Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we'll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads.
First things first: What's it going to cost you? Assuming you're going to design and building your own banners, you can still loose money on the cost of advertising if you're not careful. Work out the estimated cost of each banner advertising campaign:
Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors).
Cost-per-Sale: Now you know about what you're going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00.
Total Sale Amount : $9.95 USD Paypal's Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USD
So if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable!
As you can see, something has to change in order to make a profit. That's why it's important to track and calculate every campaign. So what went wrong with this example?
-Paying too much for the banner space?
-Need a better click-through rate?
-Need to charge more for your product?
The truth is that only you have the information required to decide but at least at this point you're in a better position to make a qualified decision.
Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment).
Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI.
A few terms to know:
» CPM - Cost Per Impressions (The "M" comes from the Roman numeral for 1,000). So $20 CPM represents $20 per 1,000 displays of a banner). An Impressions is simply each time your banner is shown.
» CPC - Cost Per Click. You pay an agreed amount for each click-through to your site.
» Click-Through (CT) - A click on an ad which takes the viewer to another site.
» Click-Through Rate (CTR) - This is the number of people who click on an ad (banner or text link) divided by the number of displays of the ad, represented in percentages. Example: 500 people click on an ad that has been shown 10,000 times, which works out at: 500/10,000 X 100% = 5%.
» Run Of Site (ROS) - This means your banner will be displayed on all or most pages of the site.
Buying or Creating your own banners: You can find a graphic designer to create your banner or you can simply learn to design and build you own. We have done both on this site and our research shows almost equal results when using identical conditions. We're not going to give tutorials on banner design but we will offer a few tips to help get you started.
If you decide to purchase your banners: Do your research. There are many so called ' graphic designers' that have very little training or experience with any type of graphics much less internet marketing or banner advertising.
Get any promises or guarantees in writing. Keep in mind that anyone can setup shop online and many have no idea what they're doing to say the least.
Do it yourself banners: There are several options when it comes to creating your own banners. Again, we're not here to teach you how to design and build your own, just to guide you in the right direction.
Here are a few things to consider:
» Think through your design.
» Decide on a format.
» Flash or Animated.
» Image or HTML.
» The best banner size.
» Image load times.
Image or HTML? Well, most of the banners we see are image based, whether .gif, .jpg of flash. But there is another very simple alternative. The HTML banner. You can even combine images and HTML to create incredible banners. A couple benefits of using a HTML banner are:
» HTML banner will normally load faster.
» On a HTML banner, you can promote many links.
Banners sizes:
468 x 60.....Full banner
234 x 60.....Half banner
392 x 72.....Full banner with vertical navigation bar
120 x 240...Vertical banner
125 x 125...Square button
120 x 90.....Button #1
120 x 60.....Button #2
88 x 31.......Micro button
A few tips:
Use attractive and attention grabbing images. Keep your text short and simple.
Use proven key words like "free" and "now". "Free" is a very powerful incentive for the viewer to click on the button. Even the words "Click Here" can increase your click-through rate. Use a large font size for your message text. Create different versions of the banner. Test different banners to improve your click-through rate.
Animate your banner, but use as few frames as possible to keep the file size to a quick loading minimum. Test new banners with a Pay Per Click network, before you use them in Pay Per Impression campaigns. Many sites display two different banners on each page, while others display the same banner at the top "top fold" and bottom "bottom fold" of each page. When given a choice, it's usually best to choose the top fold of page because the viewer is more likely to see your banner. You can expect to pay a lot less for "bottom fold" of page banner spaces.
Brian Hawkins - Entrepreneur, Internet Marketer, Online business consultant, Author. Site owner and administrator of several sites including: http://www.extremesitepromotions.com/ and http://www.csc4u.com/
Brian Hawkins - Entrepreneur, Internet Marketer, Online business consultant, Author. Site owner and administrator of several sites including: http://www.extremesitepromotions.com/ and http://www.csc4u.com/
If you are sending out a periodic email newsletter, no... Read More
The emergence of globalise trade, increase in foreign investment and... Read More
There are certain mesmerizing words that when used effectively can... Read More
No doubt, online marketing is the fastest way to get... Read More
Believe it or not, viral marketing did not originate from... Read More
Do you remember how, in days gone by, salesmen would... Read More
I recently noticed that my friend's two-year-old, Conor, is getting... Read More
Who would have thought that a TV network dedicated to... Read More
Anyone whose been marketing online knows that generating leads can... Read More
Do you remember as a child having to do something... Read More
I'd like to let you in on a little secret... Read More
Three Ways to Get Top Quality Content for Your Niche... Read More
For three years in Internet Marketing, I've tried to find... Read More
What is a Joint Venture?How can this online marketing and... Read More
Network Marketing online works by giving you your own online... Read More
Believability is what's missing, and the majority of all businesses... Read More
A joint venture is when two or more businesses join... Read More
Cross promotion is, without doubt, a powerful technique used by... Read More
You read that right. There's a new law in California... Read More
For many of us, it is time to start thinking... Read More
Free bonuses are like honey that can get your website... Read More
Do you know the secret or internet marketing strategy behind... Read More
A few days back I got an email telling me... Read More
When you run an online home-based business, your web site... Read More
For those of you who don't know what an FFA... Read More
There are a few internet marketing online secrets that when... Read More
So you finally created the website that your business or... Read More
You can earn a large monthly passive income with a... Read More
Think about it, how many emails do you send out... Read More
One of the questions that I am getting more and... Read More
Both affiliate marketing and network marketing pay people for referring... Read More
Remember those Super Bowl and World Cup commercials where you... Read More
Just this week, a member of my audience asked me... Read More
For three years in Internet Marketing, I've tried to find... Read More
Everyone is using them now and if you're planning on... Read More
Being successful at Internet marketing does require doing the right... Read More
Have this phrase broken through your life at least once?... Read More
Here's an astonishing fact guaranteed to excite you...Many successful internet... Read More
Your web site's search engine rankings are determined in part... Read More
Does your online marketing campaign have a flat tire? Or... Read More
How many times have you heard that posting on FFA... Read More
1. Utilize holidays to increase your visitors or sales. You... Read More
Question: Can you guess the cheapest way to make a... Read More
Whether you are checking your email, shopping on a website... Read More
The path toward success in Internet marketing can be a... Read More
Your Enterprise Won't Survive Unless People Find ItWhether you're a... Read More
What is an Internet Marketing Godfather?Someone who I *perceive* to... Read More
Want to provide great online customer support? Want to provide... Read More
I've got a confession to make... I have been into... Read More
Are you interested in making your online sales soar like... Read More
Many great website concepts are developed, launched... and then flop!... Read More
This article can determine the success or failure of your... Read More
I was at a meeting the other day when one... Read More
I spent every waking hour at my computer, looking for... Read More
I don't know what you are promoting, or what methods... Read More
Pay Per Call is the next wave of advertising on... Read More
Not long ago, a vacation that entailed travelling across much... Read More
Major marketers in the United States have recognized the importance... Read More
If you don't find a niche market for the product... Read More
I've been "seriously" working the Web since late 2000. I... Read More
When my sister and discussed our shopping plans this year... Read More
The Internet Contains Billions of Website Pages - All Clamoring... Read More
You don't have to spend thousands of dollars on advertising... Read More
By writing articles you can send targeted traffic to your... Read More
It's a jungle out there, so know and use your... Read More
"Never underestimate the value of giving things away." I remember... Read More
Internet Marketing |