If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS!
The best way to "start" marketing any business is to develop a marketing plan. And before you decide you don't have the time or expertise to create a plan, I urge you to understand why it is so important.
Creating a plan will force you to determine who you want to make aware of your business - it really is not just "the public."
You need to identify who can most benefit from what you are selling. If it's a retail store, how far can you expect people to travel to do business with you? This will in part depend on what other stores can fill their same need. You also need to identify who these competitors are.
Creating a marketing plan will ensure you understand these basic facts BEFORE you do any marketing. Why is this important? Because it is the only way you can ensure your marketing will be effective.
No one wants to waste valuable marketing dollars. But that is exactly what many businesses do when they don't take the time to figure out exactly who they should be marketing to and what they should be saying.
Without this you are just doing "random" marketing and hoping someone will respond. Why not do "laser" marketing designed to reach exactly the type of people who are most likely to respond, and with a message that speaks directly to their needs?
(C) 2005 Debbie LaChusa
20-year marketing Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
The best way to get a new customer is to... Read More
Question: What do the following have in common?- I spend... Read More
Performance and behaviour management is by far the most difficult... Read More
I have received a number of requests for advice from... Read More
Are your people consistently following your procedures? Each year, organizations... Read More
Many people today simply prefer the convenience of paying by... Read More
Bill Borders stepped up onto the podium. He had just... Read More
Help buyers discover the answers they need to understand and... Read More
Do you need help overcoming sales objections? Do you sell... Read More
This week's article is my response to a question by... Read More
Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More
I remember moving my family to Argentina as Vice President... Read More
Business development is important for every business and refers to... Read More
I recall a heated discussion with a sales director some... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
Are you involved in projects that seem to go nowhere... Read More
Many people believe that the main reason for representatives leaving... Read More
An effective way to increase your profits and sales is... Read More
Workplace ConflictConflict is an inevitable part of business life and... Read More
Exactly what is CRMThe idea itself is nothing new; its... Read More
You may have heard about the "summer slowdown". You may... Read More
Corporate videos are an important sales tool that can often... Read More
According to former Harvard Business School professor David Maister, typical... Read More
The way we do business has changed dramatically over the... Read More
Is lack of sales results, more sales training costs, months... Read More
The elements involved in building a sales force, especially one... Read More
When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
I just got off the phone with Susan. She is... Read More
What are you and your company's services and products worth... Read More
Leadership, like class, is hard to define, but easy to... Read More
How well do you know your community? As business owners... Read More
How high is your sales trust factor?Is it higher than... Read More
There's a new year beginning now - the school year.... Read More
Many sales meetings are boring and a waste of salespeople's... Read More
Inspiration and Management from Within ? Part 2.The more you... Read More
I remember moving my family to Argentina as Vice President... Read More
You may have heard about the "summer slowdown". You may... Read More
"(Howard) Hughes never learned how to convert his knowledge to... Read More
You've probably heard of focus groups. It's a tool that... Read More
Sales managers are an interesting breed, effective sales managers are... Read More
Maximizing account penetration is one of the most critical functions... Read More
This week's article is my response to a question by... Read More
Are you dog tired because of the way you manage... Read More
What does it mean to be an "effective executive"? Well... Read More
Recently, I was asked to spend some time on the... Read More
"We're in the relationship business?...airplanes are what we use to... Read More
Help your organization grow by assessing the right indicators in... Read More
Business development is important for every business and refers to... Read More
I just got off the phone with Susan. She is... Read More
Seeing the results of advertising your business can be like... Read More
The way we do business has changed dramatically over the... Read More
Your sales are down and leads are rare. The phone's... Read More
A number of sales "Gurus" have promoted the theory that... Read More
One of the major issues that arises in managing a... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
Help buyers discover the answers they need to understand and... Read More
This month I want to share a success from a... Read More
Many people today simply prefer the convenience of paying by... Read More
There's a new year beginning now - the school year.... Read More
I just finished a phone call with a potential client... Read More
Question: What do the following have in common?- I spend... Read More
Business can be like war sometimes.You may have to fight... Read More
While there's no easy answer to this question, there are... Read More
One of the most asked questions I get is how... Read More
Recently I stumbled across some notes that I had kept... Read More
Corporate videos are an important sales tool that can often... Read More
Sales Management |