Maximizing account penetration is one of the most critical functions in sales. Why? The depth of account penetration has an enormous impact on revenues and profitability.Think about it ? if every one of your company's salespeople sold every product and service in their portfolio to every business unit, department, and... Read More
As you are reading this sales article, read very carefully. Because I wouldn't want you to think of a pig right now. No, do not think of a fat, brown, smelly pig right this moment. What are you doing? Do you have a picture of a smelly, fat, brown pig... Read More
A Highly Conscious Approach To Business Management. For more on this topic please link to Innerwealth Web SiteFor many years I have worked with people who are keen to work effectively as possible. The most successful people I have encountered in this time are moved by an expansive vision. They... Read More
There are several types and sub types of people in the world. Getting to understand the differences will help you connect with other people. This is taught in sales 101, because the need to connect with the people to make the sale.However if we realize that we are always selling... Read More
There's a new year beginning now - the school year. Whether you have children attending for the first time or finishing university, it's always hectic to get into the back-to-school routine. And, if you don't have school in your family, there might be your own remembrance of the excitement of... Read More
In the last issue I shared with you a technique for getting permission to follow up with people who have seen you speak on stage. This was just one example of a tactic for filling your pipeline.In these next two issues we'll look at one of our favourite and most... Read More
These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.Myth 1: People Always Buy Where They Get the Cheapest PriceIf this... Read More
Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer's viewpoint and asking suppliers and employees what they know about them can be worthwhile. Keeping a jump ahead of the competition means knowing... Read More
In a classic business-to-business print ad from the late 50's for McGraw-Hill Magazines an imposing looking executive sits in his chair. He has both feet planted firmly on the ground, a scowl on his face. His hands are folded together in front of him and his elbows rest on the... Read More
Targeting is the process of selecting high potential customer accounts to receive intense sales focus. Goal setting translates that high potential into achievable numeric objectives, i.e. revenue and margin growth.Each Territory Manager should select a predetermined number of Target Growth Accounts (TGA). Creating focus on this group of selected accounts... Read More
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Things to watch out for when selling your product in... Read More
Targeting is the process of selecting high potential customer accounts... Read More
Seeing the results of advertising your business can be like... Read More
Do you know anyone who regularly wins bids? Or can... Read More
About 2 years ago, I participated in a training program... Read More
Help buyers discover the answers they need to understand and... Read More
How high is your sales trust factor?Is it higher than... Read More
In the last issue I shared with you a technique... Read More
In the past, if you said the word "plan" to... Read More
I recently attended the monthly Italian language Meetup here in... Read More
How you prioritize your sales territory management activities depends upon... Read More
Few businesses keep tabs on competitors, yet such knowledge can... Read More
Are you dog tired because of the way you manage... Read More
When your product is market ready and has a good... Read More
If your letter writing and phone calls have all failed... Read More
I have received a number of requests for advice from... Read More
I just got off the phone with Susan. She is... Read More
The old adage in selling has always been, "Find out... Read More
Compounding the problem are two myths regarding measures of competency... Read More
"We're in the relationship business?...airplanes are what we use to... Read More
One of the major issues that arises in managing a... Read More
Business can be like war sometimes.You may have to fight... Read More
Seminars and events have always been implemented as a holistic... Read More
Your ability to write an effective and persuasive business proposal... Read More
In part two we will discuss overcoming objections, which credit... Read More
One marketing technique may work wonders for someone, but that... Read More
Imagine you run a pizza parlour. You have all these... Read More
This is a quandary not unlike the chicken or the... Read More
Exactly what is CRMThe idea itself is nothing new; its... Read More
Another key reason why companies suffer from 80/20 performance is... Read More
The best way to get a new customer is to... Read More
I don't even like saying the word d---------g. I have... Read More
It is very easy to fall into a trap with... Read More
Many people today simply prefer the convenience of paying by... Read More
Coaching is about finding out the cause of poor performance... Read More
If you really want to secure government contacts at the... Read More
You may have heard about the "summer slowdown". You may... Read More
In part two we will discuss overcoming objections, which credit... Read More
Twiddling your thumbs and waiting for some business to come... Read More
Generous Donor RefusedPicture this. You are a fund development director... Read More
The objective of an incentive is to incite action within... Read More
To put it mildly most companies sales forecasting just isn't... Read More
Exactly what is CRMThe idea itself is nothing new; its... Read More
How you prioritize your sales territory management activities depends upon... Read More
Be clear about where you are now. Audit your strengths... Read More
This week's article is my response to a question by... Read More
Here's the scene. You're at the trade show, having a... Read More
Targeting is the process of selecting high potential customer accounts... Read More
Is lack of sales results, more sales training costs, months... Read More
Every dollar you discount is a dollar of pure profit... Read More
"(Howard) Hughes never learned how to convert his knowledge to... Read More
Money is the only thing that motivates a salesperson, right?... Read More
The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More
These 4 marketing myths can cause you to lose sales... Read More
There's a new year beginning now - the school year.... Read More
I don't know about your business but in my experience... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
Sales managers frequently approach me for advice on how to... Read More
Microsoft has used this online sales secret to become a... Read More
While heading home at day's end, you begin reflecting on... Read More
I recently attended the monthly Italian language Meetup here in... Read More
Do you know anyone who regularly wins bids? Or can... Read More
Here's the Scenario...You're at a trade show. Out of town.... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
Imagine increasing your business earnings by 30, 40, or 50%.... Read More
Sales forecasting is the process of organizing and analysing information... Read More
Sales Management |