Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart

Copyright 2005 Michael Port & Associates LLC

Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in? you're still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.

Some people fear niches because they think it will limit their success or potential. That could not be farther from the truth. If you want to create a thriving business you must develop a personal brand that highlights two things:

1. Your "WHO and DO WHAT" statement

2. Your "call to action"

This dual purpose message communicates your offerings on two distinct and essential levels. Your "WHO and DO WHAT" statement tells people who you help and what you help them do. Mine is "I help service professionals book themselves solid." Your "call to action" connects you to the people you're meant to reach. It's the reason you do what you do ? your purpose. I'm the "guy to call when you're tired of thinking small."

So first off, tell potential clients who else you've helped in similar situations and how you did it. Remember you aren't the only one who can help them. Your competition may have a similar (or even the same) "WHO and DO WHAT" statement. Clients decide to hire you once they understand your "WHO and DO WHAT" statement and emotionally connect with your "call to action."

WRITTEN EXERCISE:

What is your "WHO and DO WHAT" statement? ________________________________________________

What is your "call to action"?

________________________________________________

Find your niche and create a personal branding message that tells everyone what you can do to help them ("WHO and DO WHAT") and what it's like to be around you ("call to action"). Then go bravely forward? splish, splash and boldly express what you are known for!

Stayed tuned for Key #5

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

---

Creating Multiple Streams Of Income Part 1

One day I was talking to a friend who had... Read More

The Power Of Free

Free can set you free...The powerful word "FREE" is an... Read More

Take the Guesswork Out of Niche Marketing

Many of us learn from the Gurus that we should... Read More

Viral Marketing - Use This Free Reminder Service to Go Viral

The busier you are the harder it is to remember... Read More

Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions

I recently noticed that my friend's two-year-old, Conor, is getting... Read More

Website Marketers Enemy No. 1

There comes a time in your efforts to market your... Read More

Hire An Internet Marketing Expert For Online Success

It never ceases to amaze me how many otherwise intelligent... Read More

Enough With the Upsells Already!

It happened twice during the same week. All I wanted... Read More

Find Your Niche

If you haven't heard the word 'niche' being batted around... Read More

Seven Sure Steps In Building Your Reputation Online

If you have to part with your hard-earned money for... Read More

Success is a Process, Not an Event

We all need a little inspiration once in a while,... Read More

Chameleon Advertising: Marketing to Your Niche Markets with Stories

Do you remember how, in days gone by, salesmen would... Read More

Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases

There's a very lucrative "marketing formula" to targeting prospects on... Read More

A Day in the Life of an Internet Marketer

I have been working on the Internet since 1998 and... Read More

I Too Was An Internet Marketing Junkie!

I spent every waking hour at my computer, looking for... Read More

Are You Utilizing a 5-Point Prospecting System?

If not, you may be losing out on some very... Read More

Make Your Internet Marketing Easier With Niche Marketing Keywords

If your home based business depends on niche marketing, keywords... Read More

Get Permission to Earn Income Online for Life

Today, the internet is an excellent media to reach out... Read More

The 3 Rules To Maximizing Profits From Banner Ads

Placing those ads on your site are designed to do... Read More

What You Wont Learn In Business School

What You Won't Learn in Business School----------------------------------------We all know the... Read More

Defining the Relations Between Blogs, E-zines, RSS, and E-mail

Although RSS and blogs are slowly reaching mainstream, they are... Read More

Now, Even A Monkey Could Easily Accept Online Payments

I just came across this web site called PayDotCom.comAfter reviewing... Read More

Internet Marketing Is No Big Secret

You Do Not Need To Be An Internet Marketing Guru... Read More

How SPAM Sells Sex, Greed, and Survival

The unsolicited email people react to most is what yells... Read More

6 Ways to Guarantee Your Website Will Fail (and how to fix them)

1. Your website is an electronic brochure 2. Can't be... Read More

Internet Marketing In A Room FULL Of Naked Men!

NO, that's not one of my secret dreams :-) It's... Read More

Twenty Ways To Profits Online

1. Offer to write exclusive articles (that means you only... Read More

Taking E-mail Marketing To The Next Level

Many types of Internet advertising don't work as well as... Read More

Sales Training: How To Succeed Online By Networking Your Business

The backbone of business success is communication.And networking is one... Read More

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

Great Ways To Obtain Link Popularity

I hate reciprocal linking.It is such a hassle. Even specialized... Read More

Internet Marketing: 5 Innovative Internet Marketing Strategies To Generate Tons Of Orders

There are two different groups of online marketers.First group: those... Read More

Online Advertising Mistakes ? 3 Donts For Newbies

Are you new to Network Marketing? If you are, then... Read More