Do you want to make more money?Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.For example, I'm not willing to work an 80-hour per week job to... Read More
Another key reason why companies suffer from 80/20 performance is their processes for hiring, training and managing salespeople rely almost entirely upon subjective information. Think about it: What are resumes? They are an individual's subjective portrayal of their capabilities and experiences. What occurs during an interview? Interviewees attempt to... Read More
The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure washing companies... Read More
In the 30-plus years I spent working in advertising and marketing, one of the most frequently asked questions I got from retailers was "how can I make sure I have successful sale?" While there are no hard and fast answers to this question, there are some guidelines you can follow... Read More
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There's a lot to know about the business of selling. No wonder many people are a bit overwhelmed when they are asked to do it.And it's... Read More
Sales managers are an interesting breed, effective sales managers are a rare breed. Managing a sales team is entirely different than managing other groups; their role requires them to have not only above average management skills, but also above average ability to manage the overall sales process. However, in many... Read More
Of the many mistakes small business owners make, a big one is participating in trade shows and business expos without a strategy for turning those marketing opportunities into sales. Here are five tips to get you started.1. Have a goal. What do you want to get out of the event?... Read More
This article may be reprinted in its entirety with express written permission from Nicki Weiss. The reprint must include the section "About the Author".Quote of the month: "A leader is the relentless architect of the possibility that others can be." Benjamin Zander, Conductor of the Boston PhilharmonicSales organizations have access... Read More
Things to watch out for when selling your product in catalogs.Giving away the farm.Many catalogs will ask for a multitude of discounts and concessions before they even place one order. You give them a set price for your product. But they insist on a lower price. They expect you to... Read More
Everybody thinks that the businesses will slow down a bit in holiday seasons. Ofcourse everybody thinks that people don't want to start new ventures in holidays too.But that is not true. People do spend money... a lot in holidays. On gift items, special discount goods, coupons etc.The only thing is... Read More
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You've probably heard of focus groups. It's a tool that... Read More
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Although I never met the man, I imagine Lou Boudreau... Read More
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Here's the Scenario...You're at a trade show. Out of town.... Read More
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Are your people consistently following your procedures? Each year, organizations... Read More
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The old adage in selling has always been, "Find out... Read More
There's a new year beginning now - the school year.... Read More
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Recently, I was asked to spend some time on the... Read More
I just got off the phone with Susan. She is... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
Be clear about where you are now. Audit your strengths... Read More
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When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
I have received a number of requests for advice from... Read More
I just finished a phone call with a potential client... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
What are you and your company's services and products worth... Read More
Things to watch out for when selling your product in... Read More
Business executives and sales managers frequently bemoan "80/20" performance on... Read More
You may have heard about the "summer slowdown". You may... Read More
I recently began doing training in the banking industry. Across... Read More
It is very easy to fall into a trap with... Read More
That we live in a time of relentless and pervasive... Read More
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Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade... Read More
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So you have a boss who dumps all over you... Read More
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If you have a small business and you are looking... Read More
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An effective way to increase your profits and sales is... Read More
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"We're in the relationship business?...airplanes are what we use to... Read More
As a group of sales trainees took a break from... Read More
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Many sales meetings are boring and a waste of salespeople's... Read More
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