Impulse shopping in the checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they trust you enough to buy from you.
Nine!
That's up sharply from when I entered the marketing field lo those many years ago, and you should expect that number to continue rising over your career too. The good news is that there are some very simple steps you can take to eliminate some of those contacts, or at least shorten the time span from initial contact to first sale.
The first step is to acknowledge that we've created our own monster in our efforts to build our businesses. On average, we're bombarded by more than 3,000 sales and marketing messages everyday. That's 3,000 times a day someone waves something in our face, or shouts something in our ear in an effort to get us to buy this, do that, and spend the rest now.
Next, think about how you react to this daily assault. As consumers (for ourselves or our company), we've all gotten very good at tuning ads out online. It's a basic survival tactic.
Like warriors on a dawn patrol in enemy territory, we'll jump from a site two seconds after we land there if we catch a glimpse of an annoying animated gif whosits or doodad in the corner of the page. We use weapons like search engines, popup blockers, personal portal homepages and newsreaders to filter out all but the information we want to see right now.
But we do more than try to avoid them. We sneer at blinking yellow "security alerts" that offer to eliminate adware deposited on our computer when someone clicks on something like a blinking yellow security alert message. We roll our eyes at Hollywood style hype. And our response to claims of "new and improved" anything is a yawned, "yeah, right."
We've become jaded, cynical, distrustful, and focused on nothing but fending off all distractions between us and the information we're online to retrieve. Is it any wonder we arrive at the end of our day exhausted, with cramped hands, hunched shoulders and clenched jaws?
Now switch hats quickly and look at this from your perspective as a business promoting yourself online. Any way you can help a battle weary consumer get more value out of your website and emails will help you earn their business, right?
Obviously, giving them a clearly marked path from landing point to information source wrapped in an appealing design is something you must do. But that alone may not be enough to win their dollars. You still have to win their attention and their respect before they'll set foot on that path.
Fortunately there is a very simple, affordable way you can do it. With no shouting.
Today's streaming video tools allow you to easily provide visitors with a brief personal message that does more than command instant attention. A simple greeting that you create and manage yourself opens the door to a genuine conversation. All the technical barriers of the web fall away in the face of it and your visitor learns what he needs to know about you in seconds.
How? Your expressions, your gestures, your smile, and your tone of voice, hold more power to attract attention, convey a deeper meaning to your message and convince people of your sincerity than anything else you can do. Scientists have proven that up to 93% of what we learn and remember from a conversation comes from these unspoken, and unwritten clues.
Your human visitors absorb and process all that complicated information a matter of seconds in an attempt to answer one question. They're looking for the consistency between your words and your non verbal message that will tell them whether or not they can trust you and believe what you say has value to them.
That makes you the very best tool you have to increase your credibility. If you're feeling too shy to step in front of the camera consider this. As a consumer, you wouldn't dream of turning off your spam filters and popup blockers, or opening every attachment that came your way.
As a businessman using the Internet to generate leads or sales for your company, can you really afford to leave your big gun at home?
Copyright 2005 Liz Micik
Liz Micik turns your video learning curve into a fast and easy profit curve in her newest book, "Cue the Director: 10 Simple Steps to Online Video Success."
Visit http://www.powerpresenters.com to have free weekly video tips emailed to you.
Do you know the secret or internet marketing strategy behind... Read More
If you desire to heat up your sales online, then... Read More
It's a difficult task creating a website that brings you... Read More
You've probably heard by now that article marketing can help... Read More
If we can't attract visitors to our websites there's little... Read More
So many times, online business owners are confused about where... Read More
For those of you who don't know what an FFA... Read More
There are hundreds of ways that you can promote your... Read More
Have you ever seen the trading floor in action on... Read More
Beware of Internet Consultants, as many of them have never... Read More
Internet Marketing is not dead. But it may have caused... Read More
After spending a lot of time and effort on building... Read More
Instead of giving you advice on how to make a... Read More
Zig Ziglar the famous self help guru was once quoted... Read More
Do you want to make your ad appealing and increase... Read More
Volume-based filtering may be pre-sorting your marketing messages to the... Read More
There are certain mesmerizing words that when used effectively can... Read More
A banner exchange program is a network of websites that... Read More
Copyright 2005 Richard KeirIn a recent article I talked about... Read More
Before you set out to explore the online shopping market... Read More
At times, marketing your business online can seem incredibly complicated.... Read More
There has never been a more exciting and profitable time... Read More
One way to keep in touch with your customers and... Read More
Starting a business is a huge, but rewarding, task to... Read More
One of the reasons that people fail to earn anything... Read More
Recently, I stumbled upon a simple way to hit the... Read More
One of the greatest challenges businesses face is how to... Read More
Are free advertising boards a waste of time?Not if you... Read More
I need to let you in on some very important... Read More
One of the best and fastest ways to build your... Read More
Have you been searching without success for a way to... Read More
- Are you tired of chasing down publishers just to... Read More
Product creation is usually one of the first concerns of... Read More
Be a Winner! Answer the Challenge! An e-course is a... Read More
Internet business opportunities come in many flavors and varieties. Most... Read More
I know what your thinking, "what the heck does starting... Read More
"Content is King" - that's a given, there's no debate.... Read More
More and more people are realizing that the Internet offers... Read More
It was supposed to happen in thirty days. Buy the... Read More
If you are considering launching a website for your business... Read More
Before I expand on the above heading, I do have... Read More
Do you have a website but seem puzzled to how... Read More
No doubt, online marketing is the fastest way to get... Read More
Everyday I talk with people who want to get started... Read More
I would like to share with you one simple stratergy... Read More
I recently posted an article titled "Internet Marketing and Public... Read More
Some years ago, on the recommendation of a friend, I... Read More
Real estate has made many people large amounts of money... Read More
Not everyone is comfortable putting their personal information online. It... Read More
Database Marketing is the gathering and storing of specific information... Read More
Do you post to message boards, e-mail discussion lists, classified... Read More
Copyright 2005 Richard KeirIn a recent article I talked about... Read More
The best way I know of to multiply your online... Read More
Read any Internet marketing article, forum or tutorial these days... Read More
In a previous article I recounted engaging in a wacky... Read More
Did you know that, on average, only 2% of visitors... Read More
The online world is constantly evolving. You may be thinking... Read More
How to Succeed and Stay on Task with Your Internet... Read More
The list of promotional tools and resources available to online... Read More
Whether you are a small company or a larger corporation... Read More
Suppose you were offered 263 links coming into your website... Read More
Launching a new product or service is an exciting time... Read More
There's no doubt about it . . .Big changes are... Read More
There are some smart and sneaky techniques that can help... Read More
When I mention, "flavor", I mean the appeal of the... Read More
Are you looking for something unique or unusual that you... Read More
Internet Marketing |