Niche Marketing: Finding JV Partners

Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.

If they are done right Joint Ventures can help you start making money almost immediately online.

If you're not sure what a joint venture is, let me explain - here's how it works in very simplistic form :

* A has a product which he wants to get to the market

* B has a list which targets just the right market for A's product

* A finds B and sets up a Joint Venture with B

* B promotes A's product to his list

* A and B both share the profits from sales of the product

It's a total win/win arrangement for them both.

But where do you find the people to JV with?

Identifying potential Joint Venture (JV) partners for your Niche Business is relatively easy online as there are so many places to locate them. Here's a few examples :

* keyword search on major search engines e.g. Google

* e-zine directories e.g. The Directory of Ezines

* business directories e.g. Business.com

* topic organized directories e.g. DMOZ.org

To do the job properly you need to take an organised and structured approach to finding your potential JV partners. Set aside a specific amount of time each day to seek them out. Collect as much information as you can on them and collate it in a spreadsheet. The sort of information you should collect is:

* Contact information - name, email, telephone etc.

* Web site URL

* A brief description of their web site

Once you've collected a decent sized list, it's time to make contact.

*Contacting Potential JV Partners*

As you go through your data, you'll see that some sites contain detailed contact information, including a phone number, while others only post their email address.

You should make contact first by phone whenever possible. Not only does this approach show your sincerity, it will cut back on the time you spend waiting for the business owner to wade through all of their emails and respond to yours.

Your first phone call should be direct and personal. Make sure you have your target's website open in your browser to view as you speak to him. Your introduction should be something like this:

"Hi, this is John Doe, owner of xyz.com. Do you have a few moments? I'm looking at your site, abc.com, and really like what I see. It looks like our businesses have a lot in common. I think my customers would love your product, and yours might be interested in mine as well. Would you be willing to consider the possibility of teaming up to create a special offer for your customers?"

At this point back off and let the other party speak.

If they aren't interested, thank them for their time and move on.

If they bite, then you can continue your pitch and provide a run down on what you'd like to offer them and what you're requesting in return:

"I'm ready to offer you 60% commission on all sales in exchange for endorsing my product to your list."

"I'm ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page"

Etc..

You should use this format in your e-mail introductions as well. However, you'll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect's psychological response to your offer.

The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear from the outset that you want to create a "win-win" situation ? in fact, create a "win-win" situation "slanted in their favor". Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call.

*Persistence Will Win The Day*

Like every other sales situation (Yes it "is" a sales situation - you're trying to sell an idea, right?) it's unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent.

It may take a while before you hit on the right JV partner and get the deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised - prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.

*And Don't Stop There!*

Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.

Why?

Because then you can create multiple JV's for your Niche product with dozens of other businesses, leveraging dozens of customer lists.

In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bringing several businesses together to work towards one campaign - remember John Reese and his million dollar sales day not so long ago? - That's power of JVs.

Copyright © 2005, André Anthony Niche Market Know-How

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm

---

Keys To Successful and Profitable Niche Marketing

The market world is increasingly becoming specialized. Instead of offering... Read More

Developing an Ad Campaign for the Startup E-business

Online advertising has changed over the years. Some believe the... Read More

The Best Kept Secret on the Internet

What is the Best Kept Secret on the Internet?This is... Read More

How To Make Money Online

Catch the cash on the net?in more ways than one.Thousands... Read More

Automated Selling and Recruiting - A Simple System

Some years ago, on the recommendation of a friend, I... Read More

Internet Marketing: 10 Motivational Insiders Tricks To Attract Thousands Of Visitors

If you have a website but not attracting many visitors,... Read More

Niche Marketing - Assessing The Potential Of A Niche

Potential niche products exist all around us, but how do... Read More

Five Proven Methods for Internet Marketing Success

There are hundreds of ways that you can promote your... Read More

Celebrating A Decade Of Online Marketing

Yes, it has been ten successful years of online marketing... Read More

Successful Internet Marketing Without A Budget

The following excerpts were taken from an interview held with... Read More

Target Practice And The Internet Entrepreneur

Internet marketing, a lot of the time really is hit... Read More

No-Holds-Barred Conversations with Dan Lok - Part 2

Question: How to deal with ultra skeptical offline or be... Read More

Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton

Are you Paris Hilton? Is your name instantly recognizable when... Read More

Standing Out Head and Shoulders Above the Rest

Using Online Communities to Differentiate Your WebsiteAs a young girl... Read More

7 Quick Marketing Tips To Uplift Your Profits

1. Publish an ezine.Your ezine will help you to stay... Read More

How To Increase Your Online Sales Anytime

Hold a discount sale on your web site. Use the... Read More

Is Internet Marketing Saturated?

Is internet marketing and the potential for it saturated? I... Read More

Online Sales : 10 High Decibel Tricks To Magnify Your Sales

Online sales is like a fine art and you have... Read More

To Survey Or Not To Survey

I have learned over the years that when it comes... Read More

Internet Marketing and Your Old Age

Everybody wants to learn how to make money on the... Read More

Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH

A Cautionary Tale for the Internet Marketing NewbieIn an attempt... Read More

Internet Marketing: To Promote Your Online Business Through Joint Ventures With Offline Business

What is a joint venture?It means when you partner with... Read More

Automatic Internet Marketing and Business Success On A $25.00 Budget

There are plenty of free tools online for marketing. And... Read More

Truth and Lies

How low can one get? The number of encounters I... Read More

Top 10 Marketing Tips for Newbie To Start

Looking for some tips on being a newbie in the... Read More

The Real Truth About Making Money on the Internet

Are you thinking about starting an online business? Have you... Read More

How to Turn Your Articles into a Viral Traffic Stampede

By writing articles you can send targeted traffic to your... Read More

The Internet Marketer

The internet marketer is really a perfect profession. This profession... Read More

3 Link Exchange Methods

Link exchange is one of the many Internet marketing strategies... Read More

Profiting from Articles - A Step-by-step Guide

"Content is King" - that's a given, there's no debate.... Read More

A Few Things I?ve Learned About Doing Business On The Internet!

A few things I've learned about doing business on the... Read More

DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings

The Digital Object Identifier otherwise known as the DOI is... Read More

Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around

The secrets on how to send a floodgate of traffics... Read More