The best way to get a new customer is to clearly identify who you want to do business with and then get in front of them. They can then see what you look like, possibly see what your product looks like and also examine any data or statistics you might... Read More
Corporate videos are an important sales tool that can often be overlooked in marketing budgets.We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.1. No strong corporate "look and feel"You're in a highly competitive industry.... Read More
For many years as a sales manager, I would only hire the stereotypical sales representative. You know the type-on a human relations continuum or scale of zero to ten, with the ten representing a candidate who is totally gregarious and outgoing and the zero, someone who is introverted with few... Read More
Remember in the last message we talked about your directional pipeline and how sometimes you'll be approached by prospects who just don't fit with what you want to achieve? We looked at the different types of prospect - Desperate, Curious, and Inspired.Well, now we're going to have a think about... Read More
If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it... Read More
I recently began doing training in the banking industry. Across the board, successful bankers close between 2% and 6% of the prospects they call on, starting from their first prospecting call.Not only are those numbers abysmal, they are considered normal. In other words, bankers are expected to fail at least... Read More
How high is your sales trust factor?Is it higher than the sales trust factor of your competition?It should be, if you want to increase your success in sales.Your trust factor represents the level of trust that buyers have in you as a seller. In the buy/sell relationship, perception is the... Read More
Many people believe that the main reason for representatives leaving their organisation is that of money in that they leave for a bigger salary. In fact, the biggest reason why people leave organisations is that the role they are doing is no longer offering any challenge or excitement. The second... Read More
Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer's viewpoint and asking suppliers and employees what they know about them can be worthwhile. Keeping a jump ahead of the competition means knowing... Read More
Trust.One word.One very powerful word that can increase both first time and repeat sales to an unlimited degree.Trust.What is it? Why is it so important? How do you get it?Confidence in you from your cutomers, builds relationships and as a result, more sales, and through excellent customer service.That's the short... Read More
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A Highly Conscious Approach To Business Management. For more on... Read More
While heading home at day's end, you begin reflecting on... Read More
Business development is important for every business and refers to... Read More
You're a small company with a good product. You are... Read More
Business executives and sales managers frequently bemoan "80/20" performance on... Read More
Design and Implementation of a new Sales & Marketing campaign... Read More
Everybody thinks that the businesses will slow down a bit... Read More
Do you know anyone who regularly wins bids? Or can... Read More
Leadership, like class, is hard to define, but easy to... Read More
You've probably heard of focus groups. It's a tool that... Read More
It's a fact - the online world dies down in... Read More
This is a quandary not unlike the chicken or the... Read More
This month I want to share a success from a... Read More
There are several types and sub types of people in... Read More
Snowflakes are beautiful!For the Winter Holiday sales season handcrafted snowflakes... Read More
I recall a heated discussion with a sales director some... Read More
Question: What do the following have in common?- I spend... Read More
A number of sales "Gurus" have promoted the theory that... Read More
Generous Donor RefusedPicture this. You are a fund development director... Read More
Few businesses keep tabs on competitors, yet such knowledge can... Read More
Good sales people can close, but few "step up" for... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
I remember moving my family to Argentina as Vice President... Read More
Performance and behaviour management is by far the most difficult... Read More
The Federal Trade Commission has rule that are supposedly in... Read More
Sales managers are an interesting breed, effective sales managers are... Read More
If your letter writing and phone calls have all failed... Read More
Do you want to make more money?Yes, I guess that... Read More
Recently, I was asked to spend some time on the... Read More
This week's article is my response to a question by... Read More
When your product is market ready and has a good... Read More
For many years as a sales manager, I would only... Read More
It is very easy to fall into a trap with... Read More
Of the many mistakes small business owners make, a big... Read More
1. LOOKING for a "quick fix" to close more sales... Read More
I recently began doing training in the banking industry. Across... Read More
While heading home at day's end, you begin reflecting on... Read More
You've heard this before: There were four people named Everybody,... Read More
If your letter writing and phone calls have all failed... Read More
Be clear about where you are now. Audit your strengths... Read More
Last week I got a call from Jose, who was... Read More
In the past, if you said the word "plan" to... Read More
I don't know about your business but in my experience... Read More
Sales managers are an interesting breed, effective sales managers are... Read More
I remember moving my family to Argentina as Vice President... Read More
Sales forecasting is the process of organizing and analysing information... Read More
This is a quandary not unlike the chicken or the... Read More
Microsoft has used this online sales secret to become a... Read More
As a previous owner of a Franchise I know the... Read More
How high is your sales trust factor?Is it higher than... Read More
Although I never met the man, I imagine Lou Boudreau... Read More
Money is the only thing that motivates a salesperson, right?... Read More
The old adage in selling has always been, "Find out... Read More
In a small midwestern town, the local high school of... Read More
Performance and behaviour management is by far the most difficult... Read More
This week's article is my response to a question by... Read More
How you prioritize your sales territory management activities depends upon... Read More
Many recruiting ads and job descriptions include "knockout factors" that... Read More
Compounding the problem are two myths regarding measures of competency... Read More
According to former Harvard Business School professor David Maister, typical... Read More
Where is our success? Although there have been improvements, over... Read More
Sex, Drugs & Rock-n-RollHere's the Scenario...You're at a trade show.... Read More
In a classic business-to-business print ad from the late 50's... Read More
Your sales are down and leads are rare. The phone's... Read More
Here's the Scenario...You're at a trade show. Out of town.... Read More
I don't even like saying the word d---------g. I have... Read More
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