Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?

Try these three powerful tips:

1. Write a book your audience needs or wants. Think of a particular audience's challenge or problem then solve it with your book. People want how-tos and skills. While sex is still a top seller, people want related topics such as successful Online dating, or how to create a life partner relationship Challenges like making money and saving time still attract book buyers. Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Non-fiction how to books sell best. When your nonfiction books sell well, you can finance your novel.

2. Survey your market. Brainstorm with and ask for feedback from friends and associates. Let them vote on the best ten topics, titles and subtitles, even chapter titles. Ask them what words convince them to buy the book? If they are lukewarm about your title, ask them to give you one. While some authors get their title instantly and know it's the right one, many of us need help.

When you use the synergy of more brain power, you receive so many more ideas. Don't be attached to your choices. If the title is the number one thing that sells your book, wouldn't you want the right one? Feedback always helps build a better book.

3. Create a winning vision for your book. Know that your book will be published. Specifically name the outcomes you will see, hear and feel. Place this winning vision in color on a card. Put it near your workstation.

Sample: Place today's date including the year at the top of your card. Then state: "Now that my book (title and subtitle) is finished and is a huge seller." I see---thousands buying it from my book-selling site I hear---applause from multiple audiences affirming it I feel---exhilarated, confident and pleased it's such a hit. Most writers write first, then hope someone will buy their treasure. It's always the other way around. People won't buy unless they feel your $20 or more book is worth their hard-earned money, and they won't buy unless they feel they must have your information Suit your preferred audience and sell many more books.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

In The News:


pen paper and inkwell


cat break through


How to Make Money With Your Short Stories, Poems, Essays, and Novels

Recently, someone rated my "Online Book Marketing" article a 2... Read More

Know These Five Audiences to Write a Top Selling Book

To create a saleable book you need to know your... Read More

Do You Long To See Your Books Published And Selling From The Major Chains?

To have your work accepted for hard copy publication is... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity... Read More

The Booklet Journey Opening a New World

1991 was a pivotal year in my life. My professional... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding... Read More

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your... Read More

Comments From A Book Reviewer

For the past several years I have been reviewing books... Read More

How to Sell Your E-book - (or other information product) - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books)... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 2

To know what to do at the right time in... Read More

Book Marketing 101 for the Self-Published Author -- Getting Started

No matter what any publisher or marketing company tells you... Read More

Promote Your Books on Talk Shows and Make More Money

Successful authors are convinced that radio interviews are the very... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

Attract More Buyers to Your Book: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More

The High Cost of a Six-Figure Book Advance

The six-figure book advance, like the New York Times bestseller,... Read More

10 Reasons Why People Attend Book Signings

This is the survey result of 325 people conducted by... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book?... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they... Read More

Top Ten Getting Started Tips to Market Your Book and Business

Want to sell a lot more books? Want clients calling... Read More

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill... Read More

Secrets to Selling Books by Mail

This is intended for informational purposes only. Selling books by... Read More

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication... Read More

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Surprisingly, book stores are not always your greatest source of... Read More

Promotion - Credibility Extras

For many of us, marketing our titles is one of... Read More

The Perfect Book and Where to Find It!

If I was asked to describe the perfect book, one... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to... Read More

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

We all have at one time or another had the... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if... Read More

The Lecture Experience: Part I

During the past year or so, I have done nearly... Read More