Question: Can you guess the cheapest way to make a sale?Answer: Sell to the customer that just bought from you!All successful salespeople have one thing in common: They know how to make sales "after the sale". There are many costs associated with finding a buying customer. Selling is not a... Read More
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data... Read More
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)Have you been online later? I suppose so... Was there nothing to bother you, on the thousands of sites dedicated to marketers, or at... Read More
I have been running tests on the use of Pop-Unders to promote several types of products and services. Note that I am discussing POP-UNDER'S... not Pop-UP's. I consider Pop-Up's too intrusive. Pop-Under's on the other hand load in the background when visiting a site and, therefore, are not perceived in... Read More
This is a little tip I got from Alex Sampson, a true marketing master.Fact#1:The ownership of an optin list of subscribers is the #1 thing you can do to promote your product or services, you cannot succeed online without one, so don't even try.Fact#2:Someone searching for one thing may be... Read More
There are certain mesmerizing words that when used effectively can make people buy from you and increase your sales.Here are these website sales magical words:1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our... Read More
There's an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it. The price? One million dollars.People asked him all the time, "Why on earth are you charging one million dollars for an orange?!?... Read More
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work. No - apparently it is now... Read More
The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour:1. Publishers are finally starting to charge for branded content. It's still difficult to do, but we are seeing many newsletter publishers... Read More
Today, the internet is an excellent media to reach out to the masses. You should really get to know your market niches. Focusing your marketing efforts to reach that specific audience and the ability to communicate with large numbers of people in a very personalized manner.You should agree first that... Read More
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