Use Photos as Part of your Marketing Arsenal

Photos should be important parts of your marketing. The photos are useful

- to document your offers

- to achieve positive acceptance of what you are displaying

- to function as eye catchers

- to bring the buyers in a general positive mood

- to create identification with the use of your product.

In such a way photographic pictures have other functions than creative art and illustrations that aren't photographic pictures.

At the same time it is important to acknowledge, that pictures are not selling your offers isolated. It is your copy that sells your service or goods.

In many cases you will need professional looking photos of your products. If possible go for a professional photographer. These photos will enhance your product much better than your own photos.

If you have to do your own photography, use a good digital camera and take plenty of pictures with a simple background. White or blue is often the best background with smaller items. Only use the very best photo of each item, and keep a unifying style of photos displayed at the same webpage.

In between these options you might know a friend or a young person who is much occupied with photography. Such a person might be able to do the job for you with a better result than yourself and at a much lesser expense than the professional photographer.

If you can get good looking models to show the use of your product, include such photos. If you can't get such persons avoid such pictures.

Your marketing will often benefit from other photos than the product photos, too.

In some cases the so-called free clip art will do the work for you. Especially with small print runs and local distribution of your advertisement. But in larger professional work you should definitely go for stock photos from pro picture agencies and photo libraries.

There are many advantages of the photo libraries:
- The pictures in a photo library are not used by 'every' business, so the money spend on each photo give your work some image of exclusivity.
- You will have access to huge quantities of high quality photos.
- You will have professional support for your requests and ideas of the images in mind.
- You will have the possibility to contact specialist picture agencies when an expertise in the field of your products is needed.

Nowadays many stock agencies have online picture galleries. Some offer licensed stock photos, other offer royalty-free photos, and some stock photo agencies offer both.

Be aware of that the typical picture agency only has a limited selection of the pictures online accessible for your search. So supplement your picture research by asking the picture editors of the photo agency to help expand your choices.

In conclusion, be critical aware of the function of your copy, your product photos and the other photos at your website and try to make the best interaction between these tools in your marketing arsenal.

Get help from Soren Breiting to find ideas for your online marketing at http://www.ALLeMarketingTips.com and receive the latest really useful tips at http://www.StockPhotoNews.com (about pictures and marketing). Soren has written more than 20 printed books, and countless articles in journals and magazines about his special fields of interest. He is widely published on the web, too. Enjoy Soren's wonderful stock photos at: http://www.azFOTOS.com

In The News:


pen paper and inkwell


cat break through


Profitable Online Marketing - Guaranteed!

When you boil it right down, there are really only... Read More

Tracking & Troubleshooting for Increased Sales

So many times, online business owners are confused about where... Read More

The Budget Webmasters Guide to Increased Credibility - Part One

Hey, I just noticed something. I've been sitting here filling... Read More

5 Easy Ways to Establish Your Brand Online

The Internet is a practical and accessible tool to build... Read More

5 Things More Important to Internet Buyers than WHAT Youre Selling II

Web commerce is all about courtship, not salesmanship. In life,... Read More

Website Sales: 10 Magical Awesome Tactics To Multiply Your Orders

Do you want to open the floodgate of orders at... Read More

How I Shot Myself In the Foot.. No, Wallet!

I need to let you in on some very important... Read More

The Most Profitable Internet Marketing Strategy Ever

So what's the most profitable internet marketing strategy you can... Read More

Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH

A Cautionary Tale for the Internet Marketing NewbieIn an attempt... Read More

How Can Multimedia Work For You?

Multimedia here and multimedia there. Is it just a flashy... Read More

Profiting From Your Online Business

Creating a lucrative online business is not an easy task.... Read More

Subconsciously Command Your Readers To Buy

Tell your readers what they are probably thinking, feeling or... Read More

Triple Your Profits Easily With The Right USP

Convinced you have a fantastic idea for your online business... Read More

Why You Need To And How To Follow Up Your Visitor Or Customer

The person who comes to your web site seeking products... Read More

Six Little Used Online Marketing Strategies

1. Utilize Your KnowledgeDo you have extensive knowledge in a... Read More

Why the Internet is an Entrepreneurs Dream

Not long ago, a vacation that entailed travelling across much... Read More

Competitor Analysis - How Writing Rubbish Can Give You an Edge

The Gobbledygook Competitor Analysis TipWhen typing cap can tell you... Read More

How You Can Make Your Ad Command Attention

There are lots of ads for lots of product out... Read More

Can You Really Make Money While You Sleep?

If you've been utilizing the Internet for any length of... Read More

The 13 Key Success Factors Of A Well-Executed Joint Venture

1. Product or Service That Sells WellYou want to find... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

Internet Marketing Reality Check

There are thousands of web sites, books, CD-ROM's, cassette tapes... Read More

A Hitchhikers Guide to the Internet

"Where do you work?""Planet Earth."Sound familiar? No? Well, it should.... Read More

If You Build It They Will Come - Not Without Web Marketing!

I'm sure everybody has received an email from a company... Read More

How to Get 100s of People into Your Downline(s) in Just a Few Months

I've been "seriously" working the Web since late 2000. I... Read More

How to Profit From Your Ad Space in this Economic Downturn

Recent research predicts that the online ad market will decline... Read More

How to Turn Freebies in to Sales

You can increase sales and profits by offering freebies to... Read More

Offline Marketing for Online Home Based Businesses

When it comes to marketing your web site, most home... Read More

Candy Jar Marketing

What is one of the main keys to a successful... Read More

The Paradigm Shift of Internet Marketing

There is a trend going on in the world of... Read More

Begin An Internet Empire!

Well, I'd first like to talk about what exactly has... Read More

There is Hidden a Successful Formula in Everything

Although many say that things change on the net, still... Read More

Your First Web Site

And you are so proud of it. You have no... Read More