Promoting Your Private Label at Industry Trade Shows

So everyone thought you were crazy when you announced 6 months ago that you were quitting your "real job" in hopes of chasing starting your own Private Label Clothing Line. Your house is a disaster, blank shirts and line sheets everywhere, your living room has been transformed into a makeshift production lab. You've bled and sweat, investing every last of ounce of time, effort and inevitably?your life savings. At last, you're first sample line is complete and your line sheets are nothing short of spectacular. Congratulations! But wait?better take a deep breath as the real work has only begun. What next?

Lucky for you, Leisure Trends estimates that in 2004 surf and skate retailers sold $4.87 billion in goods. With those figures continuing to increase in 2005 you only need a sliver of the pie. Most importantly you need to place yourself in front of and meet the right people.

Industry Trade Shows: Inundated with retail purchasers in attendance, emerging brands often use trade show appearances to better establish their lines with key accounts from specialty shops such as Huntington Surf & Sport to larger chains including Tilly's. From sourcing wholesale clothing to meeting buyers, these events are your opportunity to get your name out there and begin taking orders.

1. ASR ? As a full service tradeshow, Action Sports Retailer (ASR) provides a venue for buyers and manufactures to meet, sell, buy, exchange ideas, market, and network. With 3 events each year, ASR gathers approximately 7000 buyers and decision makers. Visit www.asrbiz.com for more info.

2. Surf Expo- Produced twice annually, Surf Expo is the longest running trade show for manufacturers and retailers in the boardsports and resortwear industries (28 years). Visit www.surfexpo.com for more details.

3. Magic ? Considered perhaps the most influential business event in the fashion industry, Magic connects a global audience twice per year and attracts over 95,000 attendees including over 3,000 manufacturers. For show information visit www.magiconline.com

Now, hopefully you've come up with a unique approach and can afford booth space.

Happy selling!

Bradley J

Fashionable Clothing Wholesaler

In The News:


pen paper and inkwell


cat break through


The Art and Science of Managing Expectations in Selling

It is very easy to fall into a trap with... Read More

Accepting Responsibility for Your Sales Success

That we live in a time of relentless and pervasive... Read More

Project/Program Management Best Practices for Success in ANY Industry!

Where is our success? Although there have been improvements, over... Read More

Sales & Marketing Plan Strategies

Design and Implementation of a new Sales & Marketing campaign... Read More

SEZ WHO? Tips About Recommendations, Sales Cycles, and Trade Shows

Here's the scene. You're at the trade show, having a... Read More

How to Win Over the Man in the Chair Salesmanship, Repetition, and Direct Mail

In a classic business-to-business print ad from the late 50's... Read More

Set Yourself up for Trade Show Success

Of the many mistakes small business owners make, a big... Read More

Sacking Clients: Brand Power Wheel

Remember in the last message we talked about your directional... Read More

Why Performance-Based Recruiting Produces Top Sales Performers

Many recruiting ads and job descriptions include "knockout factors" that... Read More

Generous Donor Refused (how qualified business slipped away)

Generous Donor RefusedPicture this. You are a fund development director... Read More

How to Improve Your Management Procedures Usability

Are your people consistently following your procedures? Each year, organizations... Read More

Effective Sales Territory Management

How you prioritize your sales territory management activities depends upon... Read More

Five Steps to Maximize Success in Targeting For Growth

Targeting is the process of selecting high potential customer accounts... Read More

3 Steps To Getting A Sales Meeting

The best way to get a new customer is to... Read More

Make Time, Not Excuses

There are four primary activities that successful salespeople engage in... Read More

Promoting Your Private Label at Industry Trade Shows

So everyone thought you were crazy when you announced 6... Read More

Not Enough Fresh Sales Leads? Marketing is the New Sales

Your sales are down and leads are rare. The phone's... Read More

The Boss from Hell: Quick to Criticize, Slow to Praise

So you have a boss who dumps all over you... Read More

Book of Lists Marketing for Pressure Washing Companies

The American Business Journals produces a Book of Lists each... Read More

Raise Your Fees Overnight!

Do you want to make more money?Yes, I guess that... Read More

We Will Make It Back----- A Fictional Story Based on Fact About Sales Management Success

Bill Borders stepped up onto the podium. He had just... Read More

Sales Pipeline Forecasting Is There A Better Way?

To put it mildly most companies sales forecasting just isn't... Read More

8 Line Items of a Trade Show Budget

Budget Guidelines for Trade Show MarketingB'techa didn't know - Trade... Read More

How To Become A Better Sales Manager

YIPPEE! Kendra won, or should I say, "She was hired,"... Read More

A Real CRM Strategy or Just Tracking Customers?

Exactly what is CRMThe idea itself is nothing new; its... Read More

Hire A Six, To Consistently Produce Sales Success

For many years as a sales manager, I would only... Read More

How Your 60-Second Elevator Script Can Transform Your Staff, Your Sales, & Your Business

When attending a Chamber of Commerce breakfast networking get-together, I'm... Read More

The Spirit Of Change

A Highly Conscious Approach To Business Management. For more on... Read More

Is Sales Process & CRM Stopping Sales?

Standard metrics and KPI's (Key Performance Indicators) are created usually... Read More

3 Secrets That Set The Context For Sales Success

In today's competitive environment, every organization is trying to improve... Read More

How You Can Raise Your Business Earnings By 50% With An Age-Old Magic Truth

Imagine increasing your business earnings by 30, 40, or 50%.... Read More

How to Keep Projects From Spinning Out Of Control

Are you involved in projects that seem to go nowhere... Read More

Whats a Professional Sales Manager?

I was in the depths of a major depression. As... Read More