28 Reasons Why Publishers Will Buy Your Book

Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind.

1. The author's previous books have sold well.

2. They love a book and think it will sell.

3. They think a book will sell.

4. They love it enough to publish, regardless of its commercial potential.

5. It's a book that deserves to be published because of its value to a cause or the country.

6. An editor is passionate enough about it to overcome any doubts the house may have about the book.

7. A new editor has arrived from another house and its building a list.

8. The publisher has the opportunity to reflag a successful author from another house.

9. The book will be the first in a series with strong growth potential.

10. The idea for the book is brilliant.

11. The idea for the book is timely.

12. The writing is superb.

13. The title alone will sell books.

14. An author's promotion plan guarantees a book's success.

15. The author is a media magnet who can guarantee enough publicity to make a book successful.

16. The author has a national platform such as a column or a radio or television show that will guarantee continuing exposure for the book.

17. The publisher thinks that a book will back list and become an evergreen (like evergreen tree -- sells for long long time).

18. The book has subsidiary rights potential including book clubs, audio cassettes or foreign, electronic or movie rights.

19. The book has adoption potential in schools or universities.

20. The house has published similar books with success.

21. The book is on a subject that the house has or wants to build a list in.

22. Overcome by auction fever, publishers convince themselves that, despite the profit-and-loss statement rated to determine a book's value, they pay whatever it takes to outbid their rivals.

23. The author wants to switch houses.

24. The editor discovers a book on a trip to a book fair and thinks it will sell, or is caught up in the excitement surrounding a book, or wants to justify the trip.

25. The publisher is sending the industry the message that because of new management or despite changes in the house, the houses a player.

26. The book being sold may not be a big one, but future books will have bestseller potential.

27. The author has a personal connection with someone in the house with the power to buy the book.

28. Publishing the book will enhance the house's prestige.

This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's been done to death." If they do want to buy that book, they'll say, "Always works."

(c) copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

---

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

Book Publishing Without Pain

When I meet an author with a great book concept,... Read More

Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a... Read More

Increase Book Sales: When a Sale Is No Longer Just a Sale

Do you have books sitting in your garage that you... Read More

The Book Signing

Tomorrow night is my first Local Writers Fair. I've been... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Is There a Book Hiding Inside You?

Have you always wanted to write?Are there ideas churning in... Read More

Book Marketing 101 for the Self-Published Author -- Getting Started

No matter what any publisher or marketing company tells you... Read More

28 Reasons Why Publishers Will Buy Your Book

Editors will buy a book for one or more of... Read More

FSBO Author believes in Bookswaps

Hi Noel,I absolutely love your website, As an MS sufferer... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Is Traditional Book Marketing Getting you Down?

"Are you disappointed and tired of time and money down... Read More

Plain Speaking ? 4 Secrets For Getting Your Book Purchased

What can be more infuriating to a potential purchaser of... Read More

4 Questions to Answer Before Contacting a Book Agent

Obtaining agency representation is your first step toward getting profitably... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than... Read More

Speaking for a Publication

Why write a book and get attention and loads of... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

Book Signing for Experts

Think of your book on the bookstore shelf trying to... Read More

How to Grab the No.2 Spot on Amazon for Advance Book Sales

When my first book was published way back ten years... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four... Read More

Book Promotion Myth -- The Best Place to Sell Books is a Bookstore

When authors think of their audience buying books they think... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More

Discover 3 Easy Ways to Promote Your Articles

Are you using these methods to promote your articles?If not,... Read More

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation,... Read More

How to Send Press Releases to Newspapers About Your New Book

There are over ten thousand daily, weekly and monthly newspapers... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More

Dont Sell your Book, Share It

Most authors who aren't used to speaking before a group... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More