Yes, it has been ten successful years of online marketing in the E-world. Many small companies have made it real big in this online world, by applying different marketing strategies and techniques.
However, what I have seen in these ten years of time is that originality and simplicity survives, just like the Mona Lisa's smile.
So I have decided to take your minds on a way back machine and look into how far we have reached in the Internet marketing arena. So fasten your seat belts and hang on to your eyeballs, as I take you right from the start to the current situations prevailing in the Internet marketing world.
Starting Point: Affiliate marketing, Banner adds, Classified Adds (1995)
* Who hasn't heard of Amazon.com, the biggest giant of Affiliate marketing technology. Amazon.com started with this technology in the year 1995 and is now a multi billion-dollar company with the biggest affiliate marketing network on the entire web.
Soon many companies adopted this technology and were very successful. Affiliate marketing involves selling your product to the normal users by a third party who are known as "affiliate marketers". These resellers sell your product for a timely commission.
* Now coming to the banner ads, it was also considered as a good marketing technology in order to increase the sales of your product. Banner ads, which are small graphical images, display the ad for your product. Many huge sites like Yahoo and MSN use "Banner Advertising" and in the process lure in customers to buy their products.
* Classified Ads on the other hand were also successful but had some drawbacks. Like a huge number of marketers submitting their ads on large portal websites, wouldn't get the notice of potential buyers easily. Later, it became highly unprofessional by the Internet marketing gurus, to display classified ads.
Next Stop: Search Engine Optimization, E- mail marketing (1998)
* Whoever invented the search engine technology, would be getting a million thanks for what he did. Without the search engines, your site would be lost in the no-man's land. Search engines generate almost 70% of targeted web traffic for your website. According to a recent survey, it reveals that, the number of searches done on Google crosses 500 million people per day. So now think of the power of these search engines and how much traffic they can generate for your website. It all depends on how you do your search engine placement and how you make your keywords work for you.
* Coming to email marketing, the focus of e-marketing is shifting more and more towards the use of emails. For acquiring and retaining customers, email is ideal. Offering an interactive, low cost solution, this medium of marketing is more flexible and gives the marketer an opportunity to build a strong relationship with it's customers.
When people switch on their computer, the first thing most will do is, checking their email. Email marketing can be a fantastic way of staying in touch with your customer base and making an impression on new customers. Whether it is simply a welcome message, a promotional offer, a fortnightly newsletter or quarterly company magazine delivered into your customer's inbox. Email marketing increases and maintains product awareness. But good email marketing is also selective. If you start spamming your customers with junk mail every day or sell your customer list to an advertising firm, then email marketing will work against your business.
Last Stop: RSS (Real Simple Syndication) (2003)
"RSS" stands for Really Simple Syndication. RSS is a standard for publishing regular updates to web-based content. Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or web log postings. Since it's increasingly challenging to reach the inbox of your users, with Spam filters, ISP black lists, abandoned email addresses, etc. I'm sure RSS will emerge as the preferred tool for communicating with the normal consumers as well as your affiliates; it is a one-hand solution and the best of all.
RSS is a special Internet tool that gets your content delivered directly to your recipients, without any Spam filters to get in the way. And that's just one of the things where it can help you save the losses, which you can experience in Internet marketing and publishing. On top of this, it's easy to use ... and is very cost effective.
Syed Ibrahim manages the marketing for http://www.rapidfeeds.com - A Free online service, which helps anyone, create, edit, publish and track RSS feeds online. Sign Up for your FREE account on his site and learn how to Create and Publish your own RSS Feeds today!
Not everyone is comfortable putting their personal information online. It... Read More
I have heard many people say all it takes to... Read More
I have been running tests on the use of Pop-Unders... Read More
Given a solid product, a well-developed Web site, and a... Read More
I attended a presentation a couple of weeks ago given... Read More
Do you want to join the well known gurus like... Read More
Marketing should be treated like a science. If you are... Read More
It's always a good time to review what's been working... Read More
Headlines are short vital statements to stimulate your potential customers... Read More
Try to run a search for the name Edward Gilbert.... Read More
Some sites are perfect for the Christmas season - their... Read More
Internet marketing, website marketing, call it what you will, can... Read More
Not long ago, industry pundits were touting B2B marketplaces or... Read More
Step one: Knowing your CustomerTo find your ideal customer, you... Read More
I. Summary of a marketing planThe marketing planning (concretized in... Read More
As we all know, visitor traffic is crucial to the... Read More
Catch the cash on the net?in more ways than one.Thousands... Read More
The internet and associated technology changes at a relatively fast... Read More
Why is this funny?Because in essence, a "click-through" places money... Read More
There was this great entrepreneur who came up with a... Read More
I don't know what you are promoting, or what methods... Read More
What is the secret to selling online? This is a... Read More
1. Offer to write exclusive articles (that means you only... Read More
The following tips are just a few of the things... Read More
Creating mini-sites that grab your browsers and prime them into... Read More
On Wednesday, the first day of June, I received the... Read More
Everyone has a hobby or interest that they have a... Read More
Every business needs customers that's axiomatic.When you work on the... Read More
1. Maximize the effectiveness of your banner ads. Don't just... Read More
1. When you make your first sale, follow-up with the... Read More
Hint: don't send send your online advertising traffic to your... Read More
TIME DEMON. For online marketers, time is one of their... Read More
Internet business opportunities come in many flavors and varieties. Most... Read More
"Never underestimate the value of giving things away." I remember... Read More
If you've got a web site then one of your... Read More
Major marketers in the United States have recognized the importance... Read More
There was this great entrepreneur who came up with a... Read More
If you have a website but not attracting many visitors,... Read More
There comes a time in your efforts to market your... Read More
Competition is fierce on the Internet. There are a multitude... Read More
Hold a discount sale on your web site. Use the... Read More
People ask me this question all the time! The "Now... Read More
Almost all of the articles on Internet marketing lacks coverage... Read More
Have you ever been lost in the woods - wondering... Read More
Have you heard of diversifying your investment portofilio?No? Well, it's... Read More
The web site marketing you use to promote your Internet... Read More
The first steps in defining your ideal marketing plan determining... Read More
The steps to gaining exclusive rightsYou will need to give... Read More
I know what your thinking, "what the heck does starting... Read More
As savvy stock market investors know, chasing after the one... Read More
Since most of the businesses throughout the world have access... Read More
Unfortunately most 'ready-made' business sites don't seem to be very... Read More
Cross promotion is, without doubt, a powerful technique used by... Read More
Google is at least as interested as you are in... Read More
Internet marketing, website marketing, call it what you will, can... Read More
The basic principles used successfully by brick and mortar storefronts... Read More
I spent every waking hour at my computer, looking for... Read More
The Internet Contains Billions of Website Pages - All Clamoring... Read More
Who said marketing on the internet was easy. All the... Read More
Many aspiring Internet marketers hear all of the talk about... Read More
In today's world, online advertising is KEY to the success... Read More
Many people don't have the time or skills to write... Read More
So you've just sold another digital product; things are going... Read More
1. Maximize the effectiveness of your banner ads. Don't just... Read More
I'd like to show you five secret strategies to extract... Read More
For four years I worked in the editorial department of... Read More
Internet Marketing |