Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are a collection of high impact viral... Read More
Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime.... Read More
Let me reveal to you a few shocking website sales tactics to energize your sales and profits, starting now:1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.2. Turn your banner ad into... Read More
Defining Top-Line versus Bottom-LineAn Internet business improves their "top line" by increasing the number of unique visitors to their website or their "bottom line" by increasing their "visitor-to-sale" or "visitor-to-lead" conversion rates.Let me illustrate.After an online business establishes their performance metrics, it is able to predict with confidence the expected... Read More
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data... Read More
Gasp! Choke! Gag! That's how people react when you tell them your business does not have a website. So do you really need one?This article attempts to show you how you can use the internet (and websites) to maximise your business potential using simple internet marketing strategies.Hello, Mr. SupermanIf all... Read More
If you are sending out a periodic email newsletter, no doubt it contains links back to your Website. These links probably take the responder to a product promotion, a featured offering, a contest sign-up location, or essentially any offer which is a means of gaining new clients or increasing your... Read More
There are so many simple and achievable ways to make money and yet to see most people just sit on the sidelines, it makes me sad. There are many people around the world already rich just by using a little imaginative thought to fuel their success. I guess the main... Read More
1. Product or Service That Sells WellYou want to find a product / service that sells, and sells well. You need something that people want, not something that people need. People buy wants a lot more than they buy needs.Is your product or service targeted towards a niche market? Is... Read More
Formal business planning is a process that takes that "great idea" and subjects it to rigorous scrutiny. It either validates your premise or else shows you where the idea falls apart. Business planning forces you to identify costs and develop a sensible marketing strategy before you start spending money. Having... Read More
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