Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.
1. The author's previous books have sold well.
2. They love a book and think it will sell.
3. They think a book will sell.
4. They love it enough to publish, regardless of its commercial potential.
5. It's a book that deserves to be published because of its value to a cause or the country.
6. An editor is passionate enough about it to overcome any doubts the house may have about the book.
7. A new editor has arrived from another house and its building a list.
8. The publisher has the opportunity to reflag a successful author from another house.
9. The book will be the first in a series with strong growth potential.
10. The idea for the book is brilliant.
11. The idea for the book is timely.
12. The writing is superb.
13. The title alone will sell books.
14. An author's promotion plan guarantees a book's success.
15. The author is a media magnet who can guarantee enough publicity to make a book successful.
16. The author has a national platform such as a column or a radio or television show that will guarantee continuing exposure for the book.
17. The publisher thinks that a book will back list and become an evergreen (like evergreen tree -- sells for long long time).
18. The book has subsidiary rights potential including book clubs, audio cassettes or foreign, electronic or movie rights.
19. The book has adoption potential in schools or universities.
20. The house has published similar books with success.
21. The book is on a subject that the house has or wants to build a list in.
22. Overcome by auction fever, publishers convince themselves that, despite the profit-and-loss statement rated to determine a book's value, they pay whatever it takes to outbid their rivals.
23. The author wants to switch houses.
24. The editor discovers a book on a trip to a book fair and thinks it will sell, or is caught up in the excitement surrounding a book, or wants to justify the trip.
25. The publisher is sending the industry the message that because of new management or despite changes in the house, the houses a player.
26. The book being sold may not be a big one, but future books will have bestseller potential.
27. The author has a personal connection with someone in the house with the power to buy the book.
28. Publishing the book will enhance the house's prestige.
This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's been done to death." If they do want to buy that book, they'll say, "Always works."
(c) copyright 2004, Catherine Franz. All rights reserved.
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
Your book cover is the first impression a potential client... Read More
Whenever someone suggests you do a book signing and you... Read More
Why Should Your Book Be on Amazon.com? Credibility. If your... Read More
Want to sell a lot more books? Want clients calling... Read More
To have your work accepted for hard copy publication is... Read More
While traditional marketing can work for the book author or... Read More
There are several ways of publishing your chapbook. You can... Read More
Not all books come out whole, all at once. In... Read More
Are you an avid reader? Are you trying to instill... Read More
Play a bigger game with your book sales by expanding... Read More
If Random House pulls up to your house with a... Read More
Your print or ebook is nearly finished. You wonder if... Read More
Imagine your book at the top of the Best Sellers... Read More
Authors, especially self published, small press and Print on Demand... Read More
Most authors say, "Everyone will want my book, and when... Read More
Have you always wanted to write?Are there ideas churning in... Read More
Since I self-published my first book, "101 Ways to Improve... Read More
Recently, someone rated my "Online Book Marketing" article a 2... Read More
Authors/publishers are great at getting their books written. But after... Read More
As a literary publicist I often am asked about publicity... Read More
When I meet an author with a great book concept,... Read More
Successful authors are convinced that radio interviews are the very... Read More
Even if your book or service is excellent, they won't... Read More
The total number of books sold by small, part-time mail... Read More
Wouldn't you rather write a book that sells well than... Read More
What is a book club sale? It is actually a... Read More
If you are reading this article then you have already... Read More
"Are you disappointed and tired of time and money down... Read More
Once upon a time, people went to bookstores when they... Read More
Play a bigger game with your book sales by expanding... Read More
Review Your Reviewer: You will be sorry if you do... Read More
Where is your book now? With a distributor? In a... Read More
I've been selling my own self-published information products (mainly e-books)... Read More
When I meet an author with a great book concept,... Read More
Authors/publishers are great at getting their books written. But after... Read More
Why Should Your Book Be on Amazon.com? Credibility. If your... Read More
Are you an author who is looking for new ways... Read More
Obtaining agency representation is your first step toward getting profitably... Read More
Working in the publishing industry comes with a high expectation,... Read More
If you are reading this article then you have already... Read More
Why write an introduction? Nobody reads it anyway. Up until... Read More
You've just been notified a review of your book has... Read More
If Random House pulls up to your house with a... Read More
How would you like to have countless people clamoring for... Read More
Marketing your own book can seem like a scary task.... Read More
Even if your book or service is excellent, they won't... Read More
Where is your book now? With a distributor? In a... Read More
Imagine you share a huge penny... Read More
Recently, someone rated my "Online Book Marketing" article a 2... Read More
Many authors hit a roadblock when it comes to putting... Read More
Do you have books sitting in your garage that you... Read More
Editors will buy a book for one or more of... Read More
Some of us write simply because we can't not write.... Read More
Your book expresses your wondrous information, your creativity, and your... Read More
Choosing a publisher probably seems like a complicated task, however,... Read More
To get a book cover design may be expensive and... Read More
A book event (a book signing) is a popular way... Read More
Marketing your book whether you went the POD, e-book, or... Read More
We hear a lot these days about more books actually... Read More
Authors, especially self published, small press and Print on Demand... Read More
Whether you are just starting or almost finished with your... Read More
No matter what any publisher or marketing company tells you... Read More
What you do after you have written your book is... Read More
With the large increase of books being published by self-publishers,... Read More
Nowadays it's no longer a matter of whether or not... Read More
Your print or ebook is nearly finished. You wonder if... Read More
Book Marketing |