations is popular because it is very cost-effective and... Read More

Growing Your Business In CyberSpace

A synopsis of Philippa Gamse's Presentation to the National Speakers... Read More

Six Lesser-Known Online Marketing Ideas

Uniqueness is what separates each business, its services and its... Read More

Aggressive Marketing

If you get an email with a title like 'Don't... Read More

3 Ways In Which You Can Kick Butt With Low Cost Advertising

If you are new to the Internet Marketing arena, or... Read More

Website Sales: 10 Super-Charged Tactics To Spark Up Your Sales

If your website sales are down and you desire to... Read More

The Relation Between Internet Marketing Education and Profits

Many people join internet business opportunities online blindly. By this... Read More

My Dog Ate My Website

I am really fascinated by the world of on-line marketing.... Read More

Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales

Hello, do you have any website that is not bringing... Read More

Why the Internet is an Entrepreneurs Dream

Not long ago, a vacation that entailed travelling across much... Read More

The Most Important Marketing Tool

As an online marketer, there are many tools available to... Read More

The Most Powerful Niche in the World and How You Can Always Profit from It

There is one piece of software that is always going... Read More

10-Essential Points When Considering Pop-Under Advertising

I have been running tests on the use of Pop-Unders... Read More