Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2

How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?

Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!

Six Steps to Build your Book's Bullet Proof "Tell and Sell"

Part one of this article is available at www.bookcoaching.com/freearticles/article-184.shtml or article-184@bookcoaching.com.

4. Add a sound bite that makes your message memorable so your listeners want to buy your book

You have only a few seconds to impress your potential book buyer. These days no one has time to listen to the full story. People want a information delivered in a few seconds that is easy to understand and that switches on their mental light bulb. For the media, a group, or individual potential book buyer, you need to make your "Tell and Sell" a grabber for the phone or in writing. TV, Radio, and Print media want your message in 10 seconds. Your other audiences will listen to a 30-60 second message.

Author's Tip: Customize for each audience. Intrigue your audience with connecting the sound bite with a newsworthy topic. In my monthly ezine, I wrote a piece about "The World is Flat" and how we authors must get ourselves up-to-date and use the Internet to connect with others world-wide--or we will waste our time writing books that don't get read.

Compare your book to a famous one. Call it a companion piece to a famous author's top title. Your potential buyer will want your book because it is in good company.

Example: "Write your eBook" picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to market; design and fast-forward write a book that sells.

5. Put them all together, they spell your own "Tell and Sell" that you memorize to share enthusiastically with everyone you meet. Next time someone asks you, "What's your book about?"

Example: "Write your eBook or Other Short Book--Fast!" helps authors and small business people who want to write a saleable book brand their business, become known as the savvy expert, make a difference in people's lives and make a good living.

They can save themselves from headaches, disappointments, and money down the drain and short cut their time. This book picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to design, fast-forward write and design a book that sells.

6. Revise your "Tell and Sell." Circle each descriptive word and put them on a paper in order of importance. These would include benefits and features. If they aren't the most descriptive (include benefits that start with "see yourself..." or "feel yourself...") People love visuals. Finally, get your sound bite into a shorter format. With the rest of your "Tell and Sell" read it aloud. If awkward, change it. Of course, practice until it feels natural, a part of you. Think of your "Tell and Sell" with its sound bite as money because every time you use it, your potential audience considers buying it.

Short. Revised Example: "Write your eBook or Other Short Book-Fast!" is the sequel to Dan Poynter's "Self-Publishing Manual." It helps authors and small business people to shortcut their time and money to write, publish, and promote a top-selling book. So they can brand their business, be known as the savvy expert, make a difference in people's lives, and make a great living.

Author's Tip: Make your Tell and Sell appear spontaneous and natural, full of excitement, not rehearsed.

The Big Benefits of Knowing and Sharing your "Tell and Sell"

When you know your "tell and sell" before you write your book, you'll be marketing while you write. You'll improve your book because you will write more organized and focused copy that makes it easy for your buyer to understand. Every chapter will prove your "Tell and Sell." You will also write faster, because with focus, you'll need far less edits and rewrites.

If your book is already written, consider the "Tell and Sell" as a short sales blurb for your email or Web site promotions and whatever other audience you meet in life.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743

---

Ready, Set, Go Sell Your Book In The Real World!

We hear a lot these days about more books actually... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

How to Send Press Releases to Newspapers About Your New Book

There are over ten thousand daily, weekly and monthly newspapers... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use... Read More

Book Marketing 101 for the Self-Published Author -- Getting Started

No matter what any publisher or marketing company tells you... Read More

Book Talks: What to Say and How to Say It

Great! The Chamber of Commerce, or a similar group, has... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

Increase Book Sales: When a Sale Is No Longer Just a Sale

Do you have books sitting in your garage that you... Read More

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation,... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you... Read More

Comments From A Book Reviewer

For the past several years I have been reviewing books... Read More

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Surprisingly, book stores are not always your greatest source of... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 2

To know what to do at the right time in... Read More

Discover 3 Easy Ways to Promote Your Articles

Are you using these methods to promote your articles?If not,... Read More

10 Reasons Why People Attend Book Signings

This is the survey result of 325 people conducted by... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

FSBO Author believes in Bookswaps

Hi Noel,I absolutely love your website, As an MS sufferer... Read More

Five Tips To Consider When Choosing A Publisher

Choosing a publisher probably seems like a complicated task, however,... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to... Read More

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

We all have at one time or another had the... Read More

Book Publishing Without Pain

When I meet an author with a great book concept,... Read More

Quiz: Will Online Book Marketing Help Sales?

Most authors sigh a sigh of relief when they finish... Read More

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill... Read More

Writing a Book?s Marketing Plan for Maximum Profit

Much has been written about book proposals. But less has... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

The Bible Of Self Publishing

Any book that is in its 14th edition must be... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to... Read More

Publicity for Buzz Marketing for Authors

Congratulations, you've written a book and even gotten it published!... Read More

Distribute Your Self-Published Book - Part 1

Where is your book now? With a distributor? In a... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book?... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and... Read More