Developing a successful web site takes more than simply building a web site with an active URL. Instead, it takes a marketing strategy that takes into account every avenue and angle so as to handle everything and make the site as lucrative as possible. Unfortunately, many web businesses fail because they fail to take into account many of the following topics. If you want your web business to succeed, which I'm sure you do, then consider the following marketing strategy in order to capture more visitors and have a successful online business.
1. Clearly Defined Goals
You must have clear, well defined goals so you know where you want your web site to go. Once you have developed goals, which you can update and change at any time, then you will be able to develop a plan to get you where you want to go.
2. Plan
Once you have developed some goals it is time to work on a step by step plan to help you achieve your goals, even if it is through baby steps. Remember, if you change your goals in any way, you will need to modify your plan. Also, make sure you are up to date on your plan and if what you are doing is not working, you should re-modify your plan again.
3. Design a Web Site or Update Your Current Site
Now you know where you are going and how to get there, a web page should certainly be developed. Of course, if you already have a website, you will need to update it and redesign it so it helps you meet your goals. When designing a website, however, do not assume that a professional knows how to make a website successful for you and your target market. Instead, stay up to date on your market and what appeals to them. This is your business and it is your responsibility to know what is going on.
4. Make the visitor identify with the site
You want to make sure the visitor identifies with your site, and since you will probably be trying to attract as many visitors as possible you will want to have a diverse site that will appeal to the masses not the minority.
5. Search Engine Results
Search engine results are huge for your web page and ultimately your bottom line. So, one of your main goals should be to have your web page returned as a high result, in the first two pages if at all possible. This is achievable through market research, use of a diverse selection of keywords, and constant updating.
6. Design
Now that you have your website and many visitors, you want the design to be conducive to online shopping or whatever the focus of your site is. If it is easy, clear and well laid out you will have a better chance of making the visitor a customer. If the visitor has a hard time navigating, they will leave and go to the next search result. You don't have much time to impress a visitor, so make it easy to start with.
7. Be Persuasive
Here is another important point for your website. Make sure your copy is persuasive. You can write it or have a professional write it, but if you want someone to buy your products you will need to persuade them as to why. Give them the information in an easy yet persuasive format.
8. Stay Up to Date
Always stay up to date and never let a week pass by that you do not do some market research, check your website in search results standings, or add some new information to your site. The reason for this is you are in competition with thousands of other web sites and always want to be on top with something fresh and new to offer return visitors.
Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
I. Summary of a marketing planThe marketing planning (concretized in... Read More
Link exchange is one of the many Internet marketing strategies... Read More
Wife: "I'm getting sick of these harrassing bill collectors who... Read More
I remember back in the 1980s (history for many of... Read More
Are you considering working from home. I have been self-teaching... Read More
- Are you tired of chasing down publishers just to... Read More
Before you set out to explore the online shopping market... Read More
Building an Internet business based on a specific niche is... Read More
1. Utilize holidays to increase your visitors or sales. You... Read More
Have you noticed the explosion of Websites related to love,... Read More
There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More
A joint venture is when two or more businesses join... Read More
Before I expand on the above heading, I do have... Read More
I've been "seriously" working the Web since late 2000. I... Read More
If you are like most internet based home business entrepreneurs... Read More
Where do I start if I want to be an... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
Here's an alluring income generating strategy, that's widely adopted by... Read More
It will happen! TV and the Internet will eventually merge... Read More
This year, 2005, will see the demise of some well... Read More
One of my favorite net marketing tasks is creating a... Read More
There are many simple, infallible ways to earn income, and... Read More
I've had numerous conversations with web entrepreneurs about this topic... Read More
The Shopping Search Engines are a new breed on the... Read More
Had I known in 1985 what I know now about... Read More
No matter what business you are in there is a... Read More
There is a common misconception that an "online business" requires... Read More
So what's the most profitable internet marketing strategy you can... Read More
Copyright 2005 Michael Port & Associates LLCWould you rather be... Read More
It is not enough to set up a website to... Read More
Cross promotion is, without doubt, a powerful technique used by... Read More
There are many different ways to have fun and socialize... Read More
There is a firestorm of negative press regarding LookSmart's recent... Read More
Since I sold my last business in 2004 I have... Read More
The concept of residual income or passive income is probably... Read More
Internet marketing promotion & advertising are crucial for your website's... Read More
2005 is a great year for affiliate marketers, as online... Read More
Your turn to succeed has come.I am happy to offer... Read More
For those of you who don't know what an FFA... Read More
Are you Tired of being Burned by your Internet solutions?... Read More
What is the secret to selling online? This is a... Read More
Although RSS and blogs are slowly reaching mainstream, they are... Read More
I have become involved with many network marketing companies the... Read More
I was writing the final chapter of my book on... Read More
Are sales at your website weak?Have you tried different types... Read More
Believability is what's missing, and the majority of all businesses... Read More
I'd like to let you in on a little secret... Read More
You have this great website, you have sent out e-mails... Read More
Before I expand on the above heading, I do have... Read More
Guerrilla Marketing Design is more an attitude than a system... Read More
Major marketers in the United States have recognized the importance... Read More
To market successfully you must incorporate the Internet into your... Read More
There are two ways how you can promote products and... Read More
An Internet marketing strategy is important if you plan on... Read More
Everyone is using them now and if you're planning on... Read More
One of the best ways to increase your sales is... Read More
Do you know the secret or internet marketing strategy behind... Read More
It's always a good time to review what's been working... Read More
There is one piece of software that is always going... Read More
a) An internet marketing solutions company tells you that they're... Read More
The easy days are gone when you could build your... Read More
For all those who still think internet marketing is rocket... Read More
There is no internet marketing chore that I enjoy more... Read More
The Internet is a powerful selling tool. Never before has... Read More
I remember back in the 1980s (history for many of... Read More
It may not rank as a killer like heart disease... Read More
Internet Marketing |