How to Create a Compelling Media Kit

A well-built media kit is vital for effective marketing. Without it, all your promotional efforts could be wasted. You might be able to talk a good game and get the "hiring" company energized and excited about your speech presentations, but when they request your media kit and see a skimpy, unattractive, and uninformative package with only a couple of documents and nothing more, all that "talk" will have been for nothing!

A brilliantly designed media kit is good, but although visual impact is important, your content is equally as important. Your media kit's value is in the information it provides and in its news worthiness.

Whether you send your media kit via email in PDF format or whether you decide to print and post it, it should be packaged neatly with a cover / folder bearing your organization's logo. The number of components you should include depends on your focus and your target.

Your media kit should include:

? A folder with an eye-catching cover - to hold contents neatly; if you are sending your media kit in PDF format, make sure the cover page presents as a folder cover

? An introduction letter customized to meet the needs of the recipient

? Speaker's bio (also referred to as a one-sheet) with your photograph (black & white or color, preferably a head shot with white background)

? List of topics / presentations, along with a description or outline of each topic

? Fee schedule: include your entire fee schedule (including international rates)

? Six recent speaking references

? A professional demo video on request by recipient - see our tips on creating a professional demo

If you would like assistance putting together a professional media kit please contact us.

Wendi McNeill is owner of Charli Jane Speaker Management Services. She markets, promotes, and consults speakers, authors, coaches, and entertainers worldwide. She is also the founder of Charli Jane Business Solutions and assists speakers with their administrative and management needs. You can sign up for her bi-weekly newsletter, Speak to Me and receive free Call for Presenter notices at http://www.charlijane.com or you can email her at info@charlijane.com

---

Lessons in Love for the Shy at Heart

One of the biggest regrets of my life is that... Read More

Public Speaking Tips: Lessons From Former US President Ronald Reagan

If you want public speaking tips, what are the ten... Read More

Conquer Presentation Anxiety: Olympic Athletes Show Us How

Whether going for the gold or giving a presentation, the... Read More

Fear!

I am terrified of heights. The thought of skydiving, for... Read More

How to Polish Your Speaking Skills: Its Time for T.I.P.S.

When requested to write an article about public speaking tips,... Read More

How to Create a Compelling Media Kit

A well-built media kit is vital for effective marketing. Without... Read More

Top 7 Ways to Succeed in the Business of Speaking

How attractive are you as a speaker? No, your looks,... Read More

You Too Can Be A Public Speaker

Have you ever watched a speaker and said, "Wow, I... Read More

The Best Practical Tips for Overcoming Stage Fright

As one who does some speech coaching, I have heard... Read More

Public Speaking - How to Make Your Next Speech Count

Along with the opening two minutes of a speech, the... Read More

Foreign Translations of Your Talk - How Do You Ensure Your Message is Delivered Properly?

There are a number of possibilities as to how this... Read More

13 Publicity Tips for Professional Speakers

In a funk because other speakers seem to be snagging... Read More

Public Speaking Tips

1. No speech is ever perfect. Perfectionism creates more fear.... Read More

For Speakers: Ten Tips on How to Increase Your Fees

One of the most important tools speakers use is their... Read More

Speakers Learn How to Define Your Niche

This is one of the hardest things speakers have to... Read More

20 Tips to Becoming a Professional Speaker: How to be a Rising Star

Entering the speaking industry can be both daunting and exciting.... Read More

How to Give a Speech Without Dying

Two of the top fears of most people are dying... Read More

Speech Tips - Ten Things to Remember When Accepting an Award

Many people are recognised for their work, industry, sporting or... Read More

Take The Fear Out Of Public Speaking

You're a bright, dynamic executive. You've been scheduled to give... Read More

Fear

FearOf what am I afraid, you ask. Of myself, I... Read More

How To Start With Public Speaking

I don't know how many books, articles, manuals and scripts... Read More

Five Tips for Overcoming Public Speaking Nerves

Your mouth is dry, heart palpitating, and knees knocking. You... Read More

Overcoming Your Fears of Public Speaking

You're waiting your turn to make a speech, when suddenly... Read More

How to Answer Questions Your Audience Will Ask

In elementary school, most of us asked questions which were... Read More

Demand Dignity in Public Speaking Training

Mandy*, a bright, attractive professional woman, had a fear of... Read More

Presentation Skills Without PowerPoint

Can you identify what each of these actions or activities... Read More

How To Dramatically Improve Your Public Speaking Skills

This Article Is For Those Who Understand How Persuasive Communication,... Read More

Moving Key Audiences to Take Action?

You know, those really important outside groups of people whose... Read More

Getting on the Speakers List

How do you get your name on a speakers list?Speaking... Read More

Choosing a Hot Keyword: Advice for Aspiring Public Speakers

When choosing keywords, you'll want to stay away from using... Read More

Poised for Success: How Developing Self-Awareness Can Improve Your Presentations

There are a number of factors that determine how your... Read More

Speech Presenting - Seven Ways to Tailor Your Speech to the Audience

Every speech has an audience and every audience is different.... Read More

Public Speaking Tips: The More You Know, The More It Will Flow - Tips For Knowing Your Audience

The more you know about your audience, the better your... Read More