Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail orderentrepreneurs is growing each year. Total sales each year for thepast five years have increased by almost 30-percent over theprevious year's sales.

Two "angles" have greatly contributed to this phenomenalgrowth in total sales.

One is the practice of offering a wide selection of books via"mini-catalogs" The other "angle" is the practice of sendingthese "mini-catalogs" to prospective buyers as "inserts" inprinted materials the prospect has already ordered.

Mini-catalogs are usually printed on 8 1/2 x 11 sheets ofpaper, then folded in half along the length, and simply slippedinside the covers of a magazine or the folds of a newspaper.Often-times, a mini-catalog is folded and sent out as aself-mailer. Both of these methods of obtaining circulation arevery profitable.

A book-selling "mini-catalog" is made up of a "full-pagecommercial" on the front page. This is your main sales thrust, orprimary attempt to sell a "featured" book with ease of yourmailings. The second, third, and half of the last page of themin-catalog should be two columns of listings of other books youhave to offer.

Each listing should consist of the title of the book offered,followed by a short description of either the book itself, or howthe book can benefit the buyer. This is then followed by thecatalog number of the book, and the price.

The bottom half of the page of your mini-catalog should bedevoted to your customer order coupon. The "mini-catalog" shouldbe typeset, and printed on a different color of paper for eachmailing. Recent sales results indicate that the better qualitypaper your mini-catalog is printed on, the more sales it bringsin for you.

Once you've got a mini-catalog with which to advertise yourbooks, you must bring all your efforts to bear on the problem ofobtaining maximum circulation of your mini-catalog among theprospective book buyers.

The easiest and least expensive method is as follows: Check atyour newspaper offices for a listing of all their distributorsand/or route carriers. Contact these people and ask them to giveyou a price they would charge to include one of yourmini-catalogs with each paper they sell or deliver. Determine howmany "mini-catalogs" you'll need for this kind of distributors,have that number of mini-catalogs printed, hand them out to yourcontracted distributors and newspaper carriers; then sit back andprepare to fill book orders. It's simple and easy, but best ofall it really results in big profits for your book-sellingbusiness!

Another simple method would be to line up students fromdifferent junior high schools in your area, and pay them each $10per thousand to deliver your mini-catalogs door-to-door. If youhave junior high school age children, this could be the easiestand least expensive method of distribution for you.

Major cities also have professional distributing services whichdeliver advertising material to the residents. Check your localphone directory for their names and addresses.

The orders which you develop through the local distributionmethod can be filled by mail.

To expand your market beyond the local area, you need tosolicit the business by mail. Several excellent books areavailable on developing sales by mail. Follow these steps then sit back and prepare to fill book orders. It's simple and easy.

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

---

How to Make Money With Your Short Stories, Poems, Essays, and Novels

Recently, someone rated my "Online Book Marketing" article a 2... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Promotion - Credibility Extras

For many of us, marketing our titles is one of... Read More

How To Get The Most From Your Free eBooks Marketing Campaign

First, your ebook needs to have an attractive title. The... Read More

Quiz: Will Online Book Marketing Help Sales?

Most authors sigh a sigh of relief when they finish... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and... Read More

Is There a Book Hiding Inside You?

Have you always wanted to write?Are there ideas churning in... Read More

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book... Read More

Is Traditional Book Marketing Getting you Down?

"Are you disappointed and tired of time and money down... Read More

Sell Your Book with Pennies

Imagine you share a huge penny... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More

Speaking for a Publication

Why write a book and get attention and loads of... Read More

The High Cost of a Six-Figure Book Advance

The six-figure book advance, like the New York Times bestseller,... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

The Book Signing

Tomorrow night is my first Local Writers Fair. I've been... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2

How would you like to have countless people clamoring for... Read More

Writing a Book?s Marketing Plan for Maximum Profit

Much has been written about book proposals. But less has... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four... Read More

Marketing for Writers When Writing Just Isnt Enough

Many writers write for the experience. Others dream of having... Read More

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

How to Schedule a Book Signing

How would you like to sell more copies of your... Read More

Top Ten Non-Techie Steps to Market your Book Online

Are you an author who is looking for new ways... Read More

How to Get More Readers For Your Book

Marketing your own book can seem like a scary task.... Read More

Media Events for Book Promotion

"How do I set up a media event?" -- As... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 1

To know what to do at the right time in... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books... Read More

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your... Read More