Another key reason why companies suffer from 80/20 performance is their processes for hiring, training and managing salespeople rely almost entirely upon subjective information. Think about it: What are resumes? They are an individual's subjective portrayal of their capabilities and experiences. What occurs during an interview? Interviewees attempt to... Read More
It is very easy to fall into a trap with the customer by extending offerings beyond that of what the company infrastructure is able to supply in a reasonable timeline.As a salesperson, you must manage the quality of the sales process. With this context of "quality deal management" in mind,... Read More
Are your people consistently following your procedures? Each year, organizations lose thousands of dollars through common mistakes and lapses in usability. But what does that mean for business owners and executives?Ask yourself:Are your required actions described thoroughly and accurately, or are the details left open to interpretation?Is your content consistent... Read More
The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure washing companies... Read More
When your product is market ready and has a good bargain, it will be no value to you if you don't know who's going to buy it, or how you are going to tell the world about it. Your product will only sell if it has a good wide distribution... Read More
This article may be reprinted in its entirety with express written permission from Nicki Weiss. The reprint must include the section "About the Author".Quote of the month: "A leader is the relentless architect of the possibility that others can be." Benjamin Zander, Conductor of the Boston PhilharmonicSales organizations have access... Read More
Last week I got a call from Jose, who was looking for help improving his ads. He'd been running the same ad in four local papers for two months and only gotten one response. He was understandably frustrated. With more than a dozen very satisfied clients, he knows that the... Read More
Corporate videos are an important sales tool that can often be overlooked in marketing budgets.We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.1. No strong corporate "look and feel"You're in a highly competitive industry.... Read More
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There's a lot to know about the business of selling. No wonder many people are a bit overwhelmed when they are asked to do it.And it's... Read More
Here's the Scenario...You're at a trade show. Out of town. It's probably an unfamiliar city. Maybe an exotic locale. Lots of strangers. There's a client or two. A couple of buddies. Lots of opportunities to do business. Lots of opportunities to get yourself in a bind.Here's how to stay out... Read More
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Seeing the results of advertising your business can be like... Read More
Does the competition drive you crazy? Are they relentless about... Read More
Microsoft has used this online sales secret to become a... Read More
TIME, MONEY, HASSLE - You can make a sale on... Read More
Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade... Read More
Do you need help overcoming sales objections? Do you sell... Read More
An effective way to increase your profits and sales is... Read More
I have searched for a new way to increase the... Read More
Business executives and sales managers frequently bemoan "80/20" performance on... Read More
Is lack of sales results, more sales training costs, months... Read More
Imagine increasing your business earnings by 30, 40, or 50%.... Read More
Maximizing account penetration is one of the most critical functions... Read More
Help buyers discover the answers they need to understand and... Read More
Business can be like war sometimes.You may have to fight... Read More
Small to medium companies that want to increase sales or... Read More
For many years as a sales manager, I would only... Read More
In the 30-plus years I spent working in advertising and... Read More
These 4 marketing myths can cause you to lose sales... Read More
Leadership, like class, is hard to define, but easy to... Read More
This article may be reprinted in its entirety with express... Read More
Corporate videos are an important sales tool that can often... Read More
There's a new year beginning now - the school year.... Read More
While heading home at day's end, you begin reflecting on... Read More
If you have a small business and you are looking... Read More
As a group of sales trainees took a break from... Read More
Your sales are down and leads are rare. The phone's... Read More
"(Howard) Hughes never learned how to convert his knowledge to... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
You've probably heard of focus groups. It's a tool that... Read More
The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More
Every dollar you discount is a dollar of pure profit... Read More
I have received a number of requests for advice from... Read More
Do you want to make more money?Yes, I guess that... Read More
Trust.One word.One very powerful word that can increase both first... Read More
How well do you know your community? As business owners... Read More
These 4 marketing myths can cause you to lose sales... Read More
Good sales people can close, but few "step up" for... Read More
TIME, MONEY, HASSLE - You can make a sale on... Read More
To put it mildly most companies sales forecasting just isn't... Read More
In today's competitive environment, every organization is trying to improve... Read More
The way we do business has changed dramatically over the... Read More
In a classic business-to-business print ad from the late 50's... Read More
So you have a boss who dumps all over you... Read More
In 2000 a computer distributor hired me to help them... Read More
Are you involved in projects that seem to go nowhere... Read More
Question: What do the following have in common?- I spend... Read More
Does the competition drive you crazy? Are they relentless about... Read More
Imagine increasing your business earnings by 30, 40, or 50%.... Read More
If you really want to secure government contacts at the... Read More
In part two we will discuss overcoming objections, which credit... Read More
Do you want to make more money?Yes, I guess that... Read More
I just got off the phone with Susan. She is... Read More
Last week I got a call from Jose, who was... Read More
As spring moves to summer, the forecast should be for... Read More
As a previous owner of a Franchise I know the... Read More
This article may be reprinted in its entirety with express... Read More
Be clear about where you are now. Audit your strengths... Read More
Business development is important for every business and refers to... Read More
I was in the depths of a major depression. As... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
Maximizing account penetration is one of the most critical functions... Read More
Exactly what is CRMThe idea itself is nothing new; its... Read More
Many people today simply prefer the convenience of paying by... Read More
Here's the Scenario...You're at a trade show. Out of town.... Read More
When your product is market ready and has a good... Read More
For many years as a sales manager, I would only... Read More
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