Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1

How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?

Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!

Let's say someone expresses an interest in your book. You get all excited and say, "My book is about?." You mention the features such as tips in a book. You tell your fiction plot or story. If the person is kind, he may hear a bit, but most people today including your agent, reader, publisher, bookseller or organization you want to speak for--all want concise reasons why they would buy your book. Remember they are thinking, "So what? Why should I buy your book?"

You don't want to bore your prospective readers or turn them off with too much detail. What they want is a quick billboard visual of your book--your 30-60 second "tell and sell."

Without your 30 Second "Tell and Sell" that strongly states the book title, audience, main benefit, and what makes your book unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on the spot.

Your "Tell and Sell" gives your book audience a reason to buy. The "Tell and Sell" is the shortest sales letter you will write. You can also use this one to two-sentence blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an "elevator speech." Coaches refer to it as your "defining statement."

It's Not the Book, It's the Hook!

It's best to know your sizzling title, unique selling points, preferred audience and benefits before you even write your book. But, even if your book is already out, you can still motivate endless book sales with your "Tell and Sell."

Author tip: Be prepared to write five to seven versions until the best one emerges. Contact your friends and associates to vote on your best version. And, remember your "tell and sell" must be clear, compact, compelling, and commercial.

Six Steps to Build your Book's Bullet Proof "Tell and Sell"

1. List your title.

Example: "Write Your EBook or Other Short Book-Fast!"

2. Add your major audience after you say the title.

Example: "Write your eBook. or Other Short Book--Fast.!" helps authors and small business people who want to write a saleable book to brand their business, become known as the savvy expert, make a difference in people's lives, get their word out to as many people as possible, and make a good living.

3. Add the major 1-3 benefits of your book.

Example: They can save themselves from headaches, disappointments, and money down the drain and short cut their time and write a saleable book for great profits.

Knowing benefits sell books, you now can be ready when you meet anyone anywhere with your book's "tell and sell."

Judy Cullins ©2005 All Rights Reserved. Part two of this article is available at www.bookcoaching.com/freearticles/article-185.shtml or article185@bookcoaching.com.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743

---

How to Get Your Book Reviewed

Imagine your book at the top of the Best Sellers... Read More

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book?... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and... Read More

Dont Sell your Book, Share It

Most authors who aren't used to speaking before a group... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use... Read More

Navigating the Amazon Sales Ranking

First, the disclaimers: Since the algorithm Amazon uses to generate... Read More

Extend Your Books Life With a Sales Letter

Authors, publishers and business owners are great at getting their... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Top Ten Non-Techie Steps to Market your Book Online

Are you an author who is looking for new ways... Read More

Marketing for Writers When Writing Just Isnt Enough

Many writers write for the experience. Others dream of having... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you... Read More

Comments From A Book Reviewer

For the past several years I have been reviewing books... Read More

Publicity for Buzz Marketing for Authors

Congratulations, you've written a book and even gotten it published!... Read More

Is There a Book Hiding Inside You?

Have you always wanted to write?Are there ideas churning in... Read More

How to Get More Readers For Your Book

Marketing your own book can seem like a scary task.... Read More

Why Should I Buy your Book?

How would you like to have countless people clamoring for... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication... Read More

Authors Should Be Optimistic

A client wrote me recently and asked what I thought... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1

How would you like to have countless people clamoring for... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books... Read More

Secrets to Selling Books by Mail

This is intended for informational purposes only. Selling books by... Read More

Marketing Your Book on Radio

Have you listened to radio lately? If you have, chances... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More