Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.
Write a short sales letter for each book.
Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.
For part one of this article email article-164@bookcoaching.com.
5. Sprinkle Testimonials Throughout your Sales Letter.
Potential buyers who visit your site are pulled to buy when they think other people have already bought and liked your book. If other people are happy with your product or service, they will be too.
Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your book's advice. Learn how to approach influential contacts through email friendly notes and requests. To save these busy people time.(they want to help, but consider it's time consuming to create testimonials) ask them look at your list of 5-10 benefit phrases, and a page of your table of contents to give you're a testimonial within a few weeks. Remember, they don't have to read the whole book to give you a testimonial. Don't be shy on this one. It's part of the publishing-promotion process.
Give as you receive. Give that person something of value. Study their web site or read their ezine, and send them a short helpful tip, report or joke.
6. Offer your potential buyers three or four chances to buy.
Are you a skimmer? Many visitors are too. They may have already decided to buy before coming to your sales letter, or after your sparkling headline, book cover, and introduction don't want to read more. After the cover, offer a "Click Here" or "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials. You may offer by a download eBook by credit card or with a toll-free telephone number-maybe three or four times.
7. Make your Sales Letter Credible.
To boost sales, authors often add free bonus reports related to their book. Visitors often want the bonus special report more than the product itself. The bonus "How to Get Testimonials From the Rich and Famous" I offered with the "How to Write your eBook or Other Book Fast!" on my web site's "Discounts of the Month." Link increased that book's sales double in one month.
Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "Order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years bookcoaching, presenting 70 writing and marketing seminars a year, and 48 published clients since 1999."
10. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins ©2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.
To create a saleable book you need to know your... Read More
Most authors who aren't used to speaking before a group... Read More
Have you always wanted to write?Are there ideas churning in... Read More
For the past several years I have been reviewing books... Read More
For you writers aspiring to greatness, you might need a... Read More
Do you have books sitting in your garage that you... Read More
Many writers write for the experience. Others dream of having... Read More
Authors/publishers are great at getting their books written. But after... Read More
Most authors say, "Everyone will want my book, and when... Read More
Publicity is that elusive thing that can make or break... Read More
Since I self-published my first book, "101 Ways to Improve... Read More
How would you like to have countless people clamoring for... Read More
When authors think of their audience buying books they think... Read More
A client wrote me recently and asked what I thought... Read More
Posters can be a great and inexpensive way to promote... Read More
Does a title really sell a book? The short answer... Read More
Is your mind muddy on book marketing? Do you wake... Read More
What can be more infuriating to a potential purchaser of... Read More
Reach 15,000 to 100,000 targeted buyers every week Online. That's... Read More
Your print or ebook is nearly finished. You wonder if... Read More
To have your work accepted for hard copy publication is... Read More
Marketing your own book can seem like a scary task.... Read More
These marketing tips aren't for the weak at heart. Use... Read More
You wrote a tips booklet. Maybe more than one. Oh... Read More
"How do I set up a media event?" -- As... Read More
When I meet an author with a great book concept,... Read More
If you are discouraged because traditional methods of book or... Read More
First, the disclaimers: Since the algorithm Amazon uses to generate... Read More
Some of us write simply because we can't not write.... Read More
Many authors hit a roadblock when it comes to putting... Read More
I've been selling my own self-published information products (mainly e-books)... Read More
How would you like to sell more copies of your... Read More
During the past year or so, I have done nearly... Read More
There's just something so gratifying about owning your own books... Read More
Play a bigger game with your book sales by expanding... Read More
Editors will buy a book for one or more of... Read More
Publicity is that elusive thing that can make or break... Read More
What you do after you have written your book is... Read More
Many self-publishing authors plan on eventually selling their book to... Read More
Do you have books sitting in your garage that you... Read More
Remember that the miracle of cloning sheep has its drawbacks.... Read More
How would you like to have countless people clamoring for... Read More
Hi Noel,I absolutely love your website, As an MS sufferer... Read More
When I meet an author with a great book concept,... Read More
When authors think of their audience buying books they think... Read More
Most authors sigh a sigh of relief when they finish... Read More
Whether you are an ebook author/publisher or a print book... Read More
NOTE: Because many words in this article are likely to... Read More
Great! The Chamber of Commerce, or a similar group, has... Read More
Without a website, an author is unknown. Without a website,... Read More
Think of Your Promotion Time and BudgetMost one or two-book... Read More
Wouldn't you rather write a book that sells well than... Read More
TIP # 1Online reviews are paramount in importance when it... Read More
Authors, especially self published, small press and Print on Demand... Read More
Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More
For you writers aspiring to greatness, you might need a... Read More
First, your ebook needs to have an attractive title. The... Read More
Does a title really sell a book? The short answer... Read More
You wrote a tips booklet. Maybe more than one. Oh... Read More
Imagine you share a huge penny... Read More
If I was asked to describe the perfect book, one... Read More
What is your excuse for not being published? "I don't... Read More
Still marketing your book through press releases, networking groups, and... Read More
Choosing a publisher probably seems like a complicated task, however,... Read More
Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More
Is your mind muddy on book marketing? Do you wake... Read More
Book Marketing |