An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. People also have come to believe package deals are a better value. You want all the products or services to be closely related. For example: if you're selling a computer you could add in software, hardware, computer furniture, etc.
There are many ways to go about choosing the right products or services to bundle into one package. You could survey your customers and see what products or services they would like you to offer in the future. Spy on your competition and see what products and services they're offering or not offering. If you would like to, bundle unrelated products or services together, ask your customers which ones would be of interest to them.
Bundling can also increase your target markets which in return would give you a larger audience to sell your products and services. For example: if you're selling a baseball magazine you could add a free baseball when someone buys a subscription. You're now targeting people who want the baseball magazine and those that want to play baseball out in the yard. Some people buy a package deal just to get one of the products.
There are many sources where you can find products and services to create a package deal. You can buy them from wholesalers or drop shippers. You can buy the reproduction/resell rights to other people's products. Team-up with your competition to create a package deal. You could joint venture or cross promotion deal with other businesses. You could also create your own products and services. Be creative!
About The Author
Nathan Holland is the owner of BSP Advertising. BSP offers affordable and effective ezine advertising as well as targeted traffic for your website. For more information, please visit: http://bizsourceplus.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Imagine you run a pizza parlour. You have all these... Read More
Do you know anyone who regularly wins bids? Or can... Read More
Seminars and events have always been implemented as a holistic... Read More
TIME, MONEY, HASSLE - You can make a sale on... Read More
Here's the scene. You're at the trade show, having a... Read More
Question: What do the following have in common?- I spend... Read More
That we live in a time of relentless and pervasive... Read More
I was in the depths of a major depression. As... Read More
Microsoft has used this online sales secret to become a... Read More
Be clear about where you are now. Audit your strengths... Read More
I remember moving my family to Argentina as Vice President... Read More
In the past, if you said the word "plan" to... Read More
We all agree one of the most important parts of... Read More
Twiddling your thumbs and waiting for some business to come... Read More
I don't even like saying the word d---------g. I have... Read More
If you really want to secure government contacts at the... Read More
I don't know about your business but in my experience... Read More
Generous Donor RefusedPicture this. You are a fund development director... Read More
Coaching is about finding out the cause of poor performance... Read More
An effective way to increase your profits and sales is... Read More
Remember in the last message we talked about your directional... Read More
To put it mildly most companies sales forecasting just isn't... Read More
The best way to get a new customer is to... Read More
Are you involved in projects that seem to go nowhere... Read More
Bill Borders stepped up onto the podium. He had just... Read More
Few businesses keep tabs on competitors, yet such knowledge can... Read More
So everyone thought you were crazy when you announced 6... Read More
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles,... Read More
One of the major issues that arises in managing a... Read More
You've heard this before: There were four people named Everybody,... Read More
When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More
If you have a small business and you are looking... Read More
"We're in the relationship business?...airplanes are what we use to... Read More
The objective of an incentive is to incite action within... Read More
The American Business Journals produces a Book of Lists each... Read More
Help your organization grow by assessing the right indicators in... Read More
In a small midwestern town, the local high school of... Read More
One marketing technique may work wonders for someone, but that... Read More
Seeing the results of advertising your business can be like... Read More
As a previous owner of a Franchise I know the... Read More
This month I want to share a success from a... Read More
You're a small company with a good product. You are... Read More
I have received a number of requests for advice from... Read More
Where is our success? Although there have been improvements, over... Read More
Does the competition drive you crazy? Are they relentless about... Read More
Your ability to write an effective and persuasive business proposal... Read More
What does it mean to be an "effective executive"? Well... Read More
You've heard this before: There were four people named Everybody,... Read More
It is very easy to fall into a trap with... Read More
In a classic business-to-business print ad from the late 50's... Read More
Sales forecasting is the process of organizing and analysing information... Read More
According to former Harvard Business School professor David Maister, typical... Read More
Workplace ConflictConflict is an inevitable part of business life and... Read More
The way we do business has changed dramatically over the... Read More
Leadership, like class, is hard to define, but easy to... Read More
The elements involved in building a sales force, especially one... Read More
Seminars and events have always been implemented as a holistic... Read More
Compounding the problem are two myths regarding measures of competency... Read More
TIME, MONEY, HASSLE - You can make a sale on... Read More
Are you dog tired because of the way you manage... Read More
In the last issue I shared with you a technique... Read More
I don't know about your business but in my experience... Read More
Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
One of the most asked questions I get is how... Read More
Here's the scene. You're at the trade show, having a... Read More
Sales Management |