What does it mean to be an "effective executive"? Well very simply it means achieving the goals you set out to achieve in an efficient, creative and effortless manner. Some of the benefits that ensue from this self efficacy are: feelings of self confidence, self esteem, self worth, a sense... Read More
Help buyers discover the answers they need to understand and align all of their decision variables.In complex sales, salespeople often find themselves negotiating their way through a web of decision influencers, conflicting initiatives, and multiple priorities. The time it takes prospects to align all of their internal stars and planets... Read More
In the past, if you said the word "plan" to me, I would bolt and run. I'm the "creative type," a former ballet dancer and choreographer-I'm terrible with details. When I was dancing professionally, all the details were taken care of; all I had to do was show up and... Read More
One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.1. Try using the occasional... Read More
You're a small company with a good product. You are confident that the product can sell, but you don't have the financial resources to hire a team of fifty salespeople to market and sell the product for you. You also don't have the staff resources to support those that purchase... Read More
It's a fact - the online world dies down in the summer time. Kids are out of school, families are on vacation, there's fairs to attend to, and many are just spending too much time outside to be online. For those that market mostly online, the summer months could be... Read More
This is a quandary not unlike the chicken or the egg question, "Which comes first?". Do you focus on creating a superior product and continue to develop superior products or do you shift focus from the product to the sale prior to fully developing the line, or schedule of services?In... Read More
Q. What's the single, biggest change exhibitors can make to move more prospects closer to a buying?A. Exhibiting firms can make their most credible, "main differentiating benefit" the most obvious, prominent (aka BIG) message in everything they display, give away, or discuss.Problem: Exhibiting staff rarely get to have a pivotal... Read More
Are your people consistently following your procedures? Each year, organizations lose thousands of dollars through common mistakes and lapses in usability. But what does that mean for business owners and executives?Ask yourself:Are your required actions described thoroughly and accurately, or are the details left open to interpretation?Is your content consistent... Read More
I don't know about your business but in my experience proactive, positive, consistent new business winners are the holy grail of any sales organisation. All of my clients have their own unique ways of motivating, managing and running their sales teams yet they all have problems from time keeping those... Read More
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Be clear about where you are now. Audit your strengths... Read More
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This article may be reprinted in its entirety with express... Read More
You've heard this before: There were four people named Everybody,... Read More
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Although I never met the man, I imagine Lou Boudreau... Read More
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In a classic business-to-business print ad from the late 50's... Read More
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Business executives and sales managers frequently bemoan "80/20" performance on... Read More
The way we do business has changed dramatically over the... Read More
What does it mean to be an "effective executive"? Well... Read More
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One marketing technique may work wonders for someone, but that... Read More
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We all agree one of the most important parts of... Read More
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The old adage in selling has always been, "Find out... Read More
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Many people believe that the main reason for representatives leaving... Read More
I have searched for a new way to increase the... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
Bill Borders stepped up onto the podium. He had just... Read More
A Highly Conscious Approach To Business Management. For more on... Read More
I don't know about your business but in my experience... Read More
Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More
I have received a number of requests for advice from... Read More
What are you and your company's services and products worth... Read More
Money is the only thing that motivates a salesperson, right?... Read More
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In the last issue I shared with you a technique... Read More
YIPPEE! Kendra won, or should I say, "She was hired,"... Read More
Many sales meetings are boring and a waste of salespeople's... Read More
Leadership, like class, is hard to define, but easy to... Read More
How well do you know your community? As business owners... Read More
Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes... Read More
I don't even like saying the word d---------g. I have... Read More
The American Business Journals produces a Book of Lists each... Read More
I remember moving my family to Argentina as Vice President... Read More
One of the major issues that arises in managing a... Read More
The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More
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Every dollar you discount is a dollar of pure profit... Read More
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As a group of sales trainees took a break from... Read More
In the past, if you said the word "plan" to... Read More
Sales Management |