Any small business owner in a B2B or B2C market has struggled with the decision - should you outsource your internet marketing to a full-service marketing firm, or should you bring employees in-house for your marketing team? First you need to define your marketing goals - are you building a... Read More
9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong... Read More
One marketing technique used by advertisers old and new is to conceal sales pages as something else.The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program.Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials.In Internet Marketing we can... Read More
Pay Per Call is the next wave of advertising on the Internet. Similar to a Pay?Per?Click advertising. Pay Per Call has a lot more to offer and a wider audience in mind. The Pay-Per Call (PP-Call) is geared towards small businesses that do not have a web presence on the... Read More
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.1. Don't stop advertising because the economy is sluggish - increase it, as many of your competitors are foolishly slowing down and you can grab market share! Look... Read More
The world of Internet marketing isn't all it's cracked up to be. In fact, it can be a brutally cold one. Believe me, I learned the hard way.I started trying to make money online when I was 14. Like today, there were a lot of scams out there, and being... Read More
Nothing and Everything!Tucked discreetly away on my modest marketing website is a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back. A few of the people who have stumbled upon it have sent me puzzling emails -- van Gogh and Internet Marketing?... Read More
Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.The... Read More
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response.Search engines are overflowing with submissions. Getting your site listed high is... Read More
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.Some years ago, I attended a "bump school" ski lesson in Breckenridge, Colorado. My instructor emphasized keeping the weight down hill on the... Read More
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