Many people today simply prefer the convenience of paying by credit card. If you want their business, you must be able to accept their credit-card payments. In part one of this series we will discuss why you should accept credit cards, and the basics of getting merchant status. Part two... Read More
This week's article is my response to a question by David Cohen of Bridge-Soft. "Quite a few prospects have told me that business is stagnant at the moment, but they are hopeful towards the 4th quarter. How do you approach the sales cycle where the cost of the product... Read More
"(Howard) Hughes never learned how to convert his knowledge to practical application. Instead he sought a perfection that assured failure." - From Empire: The Life, Legend and Madness of Howard Hughes by Donald L. Bartlett & James B. SteelHow many times have you heard someone (it may have been you)... Read More
Design and Implementation of a new Sales & Marketing campaign must be carefully thought through from the beginning. What message do you want to send about your company, products, and services? What are the anticipated results? What is the execution strategy? What is the cost ratio versus expected return?These are... Read More
We all agree one of the most important parts of any business is Sales. We also know that to get sales we must advertise to let potential customers know of our offerings. When writing a business plan you must have a clear and concise picture of how you will generate... Read More
There are several types and sub types of people in the world. Getting to understand the differences will help you connect with other people. This is taught in sales 101, because the need to connect with the people to make the sale.However if we realize that we are always selling... Read More
Are you involved in projects that seem to go nowhere in a hurry?Change usually happens in an organization through projects, which can take many forms, and may not always be called projects. The easiest to recognize is the traditional type, with a beginning, middle and end, such as the launch... Read More
Business development is important for every business and refers to the action of bringing in customers or clients that are likely to make positive contributions to a company's bottom line. Business Development is all about establishing relevant and subsisting relationships in the market place.In this article Alex Margarit... Read More
Every dollar you discount is a dollar of pure profit you're giving away. Therefore, your efforts to remove discounts will be richly rewarded.When buyers see list price, they expect discounts to follow. By changing the way you address the relationship between pricing and discounts, you can stop giving away heavy... Read More
Many recruiting ads and job descriptions include "knockout factors" that can actually screen out qualified sales candidates. One example is a requirement that candidates have an undergraduate degree, a graduate degree, or a degree in a specialized field of study such as Engineering. Another example is a requirement that candidates... Read More
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There are really only two types of competitor:1. Obvious2. HiddenThe... Read More
Help buyers discover the answers they need to understand and... Read More
I don't know about your business but in my experience... Read More
These 4 marketing myths can cause you to lose sales... Read More
As a group of sales trainees took a break from... Read More
You're a small company with a good product. You are... Read More
Recently, I was asked to spend some time on the... Read More
So everyone thought you were crazy when you announced 6... Read More
A number of sales "Gurus" have promoted the theory that... Read More
In a small midwestern town, the local high school of... Read More
Are you involved in projects that seem to go nowhere... Read More
Because of corporate downsizing, many people have been laid-off or... Read More
Another key reason why companies suffer from 80/20 performance is... Read More
Bill Borders stepped up onto the podium. He had just... Read More
As spring moves to summer, the forecast should be for... Read More
The old adage in selling has always been, "Find out... Read More
Remember in the last message we talked about your directional... Read More
Things to watch out for when selling your product in... Read More
Sales forecasting is the process of organizing and analysing information... Read More
One marketing technique may work wonders for someone, but that... Read More
I just got off the phone with Susan. She is... Read More
According to former Harvard Business School professor David Maister, typical... Read More
In today's competitive environment, every organization is trying to improve... Read More
Where is our success? Although there have been improvements, over... Read More
I recall a heated discussion with a sales director some... Read More
Good sales people can close, but few "step up" for... Read More
Exactly what is CRMThe idea itself is nothing new; its... Read More
Many people today simply prefer the convenience of paying by... Read More
A recent study of 2,663 sales organizations by Think Training,... Read More
While there's no easy answer to this question, there are... Read More
In a classic business-to-business print ad from the late 50's... Read More
If you want to maximize your sales performance, take a... Read More
Leadership, like class, is hard to define, but easy to... Read More
In the past, if you said the word "plan" to... Read More
It's a fact - the online world dies down in... Read More
Increasing Sales by using Coupons. Will it help your business?... Read More
Leadership, like class, is hard to define, but easy to... Read More
This is a quandary not unlike the chicken or the... Read More
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles,... Read More
Trust.One word.One very powerful word that can increase both first... Read More
Of the many mistakes small business owners make, a big... Read More
Corporate videos are an important sales tool that can often... Read More
Does the competition drive you crazy? Are they relentless about... Read More
Here's the scene. You're at the trade show, having a... Read More
In 2000 a computer distributor hired me to help them... Read More
Sales forecasting is the process of organizing and analysing information... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
Seminars and events have always been implemented as a holistic... Read More
Everybody thinks that the businesses will slow down a bit... Read More
One marketing technique may work wonders for someone, but that... Read More
As a previous owner of a Franchise I know the... Read More
Your sales are down and leads are rare. The phone's... Read More
Are you involved in projects that seem to go nowhere... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
Many people believe that the main reason for representatives leaving... Read More
When your product is market ready and has a good... Read More
Is lack of sales results, more sales training costs, months... Read More
Twiddling your thumbs and waiting for some business to come... Read More
There are several types and sub types of people in... Read More
Imagine you run a pizza parlour. You have all these... Read More
I recently attended the monthly Italian language Meetup here in... Read More
"We're in the relationship business?...airplanes are what we use to... Read More
What are you and your company's services and products worth... Read More
So you have a boss who dumps all over you... Read More
As a group of sales trainees took a break from... Read More
In part two we will discuss overcoming objections, which credit... Read More
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