If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. In the real world, many authors find that the best way to launch a... Read More
Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Having a book... Read More
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!What happens after your book is published has a great deal to do with whether you become published and profitable? or just published.A book proposal is a direct-marketing document intended to persuade... Read More
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they... Read More
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear... Read More
Do you know how readers decide to buy a book? 1) They get a referral from a friend. 2) They see an interesting book title on the best-seller list. 3) They look up a topic (generally non-fiction) and look for a book closest to their interest (generally based on titles).... Read More
Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it. Getting people to actually enter a bookstore with the purpose of buying your book is not easy because you're not a "brand name" yet. But you do have... Read More
"How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room... Read More
Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as... Read More
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind. 1. The author's previous books have sold well. 2. They love a book and think it will sell. 3.... Read More
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A client wrote me recently and asked what I thought... Read More
Make your book stand out from the crowd! Test your... Read More
Authors, especially self published, small press and Print on Demand... Read More
Once upon a time, people went to bookstores when they... Read More
Even if your book or service is excellent, they won't... Read More
Still marketing your book through press releases, networking groups, and... Read More
Congratulations, you've written a book and even gotten it published!... Read More
How would you like to have countless people clamoring for... Read More
Recently, someone rated my "Online Book Marketing" article a 2... Read More
Marketing your own book can seem like a scary task.... Read More
Does a title really sell a book? The short answer... Read More
Play a bigger game with your book sales by expanding... Read More
Many authors hit a roadblock when it comes to putting... Read More
Where is your book now? With a distributor? In a... Read More
If you haven't heard of the author C.F. Jackson or... Read More
Not all books come out whole, all at once. In... Read More
Why write a book and get attention and loads of... Read More
Much has been written about book proposals. But less has... Read More
Remember that the miracle of cloning sheep has its drawbacks.... Read More
You've been thinking about writing a tips booklet. After all,... Read More
Authors, publishers and business owners are great at getting their... Read More
Authors/publishers are great at getting their books written. But after... Read More
How would you like to have countless people clamoring for... Read More
To know what to do at the right time in... Read More
Surprisingly, book stores are not always your greatest source of... Read More
Do you have books sitting in your garage that you... Read More
Have you listened to radio lately? If you have, chances... Read More
Most authors sigh a sigh of relief when they finish... Read More
So you've written a book, had it published by a... Read More
What can be more infuriating to a potential purchaser of... Read More
"Are you disappointed and tired of time and money down... Read More
Many self-publishing authors plan on eventually selling their book to... Read More
Whether you are an ebook author/publisher or a print book... Read More


Have you always wanted to write?Are there ideas churning in... Read More
During the past year or so, I have done nearly... Read More
Whether you are just starting or almost finished with your... Read More
You've just been notified a review of your book has... Read More
Is your mind muddy on book marketing? Do you wake... Read More
1991 was a pivotal year in my life. My professional... Read More
Much has been written about book proposals. But less has... Read More
If you are discouraged because traditional methods of book or... Read More
Are you using these methods to promote your articles?If not,... Read More
Your book expresses your wondrous information, your creativity, and your... Read More
Make your book stand out from the crowd! Test your... Read More
What you do after you have written your book is... Read More
Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More
Your print or ebook is nearly finished. You wonder if... Read More
Think of Your Promotion Time and BudgetMost one or two-book... Read More
A client wrote me recently and asked what I thought... Read More
Want to sell a lot more books? Want clients calling... Read More
If Random House pulls up to your house with a... Read More
Do you know how readers decide to buy a book?... Read More
With the large increase of books being published by self-publishers,... Read More
Whenever someone suggests you do a book signing and you... Read More
How would you like to have countless people clamoring for... Read More
Imagine your book at the top of the Best Sellers... Read More
A clever title is great if it is clear, but... Read More
If you haven't heard of the author C.F. Jackson or... Read More
There are over ten thousand daily, weekly and monthly newspapers... Read More
When authors think of their audience buying books they think... Read More
Without a website, an author is unknown. Without a website,... Read More
We all have at one time or another had the... Read More
Why write an introduction? Nobody reads it anyway. Up until... Read More
Do you have books sitting in your garage that you... Read More
As a literary publicist I often am asked about publicity... Read More
Choosing a publisher probably seems like a complicated task, however,... Read More
Book Marketing |