My Wacky Test Marketing Experiment Succeeded

In a previous article I recounted engaging in a wacky piece of test marketing ? and now I'd like to provide you with a progress report.

I set up a temporary website with a sales pitch for a product which I had yet to create - and cheekily signed off with a visitor survey request instead of the customary options to purchase.

The questionnaire went like this?

1. Does the sales message tempt you to buy?
2. Would you download the product for evaluation?
3. Would you pay $... for the standard version?
4. Would you pay $... for the deluxe version?
5. Will you subscribe to my newsletter?

Simple but loaded questions coupled to a device for capturing opt-ins.

Did it work?

You betcha!

1. Within 72 hours of submission the web page zoomed to No.1 on Yahoo!, AltaVista and AllTheWeb with corresponding high positioning on Google, MSN, AOL, Ask Jeeves, etc.

2. Completed questionnaire forms flooded in supplying me with what I needed to know before pressing the button on production.

3. Both versions of my new product were generated in 24 hours and the website doctored to include ordering facilities.

Net result:

1. 43 pre-paid downloads on 60 days evaluation.

2. 459 new subscriptions to my newsletter.

So what have I learned from my wacky test marketing?

Just this:

1. Doing what you've always done before doesn't necessarily make it right because rules are there to be broken.

2. Listening to your intuition even when you think it is way off beam sometimes pays off.

You may view the fruits of my idiosyncrasy if you wish at the website featured in the resource box below.

Jim Green is an online enthusiast and bestselling author with an ever-growing string of traditionally published niche non-fiction hard copy titles to his credit. View his test marketing experiment at this website: http://howtobecomefamousonline.howtoprodu cts-xl.com

In The News:

pen paper and inkwell


cat break through


Internet Marketing, Fact Or Fiction?

I'm sure you've seen it before, your inbox overflowing with... Read More

3 Steps to Finding More Customers

Step one: Knowing your CustomerTo find your ideal customer, you... Read More

The 2 Best-Kept Secrets Of The Internet

It's a difficult task creating a website that brings you... Read More

Building An Effective Banner Campaign

Banner advertising can dramatically help you increase traffic to your... Read More

Joint Ventures - How They Can Benefit Your Business

Joint ventures are partnerships in which two or more businesses... Read More

Internet Marketing Secrets Spiel

Wouldn't you like to know all the Internet marketing "secrets"... Read More

Why Do Market Gurus Exploit This?

Regardless of what you're trying to sell, you can't sell... Read More

Multiple Internet Profit Streams

Have you been searching without success for a way to... Read More

Online Sales: 10 High Octane Online Sales Generators

Do you want to spark up sales at your website?If... Read More

Five Common Misconceptions to Achieving Success with Your Online Business

How successful is your online business? Are you achieving the... Read More

Defining the Relations Between Blogs, E-zines, RSS, and E-mail

Although RSS and blogs are slowly reaching mainstream, they are... Read More

Marketing Using Minisites

When it comes to making money online, there are a... Read More

Progress to Success

It was supposed to happen in thirty days. Buy the... Read More

Stitching Up a Niche

I am a great admirer of businesses that serve and... Read More

DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings

The Digital Object Identifier otherwise known as the DOI is... Read More

Physical and Mental Fitness for Internet Marketers

As you may have already read in our article "Health... Read More

How To Build a Successful Online Reputation

After running an online business (web site design) for a... Read More

What Can Make You A Fantastic Internet Marketeer?

You've probably know many answers to this question: a good... Read More

The Seven Secrets of a High-Sales Marketer

If you want to boost your website sales to the... Read More

10 Things You Should Try To Barter For Before Buying

1. Information Products - it could be ebooks, "how to"... Read More

Who You Trust and Who You Dont!

For the last couple weeks I have been running a... Read More

Don Quixotes Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space

Perhaps the online community today is not so different from... Read More

Get Permission to Earn Income Online for Life

Today, the internet is an excellent media to reach out... Read More

Viral Marketing

What is Viral Marketing?"Viral marketing is word of mouth marketing... Read More

Avoid The Sharks

They hang around your web site. Not buying, just lurking.... Read More

Start a Fire Sale! Give Your Faithful Clients Bonuses!

When is the last time you received an unexpected gift?... Read More

Subconsciously Command Your Readers To Buy

Tell your readers what they are probably thinking, feeling or... Read More

7 Tricks for More Holiday Web Sales

"Black Friday" has just passed, marking the traditional start of... Read More

How To Use Pop-Ups Effectively To Generate More Profits!

What I'm about to explain to you will change to... Read More

Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Does your business have a Web site? Have you missed... Read More

Building An Online Business Is Like Starting A Garden, You First MUST Plant Your Seeds

I know what your thinking, "what the heck does starting... Read More

Beginner?s Guide To Free For All Sites (FFAs)

For those of you who don't know what an FFA... Read More

Dealing with Refund Requests ? Internet Marketing

I think we all cringe and dread when we open... Read More