Information OverloadWith information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the 'all things to... Read More
Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).1) Know your audience - While marketing your website or webpage,you should consider your audience. Who are they? What do theyexpect from the website? Are you offering that? Will... Read More
The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. They needed an online cataloging system for books on the Internet, not just on book shelves. The ISBN... Read More
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can market your online presence to an offline... Read More
Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:Sponsored Search: Display your ad prominently in leading search engines such as... Read More
Convinced you have a fantastic idea for your online business and can't understand why you're not making a big profit yet?If you're seeking your very own Internet fortune and have developed an online business, you know there are a lot of steps involved. You've registered your winning domain name, hosted... Read More
Have you ever attended a class where the instructor followed the Socratic method of teaching? You remember, only questions, no direct answers. Some discussions lend themselves best to that format, and this look at some possible future trends in Internet marketing is one of them. Mainly because there are no... Read More
Are free advertising boards a waste of time?Not if you are consistent.Of course everyone will admit that all these free advertising boards floating around the net can benefit the board owners but what about the free posters? In short, the free poster has nothing to loose and if they stay... Read More
It's so simple! I wish I'd discovered it a year ago!There are a few marketers that stand out from the crowd. One of the hippest guy's on the internet scene these days is Yanik Silver.He's about to turn 30 and has already made a huge name for himself online. Since... Read More
Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you.Staying with the basics, here are just a few steps required in creating a Niche Market:1. Find out what people are most interested in.2. Create or find a... Read More
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