Internet Marketing Simplified! 2 Pillars For Achieving Massive Results

Are you confused by the flood of information on how to improve your internet marketing results?

Mastering the search engines, pay-per-click advertising, affiliate marketing, website design, writing articles, and on it goes.

Doesn't it seem more and more complicated to focus in on what really works and what doesn't?

After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2 main principles that will largely dictate your success in any business. All of the other techniques build on these first two principles.

Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.

Focus your energies, time and resources around meeting these two key principles - you will immediately see a big difference in your results.

PRINCIPLE #1

You must have a well positioned product, fulfilling a hot desire within a clearly identifiable and accessible target market.

Let's break this down.

Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minus cost is your profit.

So where does that cost come from?

The two big sources of costs are: costs associated with creating or finding your product to sell and cost of reaching your market to sell your product

It only makes sense then that identifying a hot desire within a market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.

Have you ever run against the wind? Tried to swim upstream in a river? Walk one way in a crowd when everyone else was walking the other way?

It's a very tough lesson to learn.

I've been brought it to consult with companies that have burned through millions of dollars before learning this lesson.

You cannot FORCE a low-demand product on a market - no matter how much money you spend on marketing.

You cannot hope to reach enough buyers in the entire marketplace even with a very high-demand product in one segment.

In fact, I've seen situations where unknown entrepreneurs enter a market, quickly identify a hot desire, address it with a less than perfect product and in a very short time have created wealth 100X higher than anyone else in that market.

An old mentor of mine used to tell me all the time, "focus on the low lying fruit - there's far more than enough to go around"

PRINCIPLE #2

You must reach your market with a clear, empathetic message that instantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.

If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.

How do you become a great copywriter and master Principle #2?

1. Research, research and research. I make sure I have a pulse on my target market's desires, needs, emotional triggers. Focus in on WHY they want a solution to a particular problem. Research takes many forms...

• speak with them

• survey them

• read what they read

• talk to others who do business with your market

• test using articles and special reports to guage the response

• do what they do

By doing this you should have content for 20-30 (at least) different benefits for your product.

Then....

2. Polish your benefit statements. This is where you can use books of action verbs, swap files (samples of great ads, letters and webpages), the services of a copywriter. This is the technical aspect of copywriting which can be learned by reading other great material.

Far too many people go right to #2, as a result their benefit statements seem bland, miss the mark or seem the same as everyone else.

Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.

About The Author

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit: http://www.highertrustmarketing.com/

jeff@infoproductcreator.com

---

How To Let Your Customers Search For YOU! ? Part 1

Actually I love the techniques I will explain below. These... Read More

Growing Your Business On-line: A Fresh Perspective

Rather than thinking about the web as technology, let's consider... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

How To Profit Using Public Domain Works

The public domain is full of books, journals, literary works,... Read More

5 Steps to Achieving Success in Marketing

1 Planning:When starting your marketing strategy, it is wise to... Read More

Five Proven Methods for Internet Marketing Success

There are hundreds of ways that you can promote your... Read More

Avoid The Sharks

They hang around your web site. Not buying, just lurking.... Read More

Money Can Still be Made on the Internet

Even though the days of an IPO generating millions of... Read More

X-Ray Specs, Turning 30 and Achieving Website Success

I was writing the final chapter of my book on... Read More

How to Use Tracking to Keep Income Incoming

The use of tracking links in the following scenario puts... Read More

The Real Truth About Making Money on the Internet

Are you thinking about starting an online business? Have you... Read More

Understanding the Power of Viral Marketing Online

The story of how Hotmail moved from zero to a... Read More

Online Marketing Law! Whats Happening?

You read that right. There's a new law in California... Read More

Defining the Relations Between Blogs, E-zines, RSS, and E-mail

Although RSS and blogs are slowly reaching mainstream, they are... Read More

The Internet Marketer

The internet marketer is really a perfect profession. This profession... Read More

Internet Marketing Tips from a 10-Year Old?

Can a 10-year-old teach you anything about Internet marketing? Until... Read More

How I Submitted My Internet Marketing Articles To Only 20 Sites But Shortly 16,000 Sites Posted Them

There is no internet marketing chore that I enjoy more... Read More

Outsourcing Your Web Marketing

The online world is constantly evolving. You may be thinking... Read More

10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website

"Viral Marketing" is giving something away for free and allowing... Read More

Internet Marketing - Advantages and Disadvantages

Everyone seems to be jumping on the internet marketing bandwagon... Read More

Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around

The secrets on how to send a floodgate of traffics... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on... Read More

Visibility Equates to Higher Profits

One of the greatest challenges businesses face is how to... Read More

10 Ways To Get Your Ads Or Messages Noticed

Do you post to message boards, e-mail discussion lists, classified... Read More

Internet Profits Revealed: The Simple Philosophy that Works

Why is profiting on the Internet so hard for most... Read More

Internet Marketing and Leveraging the Power of Networks

Creating a network -- meaning a community of users --... Read More

Targeting Online Customers

Although generating online traffic is an important goal of any... Read More

Want To Make Money Online? You Need To Sell What People Are Buying

For several years now, enterprising individuals like you have been... Read More

Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds

I know what your thinking, "what the heck does starting... Read More

How To Make Make Money From a Website

I've had numerous conversations with web entrepreneurs about this topic... Read More

Are You A Web Wannabe?

Web marketers see it all of the time.Companies of every... Read More

The Myth of Internet Marketing: aka The Golden Carrot

Why am I so mad I could throw my computer... Read More

The Yin & Yang of Internet Marketing

Westerners believe opposites flow in a natural cycle always replacing... Read More