Sales & Marketing Plan Strategies

Design and Implementation of a new Sales & Marketing campaign must be carefully thought through from the beginning. What message do you want to send about your company, products, and services? What are the anticipated results? What is the execution strategy? What is the cost ratio versus expected return?

These are just a few of the questions that run through our minds in the early stages of planning. If your goal is revenue growth and expansion, I believe you need to design, develop, and implement your Sales & Marketing plan on that foundation. Here is some criteria to consider while planning:

? Identify your markets and your profit potential in the selected markets

? Segment your markets by customer, service, etc.

? What type of penetration is desired: existing, new, different, or all of the preceding

? Design a plan to include procedures and controls to monitor and evaluate market penetration by segment

? Determine and build internal and external sales strategies

? Evaluate and plan staff training to generate internal monitoring controls, evaluation processes, and customer education if necessary

? Plan to control revenue growth with product mix, product promotion, and customer pre-qualification

? Evaluate expected sales and then ratio numbers to your sales staff's current compensation package to see if consideration is needed for additional or different wage incentive programs

? Design controls to evaluate, monitor, and drive the highest level of profit possible

? Determine the type of media and then budget advertising accordingly

? Develop a backup plan in case of immediate campaign disaster

The results of a well-balanced and executed Sales and Marketing campaign can be resounding. Constant expansion of products and services, market area, clientele types, etc. all contribute to the continued growth and success of any company. Plan your work and work your plan!

Kenny Nau Director of Sales
PLUSS Corporation
http://www.pluss.net

---

Never Trust a Silent Customer

Imagine you run a pizza parlour. You have all these... Read More

Disclosure Laws Favor International Terrorists

The Federal Trade Commission has rule that are supposedly in... Read More

Accepting Responsibility for Your Sales Success

That we live in a time of relentless and pervasive... Read More

Sales & Marketing Plan Strategies

Design and Implementation of a new Sales & Marketing campaign... Read More

A Real CRM Strategy or Just Tracking Customers?

Exactly what is CRMThe idea itself is nothing new; its... Read More

Determining Sales Fit; the Key Growth Process for Your Business

Help your organization grow by assessing the right indicators in... Read More

14 Top Lead Generation Tactics

According to former Harvard Business School professor David Maister, typical... Read More

How to Win Over the Man in the Chair Salesmanship, Repetition, and Direct Mail

In a classic business-to-business print ad from the late 50's... Read More

What Is A Proposal? And Why Do You Need One?

Do you know anyone who regularly wins bids? Or can... Read More

Small Business Marketing: Overtaking Your Competitors

Few businesses keep tabs on competitors, yet such knowledge can... Read More

The Sales Carpenter

I remember moving my family to Argentina as Vice President... Read More

Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition

Business can be like war sometimes.You may have to fight... Read More

Why Performance-Based Recruiting Produces Top Sales Performers

Many recruiting ads and job descriptions include "knockout factors" that... Read More

Is Sales Process & CRM Stopping Sales?

Standard metrics and KPI's (Key Performance Indicators) are created usually... Read More

The Nine Warning Signs that You Need a Sales Video

Corporate videos are an important sales tool that can often... Read More

Speed-up Your Sales Cycle

This week's article is my response to a question by... Read More

All Small Businesses Need to Gather Community Intel

How well do you know your community? As business owners... Read More

10 Things to Help Your Business When Sales Are Slow During the Holidays

Twiddling your thumbs and waiting for some business to come... Read More

How to Increase The Sales Of Promotional Products

I have searched for a new way to increase the... Read More

How Do I Manage Workplace Conflict?

Workplace ConflictConflict is an inevitable part of business life and... Read More

Set Yourself up for Trade Show Success

Of the many mistakes small business owners make, a big... Read More

Getting Off The Advertising And Sales Rollercoaster

Seeing the results of advertising your business can be like... Read More

Make Time, Not Excuses

There are four primary activities that successful salespeople engage in... Read More

Outsourcing the Sales Function

Small to medium companies that want to increase sales or... Read More

The Art of Sales (And Tips On How To Manage Your Sales Team)

Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles,... Read More

Increase Your Sales - Accept Credit Cards

Many people today simply prefer the convenience of paying by... Read More

The Art and Science of Managing Expectations in Selling

It is very easy to fall into a trap with... Read More

8 Procedures to Take Control of Sales and Marketing

The Cash to Cash Cycle Part Three of SeriesWe're sprinting... Read More

SEZ WHO? Tips About Recommendations, Sales Cycles, and Trade Shows

Here's the scene. You're at the trade show, having a... Read More

How to Beat the 80/20 Rule in Sales Performance -- Part 2

Another key reason why companies suffer from 80/20 performance is... Read More

Not Enough Fresh Sales Leads? Marketing is the New Sales

Your sales are down and leads are rare. The phone's... Read More

We Will Make It Back----- A Fictional Story Based on Fact About Sales Management Success

Bill Borders stepped up onto the podium. He had just... Read More

Franchise Sales; Recruiting of Laid Off Employees

Because of corporate downsizing, many people have been laid-off or... Read More