13 Publicity Tips for Professional Speakers

In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed.

1. Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around. Many groups also send their newsletters to the media. Be sure the last paragraph tells people what you do and how to get in touch with you.

2. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead.

3. Call a reporter from your local newspaper and invite her to lunch or coffee. Offer yourself as a resource and Ask "How can I help you?" Feed her tips and story ideas. Become such a valuable source that she keeps coming back to you for more information and eventually writes about you.

4. Consider starting your own television show on your cable TV station's community access channel. The station will provide the camera equipment for a $20 fee, and you can produce either one show or an entire series of programs. Air time is free. Call your cable company for details.

5. Build a network of other speakers who concentrate on your topic or area of expertise. Agree informally that you will refer reporters to each other whenever the media calls. Often, reporters want more than one source for a story. It's a chance for all of you to get additional publicity.

6. Whenever someone asks you to write for their ezine or online magazine, visit their web site first and see if they have a resource section where you would be a good fit. Ask to be listed for free, in exchanged for providing an article.

7. If you publish a print newsletter, be generous with free subscriptions for the national and local media. You'll be amazed how many reporters start calling you for interviews. If you can't afford to pay people who submit articles for your newsletter, be sure to tell them they will be seen by national media who get your free subscription.

8. Don't forget newspaper and magazine columnists. They're always hungry for fresh ideas. Keep in touch with them and feed them ideas regularly.

9. Call local radio talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered.

10. Write articles for print newsletters. My favorite resource is the Oxbridge Directory of Newsletters, which lists more than 18,000 newsletters by topic and includes detailed information on the type of audience and subjects covered. Most larger libraries have this resource directory.

11. Write articles for electronic magazines and include a paragraph of information at the end that leads readers to your website. My favorite resource for thousands of ezines is Ezine Universe at http://www.ezine-universe.com

12. Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations.

13. If you have some level of expertise, always refer to yourself as an "expert" in your marketing materials, at your website, in information that explains your workshops, in your introductions, and in your media kit. The media always seek out experts and interview them.

Follow these publicity tips and soon be able to promote yourself, your products and your programs.

Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."

In The News:


pen paper and inkwell


cat break through


A Quick Tip for Delivering a Great Speech

Does speaking in public leave you tongue-tied? Do you stumble... Read More

10 Worst Tips To Give A Speaker

1. Learn the speech by heart or read it from... Read More

Speech Presenting - Seven Ways to Tailor Your Speech to the Audience

Every speech has an audience and every audience is different.... Read More

Ten Speech Tips for Writing Powerful and Persuasive Presentation

Have you ever had to give a speech?Do you remember... Read More

How to Get Started In Public Speaking

Public speaking is among the five most feared activities human... Read More

Now Appearing: 9 Tips for a Well-Attended Event

When I made the decision to do free workshops and... Read More

What to Do When an Audience Member Disagrees With You

Some people enjoy drawing attention to themselves by trying to... Read More

Are You Talking the Talk?

"More learning occurs through emotion than through intellect" C.S. LewisEven... Read More

Make Your Talks Pay: Have People Stand In Line Eager Give You Their Business Card

If you've ever been on stage, doing a talk or... Read More

What is YOUR Speaking Expertise?

Why do you have to be an expert when getting... Read More

Speech Writing Secrets Of President Bill Clinton

Speaking in public can be a powerful way to build... Read More

The Ps and Qs of Public Speaking

Avoid the painWhich would you prefer - root canal dental... Read More

Directing Voiceovers: Dont Be, Do!

Directing a voice-over talent you've hired to read a spot... Read More

Be Brief!

Centuries ago great speakers often spoke two hours and more.... Read More

Fear!

I am terrified of heights. The thought of skydiving, for... Read More

Analyzing Your Audience and Assessing Comprehension Through Feedback

Aside from fielding and asking questions, there are other ways... Read More

Speak Up or Sit Down

Last night the phone rang; my wife said, "I hope... Read More

The Little-Known Speechwriting Secrets That Won George W Bush The US Election

He's been accused of "mangling the language, destroying its meaning... Read More

Conversationally Speaking

"Would you like to say a few words?" How many... Read More

Ten Tips on Speaking with Authority and Power

No matter how good you are as a presenter, there... Read More

Public Speaking for Scaredy Cats

Business communications researchers have studied the phenomenon of stage fright... Read More

Earn Your Cs as A Speaker

Franklin Delano Roosevelt had some good advice for the public... Read More

Top 7 Steps to Better Public Speaking

Whether you want to be a part time, full time... Read More

Time Management

I'm late, I'm late, for a very important date. No... Read More

Executive Public Speaking for English as a Second Language (ESL)

Public Speaking is a challenging skill. It is TOUGH! For... Read More

Fee Credibility is a Must

Think of it like this: your fee credibility is as... Read More

A Powerful Vocabulary Will Transform Your Life

Studies show that your word-power determines your earning power, that... Read More

Be a Guest Speaker and Attract Business

Being a guest speaker in front of the right audience... Read More

Speaking One-to-One

Speaking to an individual is different from the group experience.... Read More

Foreign Translations of Your Talk - How Do You Ensure Your Message is Delivered Properly?

There are a number of possibilities as to how this... Read More

Lessons in Love for the Shy at Heart

One of the biggest regrets of my life is that... Read More

A Perfect Meeting: AKA When You Dont Want to Strangle the Speaker

Have you ever worked for weeks or even months, often... Read More

Getting Results from Your Writing & Speaking

When we communicate, we usually want something to happen. We... Read More